Stone Paint
Stone Paint shows low returns (0.8%), but a small market ($40K/yr) keeps it on the watch list.
Flapen Score
Is Stone Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Stone Paint is a £40K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 52/100.
Stone Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +57.2% over the last 90 days and 2.9% of searches end in a purchase.
£40K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 34 products
Top Stone Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rust-Oleum 400ml Stone Spray Paint Aerosol - Bleached Stone
- Price
- £8.36
- Rating
- 3.9/5
- Reviews
- 2,194
- Age
- 17y ago
Rust-Oleum 400ml Stone Spray Paint Aerosol - Pebble
- Price
- £8.14
- Rating
- 3.9/5
- Reviews
- 2,194
- Age
- 17y ago
Rust-Oleum 400ml Natural Effects Spray Paint Aerosol - Limestone
- Price
- £9.30
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 12y ago
Rust-Oleum 400ml Natural Effects Spray Paint Aerosol - Concrete
- Price
- £6.97
- Rating
- 4.2/5
- Reviews
- 699
- Age
- 8y ago
Real Feel Textured Quick Drying Paint Slate Grey 400ml Spray Aerosol
- Price
- £4.75
- Rating
- 3.9/5
- Reviews
- 439
- Age
- 6y ago
Trending
90-day click momentum
Ronseal RSLGPLT750 750 ml Garden Paint - Lemon Tree
- Price
- £7.99
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 11y ago
Ronseal RSLGPSG25L GPSG25L Garden Paint Sapling Green 2.5 Litre
- Price
- £21.00
- Rating
- 4.1/5
- Reviews
- 97
- Age
- 11y ago
Johnstones - Garden Colours - Spring Rosemary - Exterior Wood Paint - Fade Resistant - Suitable for Garden Furniture Outdoors - Fence Paint - Dry in 2 hours - 12m2 Coverage per Litre - 1L
- Price
- £9.48
- Rating
- 4.5/5
- Reviews
- 1,980
- Age
- 9y ago
Johnstones - Garden Colours - Gentle Willow - Exterior Wood Paint - Fade Resistant - Suitable for Garden Furniture Outdoors - Fence Paint - Dry in 2 hours - 12m2 Coverage per Litre - 2.5L
- Price
- £14.62
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 9y ago
RONSEAL RSLGPSL750 GPSL750 Garden Paint Slate 750ml 750 ml
- Price
- £8.14
- Rating
- 4.4/5
- Reviews
- 214
- Age
- 11y ago
Newest
by launch date
Johnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
- Price
- £19.21
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 2y ago
Maston Sand Stone Effect Spray Paint 400 ml Santa Fe Sand
- Price
- £9.77
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 4y ago
Real Feel Textured Quick Drying Paint Slate Grey 400ml Spray Aerosol
- Price
- £4.75
- Rating
- 3.9/5
- Reviews
- 439
- Age
- 6y ago
Paint Factory Real Feel Textured Quick Drying Spray Paint 400ml Coal Black
- Price
- £4.79
- Rating
- 4.2/5
- Reviews
- 211
- Age
- 6y ago
Rust-Oleum 400ml Natural Effects Spray Paint Aerosol - Concrete
- Price
- £6.97
- Rating
- 4.2/5
- Reviews
- 699
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
87
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
48%
Top 20: 85%
Open market
5%
- Rust-Oleum47%
- Ronseal24%
- Johnstone's12%
- HLU6%
- PlastiKote4%
- Maston3%
- Open — no brand owns it (3 brands, 5%)
Stone Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul · busiest ÷ quietest = 15.4×
Top Stone Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ronseal garden paint35K/yr
- stone effect spray paint23K/yr
- stone paint15K/yr
- stone paint outdoor8K/yr
- johnstones garden colours7K/yr
- stone spray paint13K/yr
- textured spray paint9K/yr
- stone effect paint6K/yr
- stone spray paint textured4K/yr
- concrete spray paint3K/yr
What reviews say buyers love and hate about Stone Paint
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Good quality paint”
“Great Colour”
“No complaints from me”
“Good coverage”
“Good value for money”
What buyers complain about
75% of reviews“Its not actually paint”
“This didn't spray”
“Not the colour I was expecting”
“Poor quality and doesnt look like stone”
“Poor coverage”
Stone Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Stone Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
