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Stove Paint

Stove Paint shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look
Market size 26Growth 80Conversion 88Competition 50Returns 98Price range 34Avg price 29Brand share 70Review moat 41Quality gap 53
This niche Category average

Is Stove Paint profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stove Paint is a £107K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 59/100.

Stove Paint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +71.5% over the last 90 days and 10.2% of searches end in a purchase.

£107K

revenue / yr

Units sold / yr13K
Search volume / yr+71.5%110K
Conversion rate10.2%
Avg price£9.53

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers17 · 90
Top-5 product click share55%
Open market37%
Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement80%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews2,353

Top Stove Paint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

90

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

30%

  • Rust-Oleum18%
  • RUSTINS16%
  • PAINTfactory13%
  • SIRAMICO COATINGS8%
  • SPRAYTEKK8%
  • JENOLITE7%

Stove Paint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume110KCVR10.2%Products20Brands17Top 5 Brands63%OOS Rate4.2%Rating4.4★Reviews2,353Avg BSR#121
5K4KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.6×

Top Stove Paint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bbq paint20K/yr
  • stove paint34K/yr
  • bbq paint black high heat9K/yr
  • bbq spray paint black5K/yr
  • stove paint black11K/yr
  • chiminea paint4K/yr
  • heat resistant spray paint6K/yr
  • fire pit paint3K/yr
  • black stove paint6K/yr
  • log burner paint5K/yr

What reviews say buyers love and hate about Stove Paint

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall20%

Good quality, easy to apply

Ease Of Use12%

Easy to use

Advertised Vs Actual Product12%

Just what I needed

Paint Quality10%

Decent stove paint

Coverage7%

Covers well

What buyers complain about

72% of reviews
Paint Quality18%

The paint I cannot describe as black

Spray/Flow18%

Spray didnt work

Color9%

Not Really Grey

Ease Of Use6%

frustrating to remove

Quality-Overall5%

Cheap for a pack of three

Stove Paint return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paint Quality
29%
2Spray/Flow
14%
3Color
9%
4Functionality-Overall
6%
5Leak-Proof
6%

Common Stove Paint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stove Paint 59/100 on Amazon United Kingdom — Worth a look. The niche generates £107K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +71.5% over the last 90 days.
Search demand for Stove Paint on Amazon United Kingdom peaks in Apr–May, where the busiest month runs 3.6× the quietest.