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Stove Paint

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $107K a year here, so Stove Paint is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 49
Market size
£107K/yr110K searches / yr
90-day growth
+71.5%search demand this quarter
Competition
55%top-5 click share · 17 brands · 90 sellers

Flapen Score

Stove Paint against its category

The dotted line is the DIY & Tools average. Past it, Stove Paint is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stove Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stove Paint 110K times last year and spent an estimated £107K. The top 5 brands take 63% of clicks. Demand peaks in Apr–May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +71.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+71.5%
Conversion, latest week
10.2%
Market size, estimated
£107Ka year
Peak month
May3.6× the quietest month
Top search term
bbq paint20K searches a year

02 · Price

A sale here is worth £9.53.

Listings sell for £9.53 on average, from £5.21 to £20.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.53 that is £2K to £5K a year per listing.

Average price
£9.53under the $15 to $100 sweet spot
Price range
£5.21–£20.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #121 within Fireplaces, Stoves & Accessories. It carries 2,353 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
85%
Out of stock, average day
4.2%
Average rank
#121in Fireplaces, Stoves & Accessories
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,353per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Stove Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

90

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

30%

  • Rust-Oleum18%
  • RUSTINS16%
  • PAINTfactory13%
  • SIRAMICO COATINGS8%
  • SPRAYTEKK8%
  • JENOLITE7%

Demand

Stove Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.6×

Search terms

Top Stove Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bbq paint20K/yr
  • stove paint34K/yr
  • bbq paint black high heat9K/yr
  • bbq spray paint black5K/yr
  • stove paint black11K/yr
  • chiminea paint4K/yr
  • heat resistant spray paint6K/yr
  • fire pit paint3K/yr
  • black stove paint6K/yr
  • log burner paint5K/yr

Reviews and returns

What reviews say buyers love and hate about Stove Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality18%−0.10

The paint I cannot describe as black

Bad quality paint

paint on inside just flaked off

Spray/Flow18%−0.17

Spray didnt work

Does not spray

None working spray can

Color9%−0.07

Not Really Grey

Its not black its grey

light grey at that be warned do not buy

Ease Of Use6%+0.80

frustrating to remove

Product really poor to use

very hard to press down

Quality-Overall5%+1.25

Cheap for a pack of three

Due to its poor quality

Rubbish

Love

Quality-Overall20%+1.25

Good quality, easy to apply

Excellent product

Really good, very happy with the results

Ease Of Use12%+0.80

Easy to use

Easy to apply

Easy to go on

Advertised Vs Actual Product12%+0.55

Just what I needed

Did the job perfectly

Exactly as described

Paint Quality10%−0.10

Decent stove paint

Excellent quality paint

Great paint

Coverage7%+0.56

Covers well

Excellent coverage, decent black colour a little goes a long way

consistency easy coverage

Return

0.5% Return rate 23% Fixable by listing

Paint Quality29%▂█▄▇▇▅

The paint I cannot describe as black

Bad quality paint

paint on inside just flaked off

Spray/Flow14%▆█▅▇▅▇

Spray didnt work

Does not spray

None working spray can

Color9%▃▁▅█▃▄

Not Really Grey

Its not black its grey

light grey at that be warned do not buy

Functionality-Overall6%█▁▃▂▂▂
Leak-Proof6%▁█▃▃▆▄

FAQ

Common Stove Paint questions

Answered from the same tracked data.