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Stormdry Masonry Protection Cream

Fail

The top 5 brands take 100% of clicks, so Stormdry Masonry Protection Cream is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£189K/yr33K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
90%top-5 click share · 3 brands · 6 sellers

Flapen Score

Stormdry Masonry Protection Cream against its category

The dotted line is the DIY & Tools average. Past it, Stormdry Masonry Protection Cream is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stormdry Masonry Protection Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stormdry Masonry Protection Cream 33K times last year and spent an estimated £189K. All 3 brands take every click. Demand peaks in Feb–Mar–Sep–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
8.3%
Market size, estimated
£189Ka year
Peak month
February2.2× the quietest month
Top search term
stormdry masonry protection cream13K searches a year

02 · Price

A sale here is worth £69.84.

Listings sell for £69.84 on average, from £10.13 to £123.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £69.84 that is £7K to £17K a year per listing.

Average price
£69.84inside the $15 to $100 sweet spot
Price range
£10.13–£123.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£7K–£17K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Adhesives & Sealers. It carries 1,747 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#39in Adhesives & Sealers
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,747per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Stormdry Masonry Protection Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.

£0£19K£38K£57K£76K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

90%

Top 20: 100%

Open market

0%

  • Stormdry94%
  • SAFEGUARD3%
  • SmartSeal3%

Demand

Stormdry Masonry Protection Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Sep, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Stormdry Masonry Protection Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stormdry masonry protection cream13K/yr
  • stormdry9K/yr
  • storm dry masonry protection cream6K/yr
  • storm dry5K/yr

Reviews and returns

What reviews say buyers love and hate about Stormdry Masonry Protection Cream

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Value For Money”
0.8%of orders come back
“expensive when there is cheaper products about”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stormdry Masonry Protection Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data