stone paint
Worth a lookShows low returns (0.8%), but a small market ($40K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+57.2%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,133.91avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.72avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.75–£21.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£40K£40K/yr · 128K searches
According to Flapen's Amazon United Kingdom niche tracking, stone paint is a £40K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
stone paint market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £43K–£54K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #234
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 41%
- Out of stock
- 5.7%
- Avg brand age
- 64 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
87
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
48%
Top 20: 85%
Open market
5%
- Rust-Oleum47%
- Ronseal24%
- Johnstone's12%
- HLU6%
- PlastiKote4%
- Maston3%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — +57.2% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 15.4×
Top stone paint search terms
- ronseal garden paint35K/yr
- stone effect spray paint23K/yr
- stone paint15K/yr
- stone paint outdoor8K/yr
- johnstones garden colours7K/yr
- stone spray paint13K/yr
- textured spray paint9K/yr
- stone effect paint6K/yr
- stone spray paint textured4K/yr
- concrete spray paint3K/yr
Top stone paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum 400ml Stone Spray Paint Aerosol - Bleached Stone
Rust-Oleum£8.363.9★2,194 rev
Rust-Oleum 400ml Stone Spray Paint Aerosol - Pebble
Rust-Oleum£8.143.9★2,194 rev
Rust-Oleum 400ml Natural Effects Spray Paint Aerosol - Limestone
Rust-Oleum£9.304.2★102 rev
Rust-Oleum 400ml Natural Effects Spray Paint Aerosol - Concrete
Rust-Oleum£6.974.2★699 rev
Real Feel Textured Quick Drying Paint Slate Grey 400ml Spray Aerosol
HLU£4.753.9★439 rev
Newest
by launch date
Johnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
Johnstone's£19.21172 rev
Maston Sand Stone Effect Spray Paint 400 ml Santa Fe Sand
Maston£9.7722 rev
Real Feel Textured Quick Drying Paint Slate Grey 400ml Spray Aerosol
HLU£4.75439 rev
Paint Factory Real Feel Textured Quick Drying Spray Paint 400ml Coal Black
Paint Factory£4.79211 rev
Rust-Oleum 400ml Natural Effects Spray Paint Aerosol - Concrete
Rust-Oleum£6.97699 rev
Trending
90-day click momentum
Ronseal RSLGPLT750 750 ml Garden Paint - Lemon Tree
Ronseal£7.994.2★
Ronseal RSLGPSG25L GPSG25L Garden Paint Sapling Green 2.5 Litre
Ronseal£21.004.1★
Johnstones - Garden Colours - Spring Rosemary - Exterior Wood Paint - Fade Resistant - Suitable for Garden Furniture Outdoors - Fence Paint - Dry in 2 hours - 12m2 Coverage per Litre - 1L
Johnstone's£9.484.5★
Johnstones - Garden Colours - Gentle Willow - Exterior Wood Paint - Fade Resistant - Suitable for Garden Furniture Outdoors - Fence Paint - Dry in 2 hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£14.624.5★
RONSEAL RSLGPSL750 GPSL750 Garden Paint Slate 750ml 750 ml
Ronseal£8.144.4★
What buyers say about stone paint
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality paint”
“Great Colour”
“No complaints from me”
“Good coverage”
“Good value for money”
“Goods as advertised”
“Good paint”
“Ease of use”
“Does dry darker which I was pleased about”
“Dries quickly, easy to clean off brushes”
What buyers complain about
“Its not actually paint”
“This didn't spray”
“Not the colour I was expecting”
“Poor quality and doesnt look like stone”
“Poor coverage”
“Clogged”
“Doesn't do what it says on the tin”
“Arrived with a leak”
“not outdoor use”
“Send it back which cost me £3.99 postage”
Top return reasons
Common questions
- Is stone paint profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 34 tracked products. 90-day search growth is +57.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the stone paint niche?
- 9 brands and 87 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in stone paint?
- Top complaints mined from reviews: Paint Quality, Spray/Flow, Color. The return rate is 0.8%.
- When does demand for stone paint peak?
- Demand peaks in Jun–Jul; the busiest month runs 15.4× the quietest.
- What does it cost to enter the stone paint niche?
- Listings span £4.75–£21.00; the average listing price is £10.72 (sweet spot $15–$100). The average incumbent carries 1,134 reviews — the moat a new listing must climb.