Is stove paint profitable to sell on Amazon United Kingdom?

The niche generates £107K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +71.5%. Flapen's verdict: Worth a look (59/100).

How competitive is the stove paint niche?

17 brands and 90 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in stove paint?

Top complaints mined from reviews: Paint Quality, Spray/Flow, Color. The return rate is 0.5%.

When does demand for stove paint peak?

Demand peaks in Apr–May; the busiest month runs 3.6× the quietest.

What does it cost to enter the stove paint niche?

Listings span £5.21–£20.09; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 2,353 reviews — the moat a new listing must climb.

stove paint

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Growth

Great+71.5%

90-day search growth — must beat 0% to launch

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,352.5

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£5.21–£20.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.53

avg listing price — sweet spot $15–$100

Market size

Okay£107K

£107K/yr · 110K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, stove paint is a £107K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 59/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

stove paint market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £95K–£119K; units × avg price
Conversion rate: 10.2%
Avg BSR: #121
Page quality: 0%
Prime: 85%
Sponsored: 80%
Out of stock: 4.2%
Avg brand age: 78 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

30%

Rust-Oleum18%
RUSTINS16%
PAINTfactory13%
SIRAMICO COATINGS8%
SPRAYTEKK8%
JENOLITE7%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +71.5% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 3.6×

Open Trend

Top stove paint search terms

bbq paint20K/yr +149.4%9.1% conv.
stove paint34K/yr +46.8%8.0% conv.
bbq paint black high heat9K/yr +173.0%11.0% conv.
bbq spray paint black5K/yr +199.4%13.2% conv.
stove paint black11K/yr -15.0%9.2% conv.
chiminea paint4K/yr +119.1%4.2% conv.
heat resistant spray paint6K/yr +19.7%5.3% conv.
fire pit paint3K/yr +123.5%5.2% conv.
black stove paint6K/yr -1.0%12.4% conv.
log burner paint5K/yr +40.8%7.6% conv.

All search terms

Top stove paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rust-Oleum 400ml Stove & BBQ Spray Paint - Black Matt

Rust-Oleum£6.644.5★7,099 rev

Heat Resistant Matt Black Spray Paint Stove High Temperature 400ML BBQS (3)

PAINTfactory£9.834.4★1,350 rev

RUSTINS Heat Resistant Black Paint 500ml - Heat Resistant to 220C Quick Dry Metal & Wood Paint for Interior & Exterior Use Durable Protective Black Finish

RUSTINS£8.874.5★5,983 rev

SIRAMICO COATINGS BBQ & Stove Paint - High Temperature Paint 1000c (Black 500ml)

SIRAMICO COATINGS£13.424.6★434 rev

SPRAYTEKK Heat Resistant Spray Paint - 400ml | Matte Black Finish | Up to 800C | Ideal for BBQs Stoves Firepits Ovens Automotive Engines & More | Indoor & Outdoor Use (1)

SPRAYTEKK£8.954.5★116 rev

Newest

by launch date

Paint Factory Stove Paint Black Pack 2 (400ml Each) - Heat Resistant High Temperature BBQ Paint Black High Heat

EDE Group£8.616 rev

11mo ago

Bartoline Direct to Rust Stove and BBQ Paint Black 400ml Matt Finish Heat Resistant Spray up to 200C No Primer Needed All-in-One Paint for BBQs Stoves Fireplaces PipesandAutomotive

Bartoline£7.84128 rev

11mo ago

SPRAYTEKK Heat Resistant Spray Paint - 400ml | Matte Black Finish | Up to 800C | Ideal for BBQs Stoves Firepits Ovens Automotive Engines & More | Indoor & Outdoor Use (1)

SPRAYTEKK£8.95116 rev

1y ago

INRAL Heat Resistant Spray Paint Black Matt [400ml] High Temperature BBQ Stove & Exhaust Paint Durable Fast-Drying Coating for Metal Ideal for DIY & Automotive Use

INRAL£10.03744 rev

1y ago

SIRAMICO COATINGS BBQ & Stove Paint - High Temperature Paint 1000c (Black 500ml)

SIRAMICO COATINGS£13.42434 rev

2y ago

What buyers say about stove paint

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality, easy to apply”

Ease Of Use12%

“Easy to use”

Advertised Vs Actual Product12%

“Just what I needed”

Paint Quality10%

“Decent stove paint”

Coverage7%

“Covers well”

Value For Money7%

“Good price”

Product Condition6%

“make it look brand new”

Efficiency4%

“Does the job”

Engraving/Paint/Sublimation2%

“Good paint”

Spray/Flow2%

“spray looks great”

What buyers complain about

Paint Quality18%

“The paint I cannot describe as black”

Spray/Flow18%

“Spray didnt work”

Color9%

“Not Really Grey”

Ease Of Use6%

“frustrating to remove”

Quality-Overall5%

“Cheap for a pack of three”

Rusts/Corrodes4%

“The calipers on the car started to get surface corrosion”

Value For Money4%

“Could be better priced”

Advertised Vs Actual Product3%

“Does not do what it says on the tin”

Durability3%

“Come off after two days”

Product Condition3%

“obviously been used”

Top return reasons

Paint Quality29%

Spray/Flow14%

Color9%

Functionality-Overall6%

Leak-Proof6%

Size-Overall6%

Compatibility-Overall5%

Advertised Vs Actual Product4%

Rusts/Corrodes3%

Quality-Overall3%

Common questions

Is stove paint profitable to sell on Amazon United Kingdom?: The niche generates £107K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +71.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the stove paint niche?: 17 brands and 90 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in stove paint?: Top complaints mined from reviews: Paint Quality, Spray/Flow, Color. The return rate is 0.5%.
When does demand for stove paint peak?: Demand peaks in Apr–May; the busiest month runs 3.6× the quietest.
What does it cost to enter the stove paint niche?: Listings span £5.21–£20.09; the average listing price is £9.53 (sweet spot $15–$100). The average incumbent carries 2,353 reviews — the moat a new listing must climb.