Skip to content

Stove Rope

Fail

Demand is soft, at -73.3% this quarter, so Stove Rope is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£74K/yr84K searches / yr
90-day growth
-73.3%search demand this quarter
Competition
48%top-5 click share · 9 brands · 22 sellers

Flapen Score

Stove Rope against its category

The dotted line is the DIY & Tools average. Past it, Stove Rope is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stove Rope market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stove Rope 84K times last year and spent an estimated £74K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -73.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-73.3%
Conversion, latest week
10.9%
Market size, estimated
£74Ka year
Peak month
January8.4× the quietest month
Top search term
stove rope22K searches a year

02 · Price

A sale here is worth £8.10.

Listings sell for £8.10 on average, from £2.48 to £16.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.10 that is £2K to £4K a year per listing.

Average price
£8.10under the $15 to $100 sweet spot
Price range
£2.48–£16.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Fireplaces, Stoves & Accessories. It carries 680 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#38in Fireplaces, Stoves & Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
680per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Stove Rope products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

22

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 91%

Open market

4%

  • The Stove Wizard46%
  • LANUCN19%
  • Reeds16%
  • VITCAS8%
  • flintronic3%
  • FLUE2U3%
  • Open — no brand owns it (3 brands, 4%)

Demand

Stove Rope search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Stove Rope search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stove rope22K/yr
  • fire rope for wood burning stove17K/yr
  • fire rope15K/yr
  • stove rope 10mm4K/yr
  • woodburner rope seal5K/yr
  • log burner rope3K/yr
  • log burner rope seal10K/yr
  • wood burner rope seal6K/yr
  • log burner door seal rope3K/yr

Reviews and returns

What reviews say buyers love and hate about Stove Rope

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Adhesion/Stickiness”
1.2%of orders come back
“Its a sticky situation”
A buyer, on “Adhesion/Stickiness”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Stove Rope questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data