Stove Paint
MaybeReturns run at only 0.5% of orders. But shoppers spend only $107K a year here, so Stove Paint is a Maybe.
- Flapen Score
- 59 / 100Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 4959
- Market size
- £107K/yr110K searches / yr
- 90-day growth
- +71.5%search demand this quarter
- Competition
- 55%top-5 click share · 17 brands · 90 sellers
Flapen Score
Stove Paint against its category
The dotted line is the DIY & Tools average. Past it, Stove Paint is stronger. Inside it, weaker.
Market
The Stove Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stove Paint 110K times last year and spent an estimated £107K. The top 5 brands take 63% of clicks. Demand peaks in Apr–May. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
10.2% of searches ended in a purchase last week.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +71.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- +71.5%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £107Ka year
- Peak month
- May3.6× the quietest month
- Top search term
- bbq paint20K searches a year
02 · Price
A sale here is worth £9.53.
Listings sell for £9.53 on average, from £5.21 to £20.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.53 that is £2K to £5K a year per listing.
- Average price
- £9.53under the $15 to $100 sweet spot
- Price range
- £5.21–£20.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #121 within Fireplaces, Stoves & Accessories. It carries 2,353 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 85%
- Out of stock, average day
- 4.2%
- Average rank
- #121in Fireplaces, Stoves & Accessories
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,353per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Stove Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rust-Oleum 400ml Stove & BBQ Spray Paint - Black Matt
- Price
- £6.64
- Rating
- 4.5/5
- Reviews
- 7,099
- Age
- 17y ago

Heat Resistant Matt Black Spray Paint Stove High Temperature 400ML BBQS (3)
- Price
- £9.83
- Rating
- 4.4/5
- Reviews
- 1,350
- Age
- 9y ago

RUSTINS Heat Resistant Black Paint 500ml - Heat Resistant to 220C Quick Dry Metal & Wood Paint for Interior & Exterior Use Durable Protective Black Finish
- Price
- £8.87
- Rating
- 4.5/5
- Reviews
- 5,983
- Age
- 19y ago

SIRAMICO COATINGS BBQ & Stove Paint - High Temperature Paint 1000c (Black 500ml)
- Price
- £13.42
- Rating
- 4.6/5
- Reviews
- 434
- Age
- 2y ago

SPRAYTEKK Heat Resistant Spray Paint - 400ml | Matte Black Finish | Up to 800C | Ideal for BBQs Stoves Firepits Ovens Automotive Engines & More | Indoor & Outdoor Use (1)
- Price
- £8.95
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 1y ago
Trending
90-day click momentum
Paint Factory Stove Paint Black Pack 2 (400ml Each) - Heat Resistant High Temperature BBQ Paint Black High Heat
- Price
- £8.61
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 11mo ago

JENOLITE Directorust BBQ & Stove Spray | BLACK | 3x400ml | High Temp Paint Up to 650C | Barbecue Stove Chimineas Wood Burner Automotive Fire Screens
- Price
- £20.09
- Rating
- 4.4/5
- Reviews
- 6,091
- Age
- 4y ago
![INRAL Heat Resistant Spray Paint Black Matt [400ml] High Temperature BBQ Stove & Exhaust Paint Durable Fast-Drying Coating for Metal Ideal for DIY & Automotive Use](https://m.media-amazon.com/images/I/31RjPmqeusL.jpg)
INRAL Heat Resistant Spray Paint Black Matt [400ml] High Temperature BBQ Stove & Exhaust Paint Durable Fast-Drying Coating for Metal Ideal for DIY & Automotive Use
- Price
- £10.03
- Rating
- 4.6/5
- Reviews
- 744
- Age
- 1y ago

Rust-Oleum 400ml Stove & BBQ Spray Paint - Black Matt
- Price
- £6.64
- Rating
- 4.5/5
- Reviews
- 7,099
- Age
- 17y ago

Bartoline Direct to Rust Stove and BBQ Paint Black 400ml Matt Finish Heat Resistant Spray up to 200C No Primer Needed All-in-One Paint for BBQs Stoves Fireplaces PipesandAutomotive
- Price
- £7.84
- Rating
- 4.1/5
- Reviews
- 128
- Age
- 11mo ago
Newest
by launch date
Paint Factory Stove Paint Black Pack 2 (400ml Each) - Heat Resistant High Temperature BBQ Paint Black High Heat
- Price
- £8.61
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 11mo ago

Bartoline Direct to Rust Stove and BBQ Paint Black 400ml Matt Finish Heat Resistant Spray up to 200C No Primer Needed All-in-One Paint for BBQs Stoves Fireplaces PipesandAutomotive
- Price
- £7.84
- Rating
- 4.1/5
- Reviews
- 128
- Age
- 11mo ago

SPRAYTEKK Heat Resistant Spray Paint - 400ml | Matte Black Finish | Up to 800C | Ideal for BBQs Stoves Firepits Ovens Automotive Engines & More | Indoor & Outdoor Use (1)
- Price
- £8.95
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 1y ago
![INRAL Heat Resistant Spray Paint Black Matt [400ml] High Temperature BBQ Stove & Exhaust Paint Durable Fast-Drying Coating for Metal Ideal for DIY & Automotive Use](https://m.media-amazon.com/images/I/31RjPmqeusL.jpg)
INRAL Heat Resistant Spray Paint Black Matt [400ml] High Temperature BBQ Stove & Exhaust Paint Durable Fast-Drying Coating for Metal Ideal for DIY & Automotive Use
- Price
- £10.03
- Rating
- 4.6/5
- Reviews
- 744
- Age
- 1y ago

SIRAMICO COATINGS BBQ & Stove Paint - High Temperature Paint 1000c (Black 500ml)
- Price
- £13.42
- Rating
- 4.6/5
- Reviews
- 434
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
90
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
30%
- Rust-Oleum18%
- RUSTINS16%
- PAINTfactory13%
- SIRAMICO COATINGS8%
- SPRAYTEKK8%
- JENOLITE7%
Demand
Stove Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 3.6×
Search terms
Top Stove Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bbq paint20K/yr
- stove paint34K/yr
- bbq paint black high heat9K/yr
- bbq spray paint black5K/yr
- stove paint black11K/yr
- chiminea paint4K/yr
- heat resistant spray paint6K/yr
- fire pit paint3K/yr
- black stove paint6K/yr
- log burner paint5K/yr
Reviews and returns
What reviews say buyers love and hate about Stove Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The paint I cannot describe as black
Bad quality paint
paint on inside just flaked off
Spray didnt work
Does not spray
None working spray can
Not Really Grey
Its not black its grey
light grey at that be warned do not buy
frustrating to remove
Product really poor to use
very hard to press down
Cheap for a pack of three
Due to its poor quality
Rubbish
Love
Good quality, easy to apply
Excellent product
Really good, very happy with the results
Easy to use
Easy to apply
Easy to go on
Just what I needed
Did the job perfectly
Exactly as described
Decent stove paint
Excellent quality paint
Great paint
Covers well
Excellent coverage, decent black colour a little goes a long way
consistency easy coverage
Return
0.5% Return rate 23% Fixable by listing
The paint I cannot describe as black
Bad quality paint
paint on inside just flaked off
Spray didnt work
Does not spray
None working spray can
Not Really Grey
Its not black its grey
light grey at that be warned do not buy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stove Paint questions
Answered from the same tracked data.








