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Stove Rope

Fail

Demand is soft, at -73.3% this quarter, so Stove Rope is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£74K/yr84K searches / yr
90-day growth
-73.3%search demand this quarter
Competition
48%top-5 click share · 9 brands · 22 sellers

Flapen Score

Stove Rope against its category

The dotted line is the DIY & Tools average. Past it, Stove Rope is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stove Rope market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stove Rope 84K times last year and spent an estimated £74K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -73.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-73.3%
Conversion, latest week
10.9%
Market size, estimated
£74Ka year
Peak month
January8.4× the quietest month
Top search term
stove rope22K searches a year

02 · Price

A sale here is worth £8.10.

Listings sell for £8.10 on average, from £2.48 to £16.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.10 that is £2K to £4K a year per listing.

Average price
£8.10under the $15 to $100 sweet spot
Price range
£2.48–£16.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Fireplaces, Stoves & Accessories. It carries 680 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#38in Fireplaces, Stoves & Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
680per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Stove Rope products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

22

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

4%

  • The Stove Wizard46%
  • LANUCN19%
  • Reeds16%
  • VITCAS8%
  • flintronic3%
  • FLUE2U3%
  • Open — no brand owns it (3 brands, 4%)

Demand

Stove Rope search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Stove Rope search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stove rope22K/yr
  • fire rope for wood burning stove17K/yr
  • fire rope15K/yr
  • stove rope 10mm4K/yr
  • woodburner rope seal5K/yr
  • log burner rope3K/yr
  • log burner rope seal10K/yr
  • wood burner rope seal6K/yr
  • log burner door seal rope3K/yr

Reviews and returns

What reviews say buyers love and hate about Stove Rope

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness28%−0.17

Its a sticky situation

I would say the glue is not the best

It sticks

Size-Overall14%+0.80

Bought the wrong size

It looks like it's too big for the job

Too big for my stove

Leak-Proof11%

Leaky wood burning stove

Missing tape & poor sealant

Quality-Overall6%+0.16

not as good as good quality as Stovax original

Advertised Vs Actual Product6%+1.81

includes end tape which was not mentioned in the advert

Love

Quality-Overall21%+0.16

Great product and will be used yearly

Good kit

Excellent product

Size-Overall16%+0.80

Fits as described

Good fit

Easy to fit

Value For Money15%+1.25

Value for money

Worth it

Good price

Advertised Vs Actual Product14%+1.81

As Advertised

Just exactly what I needed

As described

Adhesion/Stickiness10%−0.17

the adhesive is very good

Glue sticks well

the glue works well

Return

1.2% Return rate 82% Fixable by listing

Size-Overall80%▇▆██▇▄

Bought the wrong size

It looks like it's too big for the job

Too big for my stove

Thickness7%▂▇▃▃█▄
Adhesion/Stickiness3%▄█▂▁▁▁

Its a sticky situation

I would say the glue is not the best

It sticks

Quality-Overall3%▁██▁▁▆

not as good as good quality as Stovax original

Thin2%▃▃▁▁▇█

FAQ

Common Stove Rope questions

Answered from the same tracked data.