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Strong Glue

Fail

The top 5 brands take 100% of clicks, so Strong Glue is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£194K/yr182K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
74%top-5 click share · 3 brands · 109 sellers

Flapen Score

Strong Glue against its category

The dotted line is the DIY & Tools average. Past it, Strong Glue is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strong Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strong Glue 182K times last year and spent an estimated £194K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

16.0% of searches ended in a purchase last week.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
16.0%
Market size, estimated
£194Ka year
Peak month
November1.5× the quietest month
Top search term
uhu glue77K searches a year

02 · Price

A sale here is worth £6.68.

Listings sell for £6.68 on average, from £0.96 to £16.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £6.68 that is £20K to £27K a year per listing.

Average price
£6.68under the $15 to $100 sweet spot
Price range
£0.96–£16.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£20K–£27K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #78 within Adhesives & Sealers. It carries 2,413 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
86%
Out of stock, average day
9.1%
Average rank
#78in Adhesives & Sealers
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,413per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Strong Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£19K£39K£58K£78K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

109

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • UHU74%
  • Bostik22%
  • GORILLA5%

Demand

Strong Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Strong Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uhu glue77K/yr
  • uhu glue all purpose27K/yr
  • bostik all purpose glue21K/yr
  • all purpose glue17K/yr
  • uhu15K/yr
  • bostik10K/yr
  • bostik glue8K/yr
  • multi purpose glue3K/yr
  • uhoo glue2K/yr

Reviews and returns

What reviews say buyers love and hate about Strong Glue

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness45%+1.60

Poor adhesive

Not strong adhesive at all

does not stick

Functionality-Overall15%−0.22

does not come out of tube very well

Didn't work

Not useful on cars

Strength9%−0.13

Wasn't as strong as I had hoped

Not as strong as superglue

Not very strong

Quality-Overall6%+0.62

Absolute rubbish

Average product

Rubbish

Durability5%−0.09

Couldnt hold plastic to plastic together for more than 10 minutes

didnt even hold one day

it still kept coming loose

Love

Adhesion/Stickiness44%+1.60

Excellent adhesive

Sticks well

Effective adhesive

Quality-Overall15%+0.62

Reliable product and great value

Excellent product

Great glue and value

Advertised Vs Actual Product13%+0.89

As described

it does what its supposed to do

It does the job, sorta

Value For Money12%+0.88

Good value for money

GOOD VALUE

Good value for money I think

Strength3%−0.13

Its strong

Strong enough for most applications

still stronger then this stuff

Return

0.2% Return rate 3% Fixable by listing

Adhesion/Stickiness53%█▆▅▄▄▆

Poor adhesive

Not strong adhesive at all

does not stick

Functionality-Overall9%▁▅▅▁█▁

does not come out of tube very well

Didn't work

Not useful on cars

Quality-Overall7%▁▁▃██▁

Absolute rubbish

Average product

Rubbish

Defective Material/Parts6%▁▃▃▁█▁
Leak-Proof5%▁▃▂▁▁█

FAQ

Common Strong Glue questions

Answered from the same tracked data.