Skip to content

Stone Paint

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $40K a year here, so Stone Paint is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£40K/yr128K searches / yr
90-day growth
+57.2%search demand this quarter
Competition
48%top-5 click share · 9 brands · 87 sellers

Flapen Score

Stone Paint against its category

The dotted line is the DIY & Tools average. Past it, Stone Paint is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stone Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stone Paint 128K times last year and spent an estimated £40K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +57.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
+57.2%
Conversion, latest week
2.9%
Market size, estimated
£40Ka year
Peak month
June15.4× the quietest month
Top search term
ronseal garden paint35K searches a year

02 · Price

A sale here is worth £10.72.

Listings sell for £10.72 on average, from £4.75 to £21.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.72 that is £1K to £3K a year per listing.

Average price
£10.72under the $15 to $100 sweet spot
Price range
£4.75–£21.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #234 within Painting Supplies, Tools & Wall Treatments. It carries 1,134 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
88%
Out of stock, average day
5.7%
Average rank
#234in Painting Supplies, Tools & Wall Treatments
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,134per listing
Listings tracked
34

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Stone Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

87

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 85%

Open market

5%

  • Rust-Oleum47%
  • Ronseal24%
  • Johnstone's12%
  • HLU6%
  • PlastiKote4%
  • Maston3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Stone Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 15.4×

Search terms

Top Stone Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ronseal garden paint35K/yr
  • stone effect spray paint23K/yr
  • stone paint15K/yr
  • stone paint outdoor8K/yr
  • johnstones garden colours7K/yr
  • stone spray paint13K/yr
  • textured spray paint9K/yr
  • stone effect paint6K/yr
  • stone spray paint textured4K/yr
  • concrete spray paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Stone Paint

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Paint Quality”
21%of negative reviews mention “Paint Quality”
0.8%of orders come back
“Its not actually paint”
A buyer, on “Paint Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stone Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data