stormdry masonry protection cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£69.84avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Great£10.13–£123.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,747.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£189K£189K/yr · 33K searches
Growth
Bad-33.5%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, stormdry masonry protection cream is a £189K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Sep–Dec. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
stormdry masonry protection cream market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £140K–£175K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 84 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Stormdry94%
- SAFEGUARD3%
- SmartSeal3%
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — -33.5% search growth over the last 90 days.Peak months: Feb, Mar, Sep, Dec · busiest ÷ quietest = 2.2×
Top stormdry masonry protection cream search terms
- stormdry masonry protection cream13K/yr
- stormdry9K/yr
- storm dry masonry protection cream6K/yr
- storm dry5K/yr
Top stormdry masonry protection cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stormdry Masonry Waterproofing Cream (6 Litre) 25 Year BBA Approved Exterior Brick Sealer. Breathable Colourless Brick Concrete Stone Mortar
Stormdry£107.614.5★3,164 rev
Stormdry Masonry Waterproofing Cream (1 Litre) 25 Year BBA Approved Exterior Brick Sealer. Breathable Colourless Brick Concrete Stone Mortar Sandstone & Granite Waterproofer
Stormdry£29.094.5★3,164 rev
Stormdry Masonry Waterproofing Cream (3 Litre) 25 Year BBA Approved Exterior Brick Sealer. Breathable Colourless Brick Concrete Stone Mortar Sandstone & Granite Waterproofer
Stormdry£74.884.5★3,164 rev
Stormdry MAX - Enhanced waterproofing crack-bridging and anti-graffiti protection barrier for brick masonry concrete stone metal and painted surfaces
Stormdry£93.604.3★71 rev
Stormdry Masonry Waterproofing Cream 5L + Stormdry Repointing Additive II - BBA Approved Brick Sealer - 25 Year Protection Against Penetrating Damp
SAFEGUARD£123.775.0★3 rev
Newest
by launch date
Stormdry Waterproof Express Repair Mortar - Pack of 2 - Ready to Use Cement Mix 310ml Tube Grey Sand
Stormdry£15.75557 rev
Stormdry Masonry Waterproofing Cream (6 Litre) 25 Year BBA Approved Exterior Brick Sealer. Breathable Colourless Brick Concrete Stone Mortar
Stormdry£107.613,164 rev
Stormdry MAX - Enhanced waterproofing crack-bridging and anti-graffiti protection barrier for brick masonry concrete stone metal and painted surfaces
Stormdry£93.6071 rev
Stormdry Waterproof Express Repair Mortar (310 ml) Ready to Use Cement Mix
Stormdry£10.132,144 rev
Stormdry Masonry Waterproofing Cream (1 Litre) 25 Year BBA Approved Exterior Brick Sealer. Breathable Colourless Brick Concrete Stone Mortar Sandstone & Granite Waterproofer
Stormdry£29.093,164 rev
Trending
90-day click momentumStormdry Masonry Waterproofing Cream (6 Litre) 25 Year BBA Approved Exterior Brick Sealer. Breathable Colourless Brick Concrete Stone Mortar
Stormdry£107.614.5★
Climashield Masonry Waterproofing Cream - 5L - Brick Sealer Exterior & Rain Repellent Clear Waterproof Sealant for Concrete Cement Mortar Sandstone & Granite. Lasts up to 25 Years.
SmartSeal£70.214.4★
Stormdry Masonry Waterproofing Cream 5L + Stormdry Repointing Additive II - BBA Approved Brick Sealer - 25 Year Protection Against Penetrating Damp
SAFEGUARD£123.775.0★
Stormdry MAX - Enhanced waterproofing crack-bridging and anti-graffiti protection barrier for brick masonry concrete stone metal and painted surfaces
Stormdry£93.604.3★
Stormdry Waterproof Express Repair Mortar (310 ml) Ready to Use Cement Mix
Stormdry£10.134.2★
What buyers say about stormdry masonry protection cream
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Easy to use”
“hopefully does the job expected”
“Excellent water repellent product”
“Works great”
“Dries very quick good Adhesion”
“Easy to brush on”
“Seems to of held up well”
“Good value too”
“This works very effectively, especially on older masonary and brick”
What buyers complain about
“expensive when there is cheaper products about”
“where youre trying to fill it either hardens off or remain flexible for a long time”
“Adhesion isn't that great with a lot of it going on the floor”
“Can be hit and miss when you use it”
“these are very wet”
“particularly if exposed to extreme weather”
“Not what I expected”
“Not suitable for significant repairs”
“BUT Very light colour”
“then leaking into my garage the other side”
Top return reasons
Common questions
- Is stormdry masonry protection cream profitable to sell on Amazon United Kingdom?
- The niche generates £189K/yr across 9 tracked products. 90-day search growth is -33.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the stormdry masonry protection cream niche?
- 3 brands and 6 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stormdry masonry protection cream?
- Top complaints mined from reviews: Value For Money, Flexibility, Adhesion/Stickiness. The return rate is 0.8%.
- When does demand for stormdry masonry protection cream peak?
- Demand peaks in Feb–Mar–Sep–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the stormdry masonry protection cream niche?
- Listings span £10.13–£123.77; the average listing price is £69.84 (sweet spot $15–$100). The average incumbent carries 1,747 reviews — the moat a new listing must climb.