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Stormdry Masonry Protection Cream

Fail

The top 5 brands take 100% of clicks, so Stormdry Masonry Protection Cream is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£189K/yr33K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
90%top-5 click share · 3 brands · 6 sellers

Flapen Score

Stormdry Masonry Protection Cream against its category

The dotted line is the DIY & Tools average. Past it, Stormdry Masonry Protection Cream is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stormdry Masonry Protection Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stormdry Masonry Protection Cream 33K times last year and spent an estimated £189K. All 3 brands take every click. Demand peaks in Feb–Mar–Sep–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
8.3%
Market size, estimated
£189Ka year
Peak month
February2.2× the quietest month
Top search term
stormdry masonry protection cream13K searches a year

02 · Price

A sale here is worth £69.84.

Listings sell for £69.84 on average, from £10.13 to £123.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £69.84 that is £7K to £17K a year per listing.

Average price
£69.84inside the $15 to $100 sweet spot
Price range
£10.13–£123.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£7K–£17K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Adhesives & Sealers. It carries 1,747 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#39in Adhesives & Sealers
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,747per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Stormdry Masonry Protection Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£19K£38K£57K£76K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Stormdry94%
  • SAFEGUARD3%
  • SmartSeal3%

Demand

Stormdry Masonry Protection Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Sep, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Stormdry Masonry Protection Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stormdry masonry protection cream13K/yr
  • stormdry9K/yr
  • storm dry masonry protection cream6K/yr
  • storm dry5K/yr

Reviews and returns

What reviews say buyers love and hate about Stormdry Masonry Protection Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.11

expensive when there is cheaper products about

so expensive

I wish it was cheaper

Flexibility7%−0.07

where youre trying to fill it either hardens off or remain flexible for a long time

Adhesion/Stickiness7%−0.03

Adhesion isn't that great with a lot of it going on the floor

Durability7%−0.03

Can be hit and miss when you use it

Water Resistance7%−0.02

these are very wet

Love

Quality-Overall29%+2.40

Excellent Product

The quality of this appears to good

But still give it 5 stars,quality product

Ease Of Use17%+0.94

Easy to use

Easy to apply good price does what it says on the tub

Also, easy to apply, thick enough that it sticks to the bricks without much slop

Advertised Vs Actual Product13%+0.17

hopefully does the job expected

As described

Does exactly as it says

Water Resistance6%−0.02

Excellent water repellent product

Water proofing

Efficiency6%+0.53

Works great

Works well

Return

0.8% Return rate 33% Fixable by listing

Value For Money23%▁█▁▁▃▂

expensive when there is cheaper products about

so expensive

I wish it was cheaper

Color23%▁▁▅▁▅█

BUT Very light colour

Compatibility-Overall14%▁▁█▁▄▇
Functionality-Overall14%▁▁▁█▄▁
Dispensing Mechanism5%▁▁▁▁▁█

FAQ

Common Stormdry Masonry Protection Cream questions

Answered from the same tracked data.