Is string profitable to sell on Amazon United Kingdom?

The niche generates £702K/yr across 34 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +39.4%. Flapen's verdict: Worth a look (60/100).

How competitive is the string niche?

20 brands and 51 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in string?

Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 0.2%.

When does demand for string peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the string niche?

Listings span £2.47–£8.87; the average listing price is £4.46 (sweet spot $15–$100). The average incumbent carries 2,130 reviews — the moat a new listing must climb.

string

Worth a look

Shows searches that convert (20.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible20.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Good£702K

£702K/yr · 778K searches

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Growth

Good+39.4%

90-day search growth — must beat 0% to launch

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,129.71

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£4.46

avg listing price — sweet spot $15–$100

Price range

Bad£2.47–£8.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, string is a £702K/yr Amazon United Kingdom market (778K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

string market data

Units sold / yr: 125K–150K; avg 5,000–6,000/product
Revenue / yr: £558K–£669K; units × avg price
Conversion rate: 20.2%
Avg BSR: #1,595
Page quality: 0%
Prime: 97%
Sponsored: 68%
Out of stock: 8.3%
Avg brand age: 45 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

23%

NAEEM SONS24%
ANSIO21%
tenn well10%
PH PERKHOMY9%
jijAcraft8%
Vivifying5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +39.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top string search terms

string373K/yr +21.5%16.8% conv.
garden twine80K/yr +194.3%19.7% conv.
twine110K/yr +41.9%16.3% conv.
jute twine34K/yr +67.3%9.9% conv.
twine string36K/yr -5.7%14.4% conv.
ball of string19K/yr +29.8%14.6% conv.
brown string23K/yr +5.7%17.0% conv.
jute string19K/yr +21.6%10.8% conv.
gardening twine5K/yr +172.9%21.3% conv.
cotton string9K/yr +27.5%6.7% conv.

All search terms

Top string products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3x 100% Cotton String Balls Kitchen Twine for Meat Durable White Twine for Gardening DIY & Crafting Gift Wrapping & Butchers String (45M x 3) 135M

NAEEM SONS£3.484.6★302 rev

ANSIO Natural Jute Twine 101 m / 333 ft 2 mm 3-ply Rustic Brown Garden Twine String for Crafts Floristry Gift Wrapping & Plant Tying - Pack of 1

ANSIO£3.634.6★7,498 rev

ARVO Natural Jute Twine 50 m / 164 ft 2 mm 3-ply Rustic Brown Garden Twine String for Crafts Floristry Gift Wrapping & Plant Tying

ANSIO£2.984.6★7,498 rev

tenn well 1.82mm Jute Twine String 500 Feet 152M Natural Jute Garden String for Gift Wrapping Floristry Gardening and DIY Crafts Decoration (Brown)

tenn well£4.954.7★9,837 rev

3x Jute Twine string Garden Twine Jute Rope for Decoration Garden DIY Crafts Gift Wrapping Bundling Packing Floristry (40M x 3) 120M /393 Feet (pack of 3)

NAEEM SONS£3.354.5★159 rev

Newest

by launch date

80m Garden Twine String Rope for Wrapping and Gardening Green Twine String for Climbing Plants Crafting & DIY Projects (pack of 1)

NAEEM SONS£3.36136 rev

3mo ago

3x Jute Twine string Garden Twine Jute Rope for Decoration Garden DIY Crafts Gift Wrapping Bundling Packing Floristry (40M x 3) 120M /393 Feet (pack of 3)

NAEEM SONS£3.35159 rev

7mo ago

RunHero Mens thong Mesh Underwear Sexy Low Rise G Strings T-Back Under Panties Black M

RunHero£8.874 rev

7mo ago

jijAcraft 100M Jute Twine String: 1.5mm Natural Thin Jute String 2Ply Craft Garden Twine for Gift Wrapping DIY Arts Crafts Floristry Bundling Gardening

jijAcraft£3.873,232 rev

8mo ago

100m Garden Twine String Rope for Wrapping and Gardening Green Twine String for Climbing Plants Crafting & DIY Projects (pack of 1) (d green)

NAEEM SONS£3.42136 rev

1y ago

What buyers say about string

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“this twine is quality”

Advertised Vs Actual Product22%

“As described”

Value For Money17%

“Good Value”

Strength13%

“Extremely strong”

Ease Of Use7%

“Easy to use”

Durability4%

“Strong and durable”

Thickness3%

“still holding strong despite not being the thickest twine”

Plant Growth2%

“Perfect for garden”

Smell1%

“A natural product with a natural smell”

Color1%

“The colour blends in with the foliage nicely”

What buyers complain about

Size-Overall17%

“Size of balls were a bit smaller than expected”

Thickness14%

“Thin”

Advertised Vs Actual Product13%

“Misleading”

Durability11%

“Breakable”

Ease Of Use8%

“not easy to find”

Value For Money6%

“Expensive for what it is”

Color5%

“It's dark green as seen”

Material Quality5%

“Not as strong as I'd expect nylon twine to be”

Quality-Overall5%

“Not the best quality for this purpose though as it kept unravelling”

Plant Growth2%

“Almost killed my plant”

Top return reasons

Thin26%

Size-Overall19%

Thickness10%

Quality-Overall9%

Color8%

Strength8%

Value For Money7%

Advertised Vs Actual Product4%

Functionality-Overall2%

Material Quality1%

Common questions

Is string profitable to sell on Amazon United Kingdom?: The niche generates £702K/yr across 34 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +39.4%. Flapen's verdict: Worth a look (60/100).
How competitive is the string niche?: 20 brands and 51 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in string?: Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 0.2%.
When does demand for string peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the string niche?: Listings span £2.47–£8.87; the average listing price is £4.46 (sweet spot $15–$100). The average incumbent carries 2,130 reviews — the moat a new listing must climb.