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Stone Paint

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $40K a year here, so Stone Paint is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£40K/yr128K searches / yr
90-day growth
+57.2%search demand this quarter
Competition
48%top-5 click share · 9 brands · 87 sellers

Flapen Score

Stone Paint against its category

The dotted line is the DIY & Tools average. Past it, Stone Paint is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stone Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stone Paint 128K times last year and spent an estimated £40K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +57.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
+57.2%
Conversion, latest week
2.9%
Market size, estimated
£40Ka year
Peak month
June15.4× the quietest month
Top search term
ronseal garden paint35K searches a year

02 · Price

A sale here is worth £10.72.

Listings sell for £10.72 on average, from £4.75 to £21.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.72 that is £1K to £3K a year per listing.

Average price
£10.72under the $15 to $100 sweet spot
Price range
£4.75–£21.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #234 within Painting Supplies, Tools & Wall Treatments. It carries 1,134 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
88%
Out of stock, average day
5.7%
Average rank
#234in Painting Supplies, Tools & Wall Treatments
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,134per listing
Listings tracked
34

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Stone Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

87

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

48%

Top 20: 85%

Open market

5%

  • Rust-Oleum47%
  • Ronseal24%
  • Johnstone's12%
  • HLU6%
  • PlastiKote4%
  • Maston3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Stone Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 15.4×

Search terms

Top Stone Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ronseal garden paint35K/yr
  • stone effect spray paint23K/yr
  • stone paint15K/yr
  • stone paint outdoor8K/yr
  • johnstones garden colours7K/yr
  • stone spray paint13K/yr
  • textured spray paint9K/yr
  • stone effect paint6K/yr
  • stone spray paint textured4K/yr
  • concrete spray paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Stone Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality21%+0.34

Its not actually paint

4/5 cos of the lid being partially opened and leaked paint

Paint leaked

Spray/Flow13%−0.26

This didn't spray

Spray that doesn't spray

this the spray on this product does not work

Color10%+1.06

Not the colour I was expecting

Awful colour

was actually smoth light grey/green

Quality-Overall6%−0.01

Poor quality and doesnt look like stone

Not grat

Poor quality

Coverage6%

Poor coverage

This does not have good coverage and is streaky

It did take two coats to get full coverage

Love

Paint Quality21%+0.34

Good quality paint

Excellent paint excellent price

Good paint

Color18%+1.06

Great Colour

Really true to colour and great coverage

The colour is absolutely stunning

Quality-Overall10%−0.01

No complaints from me

Excellent Product

the quality of the purchase is brilliant

Coverage9%

Good coverage

Good coverage and easy to apply

Good coverage lovely sage colour easy to use

Value For Money8%+0.66

Good value for money

Good price

Worth the money

Return

0.8% Return rate 41% Fixable by listing

Color30%▇▆█▇▆▇

Not the colour I was expecting

Awful colour

was actually smoth light grey/green

Spray/Flow20%▆▅▆██▇

This didn't spray

Spray that doesn't spray

this the spray on this product does not work

Paint Quality20%▁█▅▄▇▇

Its not actually paint

4/5 cos of the lid being partially opened and leaked paint

Paint leaked

Size-Overall5%▁▆▅█▅▆
Leak-Proof4%▁▁▆█▇▄

Arrived with a leak

Arrived damaged and leaking

Like others this arrived with a leak which was a shame

FAQ

Common Stone Paint questions

Answered from the same tracked data.