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Stubby Screwdrivers

Fail

Demand is soft, at -24.9% this quarter, so Stubby Screwdrivers is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£90K/yr113K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
48%top-5 click share · 18 brands · 124 sellers

Flapen Score

Stubby Screwdrivers against its category

The dotted line is the DIY & Tools average. Past it, Stubby Screwdrivers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stubby Screwdrivers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stubby Screwdrivers 113K times last year and spent an estimated £90K. The top 5 brands take 79% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
7.1%
Market size, estimated
£90Ka year
Peak month
November1.6× the quietest month
Top search term
stubby screwdrivers32K searches a year

02 · Price

A sale here is worth £11.09.

Listings sell for £11.09 on average, from £2.38 to £36.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.09 that is £1K to £3K a year per listing.

Average price
£11.09under the $15 to $100 sweet spot
Price range
£2.38–£36.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #455 within Hand Tools. It carries 1,312 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
94%
Out of stock, average day
2.9%
Average rank
#455in Hand Tools
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,312per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Stubby Screwdrivers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

124

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

48%

Top 20: 85%

Open market

18%

  • STANLEY38%
  • Wera26%
  • Draper6%
  • Bosch5%
  • Wiha3%
  • Roughneck3%

Demand

Stubby Screwdrivers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Stubby Screwdrivers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stubby screwdrivers32K/yr
  • stanley screwdriver21K/yr
  • stubby screwdriver10K/yr
  • stubby ratchet screwdriver9K/yr
  • wera stubby8K/yr
  • stanley ratchet screwdriver7K/yr
  • short screwdriver7K/yr
  • wera stubby screwdriver7K/yr
  • dumpy screwdriver5K/yr
  • stubby screwdriver set4K/yr

Reviews and returns

What reviews say buyers love and hate about Stubby Screwdrivers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%+0.42

small

When these screwdrivers arrived I was a little surprised at how small they are when being handled

Tiny tank

Value For Money13%−0.06

BAD VALUE FOR MONEY

Without them I do think its a bit expensive

not worth the money

Quality-Overall9%+1.65

It is really cheap quality

Load of junk

Not at all the build quality I've come to expect from Wera

Durability9%−0.05

Like it would easily break

Failed after only 6 months

Lasted a couple of weeks

Design-Overall7%−0.05

the little red stopper is poorly designed

Flawed design

Love

Quality-Overall25%+1.65

Excellent product

Good quality spot on

brilliant Wiha quality

Ease Of Use13%+1.21

Easy and Handy

Comfortable to hold and use

Comes in very handy

Value For Money12%−0.06

worth the money

Good for the price

Value for money

Grip6%0.00

Comfortable in the hand

Great grip good manufacture

Very good hand screwdriver

Strength5%−0.04

Very sturdy and easy to use

Its a good strong tool

strong ratchet screwdriver

Return

0.5% Return rate 46% Fixable by listing

Size-Overall33%▅▂▄█▄█

small

When these screwdrivers arrived I was a little surprised at how small they are when being handled

Tiny tank

Defective Material/Parts10%▁▄▇▃▂█
Mechanism Issues9%▇█▇▅▆▁

Ratchet action has already failed after only 6 months of occasional use

Quality-Overall8%█▃▂▁▅▄

It is really cheap quality

Load of junk

Not at all the build quality I've come to expect from Wera

Advertised Vs Actual Product8%█▄▃▄▁▁

Description incorrect

FAQ

Common Stubby Screwdrivers questions

Answered from the same tracked data.