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Stove Polish

Fail

The top 5 brands take 100% of clicks, so Stove Polish is a Fail.

Flapen Score
33
33 / 100
Ranks 2,147 of 2,225 DIY & Tools niches · −16 vs the category median of 49
Market size
£56K/yr44K searches / yr
90-day growth
-40.7%search demand this quarter
Competition
91%top-5 click share · 5 brands · 40 sellers

Flapen Score

Stove Polish against its category

The dotted line is the DIY & Tools average. Past it, Stove Polish is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stove Polish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stove Polish 44K times last year and spent an estimated £56K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-40.7%
Conversion, latest week
11.8%
Market size, estimated
£56Ka year
Peak month
October2.7× the quietest month
Top search term
stove polish10K searches a year

02 · Price

A sale here is worth £10.82.

Listings sell for £10.82 on average, from £6.07 to £17.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £10.82 that is £5K to £8K a year per listing.

Average price
£10.82under the $15 to $100 sweet spot
Price range
£6.07–£17.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Fireplaces, Stoves & Accessories. It carries 1,570 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#53in Fireplaces, Stoves & Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,570per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Stove Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Hotspot38%
  • Furniture Clinic34%
  • Dirtbusters21%
  • The Stove Wizard5%
  • SATOHA3%

Demand

Stove Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Stove Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stove polish10K/yr
  • black grate polish5K/yr
  • stove restorer black8K/yr
  • stove polish black5K/yr
  • black lead for fireplaces2K/yr
  • stove black3K/yr
  • black stove polish3K/yr
  • stove black polish4K/yr
  • stove restorer4K/yr

Reviews and returns

What reviews say buyers love and hate about Stove Polish

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning15%−0.02

Its just taken me almost 30 mins to clean the glass

This product does not clean it puts a layer of black fluid over the surface which comes off when used

.WITHIN AN HOUR OF IT DRYING IT HAD COMPLETELY ABSORBED INTO THE LOG BURNER AND LOOKED AS IT DID PRIOR TO CLEANING

Flammable9%−0.07

filled room with smoke

Fumes

SMOKES LIKE CRAZY WHEN LIGHTING FIRE

Value For Money9%

So not very economical

Waste of effort and money

waste of money

Thickness8%−0.05

There are far better products on the market this stuff is to thin

Slightly thinner than Id expected

Functionality-Overall8%−0.06

Didn't work for me

Does not do as it says it does

proving it ineffective because it does not restore

Love

Quality-Overall24%+1.82

Good quality, easy to apply

Good quality

Really good, very happy with the results

Ease Of Use17%+1.33

Easy to use

Easy to apply

Good handy kit

Advertised Vs Actual Product13%+0.64

Just what I needed

Does exactly what is says

It does the job

Product Condition8%−0.04

Brings back to new

New for old

Looks like new

Value For Money5%

Worth every penny

Good Value Kit

Good price

Return

0.4% Return rate 13% Fixable by listing

Leak-Proof26%▁█▂▆▃▃
Functionality-Overall21%▆▁▄█▄▃

Didn't work for me

Does not do as it says it does

proving it ineffective because it does not restore

Product Condition12%▁▁▄▁▁█

returned product

obviously been used

Quality-Overall6%▃▁▁▁█▁
Color5%▁█▃▁▁▁

FAQ

Common Stove Polish questions

Answered from the same tracked data.