String
String shows searches that convert (20.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is String profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, String is a £702K/yr Amazon United Kingdom market (778K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
String: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +39.4% over the last 90 days and 20.2% of searches end in a purchase.
£702K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 34 products
Top String products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
3x 100% Cotton String Balls Kitchen Twine for Meat Durable White Twine for Gardening DIY & Crafting Gift Wrapping & Butchers String (45M x 3) 135M
- Price
- £3.48
- Rating
- 4.6/5
- Reviews
- 302
- Age
- 1y ago
ANSIO Natural Jute Twine 101 m / 333 ft 2 mm 3-ply Rustic Brown Garden Twine String for Crafts Floristry Gift Wrapping & Plant Tying - Pack of 1
- Price
- £3.63
- Rating
- 4.6/5
- Reviews
- 7,498
- Age
- 6y ago
ARVO Natural Jute Twine 50 m / 164 ft 2 mm 3-ply Rustic Brown Garden Twine String for Crafts Floristry Gift Wrapping & Plant Tying
- Price
- £2.98
- Rating
- 4.6/5
- Reviews
- 7,498
- Age
- 1y ago
tenn well 1.82mm Jute Twine String 500 Feet 152M Natural Jute Garden String for Gift Wrapping Floristry Gardening and DIY Crafts Decoration (Brown)
- Price
- £4.95
- Rating
- 4.7/5
- Reviews
- 9,837
- Age
- 10y ago
3x Jute Twine string Garden Twine Jute Rope for Decoration Garden DIY Crafts Gift Wrapping Bundling Packing Floristry (40M x 3) 120M /393 Feet (pack of 3)
- Price
- £3.35
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 7mo ago
Trending
90-day click momentum
80m Garden Twine String Rope for Wrapping and Gardening Green Twine String for Climbing Plants Crafting & DIY Projects (pack of 1)
- Price
- £3.36
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 3mo ago
RunHero Mens thong Mesh Underwear Sexy Low Rise G Strings T-Back Under Panties Black M
- Price
- £8.87
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 7mo ago
jijAcraft 100M Jute Twine String: 1.5mm Natural Thin Jute String 2Ply Craft Garden Twine for Gift Wrapping DIY Arts Crafts Floristry Bundling Gardening
- Price
- £3.87
- Rating
- 4.6/5
- Reviews
- 3,232
- Age
- 8mo ago
ANSIO Natural Jute Twine 101 m / 333 ft 2 mm 3-ply Rustic Brown Garden Twine String for Crafts Floristry Gift Wrapping & Plant Tying - Pack of 2
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 7,498
- Age
- 6y ago
3x Jute Twine string Garden Twine Jute Rope for Decoration Garden DIY Crafts Gift Wrapping Bundling Packing Floristry (40M x 3) 120M /393 Feet (pack of 3)
- Price
- £3.35
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 7mo ago
Newest
by launch date80m Garden Twine String Rope for Wrapping and Gardening Green Twine String for Climbing Plants Crafting & DIY Projects (pack of 1)
- Price
- £3.36
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 3mo ago
3x Jute Twine string Garden Twine Jute Rope for Decoration Garden DIY Crafts Gift Wrapping Bundling Packing Floristry (40M x 3) 120M /393 Feet (pack of 3)
- Price
- £3.35
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 7mo ago
RunHero Mens thong Mesh Underwear Sexy Low Rise G Strings T-Back Under Panties Black M
- Price
- £8.87
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 7mo ago
jijAcraft 100M Jute Twine String: 1.5mm Natural Thin Jute String 2Ply Craft Garden Twine for Gift Wrapping DIY Arts Crafts Floristry Bundling Gardening
- Price
- £3.87
- Rating
- 4.6/5
- Reviews
- 3,232
- Age
- 8mo ago
100m Garden Twine String Rope for Wrapping and Gardening Green Twine String for Climbing Plants Crafting & DIY Projects (pack of 1) (d green)
- Price
- £3.42
- Rating
- 4.7/5
- Reviews
- 136
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 rising
Sellers
51
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
23%
- NAEEM SONS24%
- ANSIO21%
- tenn well10%
- PH PERKHOMY9%
- jijAcraft8%
- Vivifying5%
String demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top String search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- string373K/yr
- garden twine80K/yr
- twine110K/yr
- jute twine34K/yr
- twine string36K/yr
- ball of string19K/yr
- brown string23K/yr
- jute string19K/yr
- gardening twine5K/yr
- cotton string9K/yr
What reviews say buyers love and hate about String
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“this twine is quality”
“As described”
“Good Value”
“Extremely strong”
“Easy to use”
What buyers complain about
85% of reviews“Size of balls were a bit smaller than expected”
“Thin”
“Misleading”
“Breakable”
“not easy to find”
String return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common String questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
