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Strong Glue

Fail

The top 5 brands take 100% of clicks, so Strong Glue is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£194K/yr182K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
74%top-5 click share · 3 brands · 109 sellers

Flapen Score

Strong Glue against its category

The dotted line is the DIY & Tools average. Past it, Strong Glue is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strong Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strong Glue 182K times last year and spent an estimated £194K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 16.0% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
16.0%
Market size, estimated
£194Ka year
Peak month
November1.5× the quietest month
Top search term
uhu glue77K searches a year

02 · Price

A sale here is worth £6.68.

Listings sell for £6.68 on average, from £0.96 to £16.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £6.68 that is £20K to £27K a year per listing.

Average price
£6.68under the $15 to $100 sweet spot
Price range
£0.96–£16.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£20K–£27K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #78 within Adhesives & Sealers. It carries 2,413 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
86%
Out of stock, average day
9.1%
Average rank
#78in Adhesives & Sealers
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,413per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Strong Glue products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£19K£39K£58K£78K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

109

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

0%

  • UHU74%
  • Bostik22%
  • GORILLA5%

Demand

Strong Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Strong Glue search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • uhu glue77K/yr
  • uhu glue all purpose27K/yr
  • bostik all purpose glue21K/yr
  • all purpose glue17K/yr
  • uhu15K/yr
  • bostik10K/yr
  • bostik glue8K/yr
  • multi purpose glue3K/yr
  • uhoo glue2K/yr

Reviews and returns

What reviews say buyers love and hate about Strong Glue

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Adhesion/Stickiness”
45%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“Poor adhesive”
A buyer, on “Adhesion/Stickiness”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Strong Glue questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data