Skip to content

Strong Tape

Fail

Prices span $2.14–$8.36, mostly outside the sweet spot, so Strong Tape is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£66K/yr102K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
62%top-5 click share · 12 brands · 203 sellers

Flapen Score

Strong Tape against its category

The dotted line is the DIY & Tools average. Past it, Strong Tape is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strong Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strong Tape 102K times last year and spent an estimated £66K. The top 5 brands take 81% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
13.7%
Market size, estimated
£66Ka year
Peak month
June2.2× the quietest month
Top search term
strong tape42K searches a year

02 · Price

A sale here is worth £4.74.

Listings sell for £4.74 on average, from £2.14 to £8.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £4.74 that is £4K to £5K a year per listing.

Average price
£4.74under the $15 to $100 sweet spot
Price range
£2.14–£8.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #10 within Adhesives & Sealers. It carries 13,781 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#10in Adhesives & Sealers
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,781per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Strong Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

203

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

14%

  • GORILLA37%
  • G4GADGET13%
  • Duck13%
  • Merrimen10%
  • Generic9%
  • Packatape4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Strong Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.2×

Search terms

Top Strong Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strong tape42K/yr
  • heavy duty tape36K/yr
  • strong tape heavy duty19K/yr
  • extra strong tape5K/yr

Reviews and returns

What reviews say buyers love and hate about Strong Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness39%−0.11

Very poor adhesion

DOES NOT STICK

Doesn't stick well

Quality-Overall9%+0.36

Not good quality, very thin and tears easily

bad quality; it keeps breaking

Dreadful quality

Thickness8%−0.07

It's not as thick

Thin material

Its just thick sellotape

Water Resistance5%−0.05

Does not stick under water or with water running over it

NOT WATERPROOF

The water punched a hole clean though it

Strength4%+0.66

Not strong

It was flimsy

not as strong as the description says

Love

Adhesion/Stickiness37%−0.11

stick really well

Good stickiness

Great adhesion

Value For Money14%+2.21

Excellent Value

Good Value

Excellent value for money

Quality-Overall13%+0.36

Good Quality and delivered on time

Recommend and reliable

Decent quality

Strength9%+0.66

Extremely strong

Strong Tape

Good sturdy tape

Advertised Vs Actual Product7%+1.01

As advertised

As described

Exactly as advertised

Return

0.2% Return rate 32% Fixable by listing

Adhesion/Stickiness35%▇▇█▆█▇

Very poor adhesion

DOES NOT STICK

Doesn't stick well

Size-Overall18%▅▆▅▆▅█

Not fit for purpose

Larger roll and I was expecting

Tiny

Quality-Overall7%▇█▃▇▇▅

Not good quality, very thin and tears easily

bad quality; it keeps breaking

Dreadful quality

Advertised Vs Actual Product7%▅▂▂▃█▃
Functionality-Overall5%▃▆██▅▅

FAQ

Common Strong Tape questions

Answered from the same tracked data.