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String

Maybe

Buyers convert on 20.2% of searches. But prices span $2.47–$8.87, mostly outside the sweet spot, so String is a Maybe.

Flapen Score
60
60 / 100
Top 7% of 2,225 DIY & Tools niches · +11 vs the category median of 49
Market size
£702K/yr778K searches / yr
90-day growth
+39.4%search demand this quarter
Competition
47%top-5 click share · 20 brands · 51 sellers

Flapen Score

String against its category

The dotted line is the DIY & Tools average. Past it, String is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The String market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for String 778K times last year and spent an estimated £702K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

20.2% of searches ended in a purchase last week.

Shoppers searched for this 778K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.2% of those searches ended in a purchase. Searches in the last 90 days moved +39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £702K a year.

Searches, last 12 months
778K
Growth, 90 days vs prior 90
+39.4%
Conversion, latest week
20.2%
Market size, estimated
£702Ka year
Peak month
November2.0× the quietest month
Top search term
string373K searches a year

02 · Price

A sale here is worth £4.46.

Listings sell for £4.46 on average, from £2.47 to £8.87. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At £4.46 that is £22K to £27K a year per listing.

Average price
£4.46under the $15 to $100 sweet spot
Price range
£2.47–£8.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
£22K–£27K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #1,595 within Tarps & Tie-Downs. It carries 2,130 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
97%
Out of stock, average day
8.3%
Average rank
#1,595in Tarps & Tie-Downs
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,130per listing
Listings tracked
34

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top String products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£56K£84K£112K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

51

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

23%

  • NAEEM SONS24%
  • ANSIO21%
  • tenn well10%
  • PH PERKHOMY9%
  • jijAcraft8%
  • Vivifying5%

Demand

String search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top String search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • string373K/yr
  • garden twine80K/yr
  • twine110K/yr
  • jute twine34K/yr
  • twine string36K/yr
  • ball of string19K/yr
  • brown string23K/yr
  • jute string19K/yr
  • gardening twine5K/yr
  • cotton string9K/yr

Reviews and returns

What reviews say buyers love and hate about String

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.07

Size of balls were a bit smaller than expected

Bigger than what I thought

Thought the rolls would have been bigger

Thickness14%−0.04

Thin

as jute wasn't as thick as I thought it would be

Slightly thinner than expected

Advertised Vs Actual Product13%−0.03

Misleading

However listing details are incorrect

Deceptive description photo gives wrong impression of product

Durability11%−0.03

Breakable

Breaks easily

so comes apart

Ease Of Use8%−0.03

not easy to find

Pull it hard it hard enough

limited use

Love

Quality-Overall24%+1.81

this twine is quality

This was great quality for my art project

Excellent product

Advertised Vs Actual Product22%−0.03

As described

As advertised

Does what it says

Value For Money17%+1.24

Good Value

Money well spent

Excellent value for money

Strength13%+1.17

Extremely strong

Good strong string

Excellent and strong natural twine, very useful

Ease Of Use7%−0.03

Easy to use

easy to work with

will always be handy

Return

0.2% Return rate 34% Fixable by listing

Thin26%██▁▃▅▆
Size-Overall19%█▇▇▆▅▆

Size of balls were a bit smaller than expected

Bigger than what I thought

Thought the rolls would have been bigger

Thickness10%▆▅▃▇▃█

Thin

as jute wasn't as thick as I thought it would be

Slightly thinner than expected

Quality-Overall9%▁▄█▂▃▂

Not the best quality for this purpose though as it kept unravelling

Color8%▃▁▅█▅▃

It's dark green as seen

FAQ

Common String questions

Answered from the same tracked data.