Stone Paint
MaybeAn estimated 0.8% of orders come back. But shoppers spend an estimated $40K a year here, so Stone Paint is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 4952
- Market size
- £40K/yr128K searches / yr
- 90-day growth
- +57.2%search demand this quarter
- Competition
- 48%top-5 click share · 9 brands · 87 sellers
Flapen Score
Stone Paint against its category
The dotted line is the DIY & Tools average. Past it, Stone Paint is stronger. Inside it, weaker.
Market
The Stone Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stone Paint 128K times last year and spent an estimated £40K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +57.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- +57.2%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £40Ka year
- Peak month
- June15.4× the quietest month
- Top search term
- ronseal garden paint35K searches a year
02 · Price
A sale here is worth £10.72.
Listings sell for £10.72 on average, from £4.75 to £21.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.72 that is £1K to £3K a year per listing.
- Average price
- £10.72under the $15 to $100 sweet spot
- Price range
- £4.75–£21.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #234 within Painting Supplies, Tools & Wall Treatments. It carries 1,134 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 88%
- Out of stock, average day
- 5.7%
- Average rank
- #234in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,134per listing
- Listings tracked
- 34
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Stone Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rust-Oleum 400ml Stone Spray Paint Aerosol - Bleached Stone
- Price
- £8.36
- Rating
- 3.9/5
- Reviews
- 2,194
- Age
- 17y ago

Rust-Oleum 400ml Stone Spray Paint Aerosol - Pebble
- Price
- £8.14
- Rating
- 3.9/5
- Reviews
- 2,194
- Age
- 17y ago

Rust-Oleum 400ml Natural Effects Spray Paint Aerosol - Limestone
- Price
- £9.30
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 12y ago

Rust-Oleum 400ml Natural Effects Spray Paint Aerosol - Concrete
- Price
- £6.97
- Rating
- 4.2/5
- Reviews
- 699
- Age
- 8y ago

Real Feel Textured Quick Drying Paint Slate Grey 400ml Spray Aerosol
- Price
- £4.75
- Rating
- 3.9/5
- Reviews
- 439
- Age
- 6y ago
Trending
estimated 90-day click momentum
Ronseal RSLGPLT750 750 ml Garden Paint - Lemon Tree
- Price
- £7.99
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 11y ago

Ronseal RSLGPSG25L GPSG25L Garden Paint Sapling Green 2.5 Litre
- Price
- £21.00
- Rating
- 4.1/5
- Reviews
- 97
- Age
- 11y ago

Johnstones - Garden Colours - Spring Rosemary - Exterior Wood Paint - Fade Resistant - Suitable for Garden Furniture Outdoors - Fence Paint - Dry in 2 hours - 12m2 Coverage per Litre - 1L
- Price
- £9.48
- Rating
- 4.5/5
- Reviews
- 1,980
- Age
- 9y ago

Johnstones - Garden Colours - Gentle Willow - Exterior Wood Paint - Fade Resistant - Suitable for Garden Furniture Outdoors - Fence Paint - Dry in 2 hours - 12m2 Coverage per Litre - 2.5L
- Price
- £14.62
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 9y ago

RONSEAL RSLGPSL750 GPSL750 Garden Paint Slate 750ml 750 ml
- Price
- £8.14
- Rating
- 4.4/5
- Reviews
- 214
- Age
- 11y ago
Newest
by launch date
Johnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
- Price
- £19.21
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 2y ago

Maston Sand Stone Effect Spray Paint 400 ml Santa Fe Sand
- Price
- £9.77
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 4y ago

Real Feel Textured Quick Drying Paint Slate Grey 400ml Spray Aerosol
- Price
- £4.75
- Rating
- 3.9/5
- Reviews
- 439
- Age
- 6y ago

Paint Factory Real Feel Textured Quick Drying Spray Paint 400ml Coal Black
- Price
- £4.79
- Rating
- 4.2/5
- Reviews
- 211
- Age
- 6y ago

Rust-Oleum 400ml Natural Effects Spray Paint Aerosol - Concrete
- Price
- £6.97
- Rating
- 4.2/5
- Reviews
- 699
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
87
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 85%
Open market
5%
- Rust-Oleum47%
- Ronseal24%
- Johnstone's12%
- HLU6%
- PlastiKote4%
- Maston3%
- Open — no brand owns it (3 brands, 5%)
Demand
Stone Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 15.4×
Search terms
Top Stone Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ronseal garden paint35K/yr
- stone effect spray paint23K/yr
- stone paint15K/yr
- stone paint outdoor8K/yr
- johnstones garden colours7K/yr
- stone spray paint13K/yr
- textured spray paint9K/yr
- stone effect paint6K/yr
- stone spray paint textured4K/yr
- concrete spray paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Stone Paint
We read the reviews and the return reasons for every product selling here.
“Its not actually paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stone Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








