Stone Paint
MaybeReturns run at only 0.8% of orders. But shoppers spend only $40K a year here, so Stone Paint is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 4952
- Market size
- £40K/yr128K searches / yr
- 90-day growth
- +57.2%search demand this quarter
- Competition
- 48%top-5 click share · 9 brands · 87 sellers
Flapen Score
Stone Paint against its category
The dotted line is the DIY & Tools average. Past it, Stone Paint is stronger. Inside it, weaker.
Market
The Stone Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stone Paint 128K times last year and spent an estimated £40K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +57.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- +57.2%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £40Ka year
- Peak month
- June15.4× the quietest month
- Top search term
- ronseal garden paint35K searches a year
02 · Price
A sale here is worth £10.72.
Listings sell for £10.72 on average, from £4.75 to £21.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.72 that is £1K to £3K a year per listing.
- Average price
- £10.72under the $15 to $100 sweet spot
- Price range
- £4.75–£21.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #234 within Painting Supplies, Tools & Wall Treatments. It carries 1,134 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 88%
- Out of stock, average day
- 5.7%
- Average rank
- #234in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,134per listing
- Listings tracked
- 34
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Stone Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rust-Oleum 400ml Stone Spray Paint Aerosol - Bleached Stone
- Price
- £8.36
- Rating
- 3.9/5
- Reviews
- 2,194
- Age
- 17y ago

Rust-Oleum 400ml Stone Spray Paint Aerosol - Pebble
- Price
- £8.14
- Rating
- 3.9/5
- Reviews
- 2,194
- Age
- 17y ago

Rust-Oleum 400ml Natural Effects Spray Paint Aerosol - Limestone
- Price
- £9.30
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 12y ago

Rust-Oleum 400ml Natural Effects Spray Paint Aerosol - Concrete
- Price
- £6.97
- Rating
- 4.2/5
- Reviews
- 699
- Age
- 8y ago

Real Feel Textured Quick Drying Paint Slate Grey 400ml Spray Aerosol
- Price
- £4.75
- Rating
- 3.9/5
- Reviews
- 439
- Age
- 6y ago
Trending
90-day click momentum
Ronseal RSLGPLT750 750 ml Garden Paint - Lemon Tree
- Price
- £7.99
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 11y ago

Ronseal RSLGPSG25L GPSG25L Garden Paint Sapling Green 2.5 Litre
- Price
- £21.00
- Rating
- 4.1/5
- Reviews
- 97
- Age
- 11y ago

Johnstones - Garden Colours - Spring Rosemary - Exterior Wood Paint - Fade Resistant - Suitable for Garden Furniture Outdoors - Fence Paint - Dry in 2 hours - 12m2 Coverage per Litre - 1L
- Price
- £9.48
- Rating
- 4.5/5
- Reviews
- 1,980
- Age
- 9y ago

Johnstones - Garden Colours - Gentle Willow - Exterior Wood Paint - Fade Resistant - Suitable for Garden Furniture Outdoors - Fence Paint - Dry in 2 hours - 12m2 Coverage per Litre - 2.5L
- Price
- £14.62
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 9y ago

RONSEAL RSLGPSL750 GPSL750 Garden Paint Slate 750ml 750 ml
- Price
- £8.14
- Rating
- 4.4/5
- Reviews
- 214
- Age
- 11y ago
Newest
by launch date
Johnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
- Price
- £19.21
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 2y ago

Maston Sand Stone Effect Spray Paint 400 ml Santa Fe Sand
- Price
- £9.77
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 4y ago

Real Feel Textured Quick Drying Paint Slate Grey 400ml Spray Aerosol
- Price
- £4.75
- Rating
- 3.9/5
- Reviews
- 439
- Age
- 6y ago

Paint Factory Real Feel Textured Quick Drying Spray Paint 400ml Coal Black
- Price
- £4.79
- Rating
- 4.2/5
- Reviews
- 211
- Age
- 6y ago

Rust-Oleum 400ml Natural Effects Spray Paint Aerosol - Concrete
- Price
- £6.97
- Rating
- 4.2/5
- Reviews
- 699
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
87
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
48%
Top 20: 85%
Open market
5%
- Rust-Oleum47%
- Ronseal24%
- Johnstone's12%
- HLU6%
- PlastiKote4%
- Maston3%
- Open — no brand owns it (3 brands, 5%)
Demand
Stone Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 15.4×
Search terms
Top Stone Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ronseal garden paint35K/yr
- stone effect spray paint23K/yr
- stone paint15K/yr
- stone paint outdoor8K/yr
- johnstones garden colours7K/yr
- stone spray paint13K/yr
- textured spray paint9K/yr
- stone effect paint6K/yr
- stone spray paint textured4K/yr
- concrete spray paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Stone Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its not actually paint
4/5 cos of the lid being partially opened and leaked paint
Paint leaked
This didn't spray
Spray that doesn't spray
this the spray on this product does not work
Not the colour I was expecting
Awful colour
was actually smoth light grey/green
Poor quality and doesnt look like stone
Not grat
Poor quality
Poor coverage
This does not have good coverage and is streaky
It did take two coats to get full coverage
Love
Good quality paint
Excellent paint excellent price
Good paint
Great Colour
Really true to colour and great coverage
The colour is absolutely stunning
No complaints from me
Excellent Product
the quality of the purchase is brilliant
Good coverage
Good coverage and easy to apply
Good coverage lovely sage colour easy to use
Good value for money
Good price
Worth the money
Return
0.8% Return rate 41% Fixable by listing
Not the colour I was expecting
Awful colour
was actually smoth light grey/green
This didn't spray
Spray that doesn't spray
this the spray on this product does not work
Its not actually paint
4/5 cos of the lid being partially opened and leaked paint
Paint leaked
Arrived with a leak
Arrived damaged and leaking
Like others this arrived with a leak which was a shame
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stone Paint questions
Answered from the same tracked data.








