Stone Drying Mat Kitchen
MaybeThe average product has only 210 reviews. But demand is soft, at -19.1% this quarter, so Stone Drying Mat Kitchen is a Maybe.
- Flapen Score
- 51 / 100Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 4951
- Market size
- £78K/yr272K searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 40%top-5 click share · 35 brands · 42 sellers
Flapen Score
Stone Drying Mat Kitchen against its category
The dotted line is the DIY & Tools average. Past it, Stone Drying Mat Kitchen is stronger. Inside it, weaker.
Market
The Stone Drying Mat Kitchen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stone Drying Mat Kitchen 272K times last year and spent an estimated £78K. The top 5 brands take 47% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 272K
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £78Ka year
- Peak month
- January3.1× the quietest month
- Top search term
- stone drying mat kitchen149K searches a year
02 · Price
A sale here is worth £15.56.
Listings sell for £15.56 on average, from £6.96 to £25.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.56 that is £0 to £2K a year per listing.
- Average price
- £15.56inside the $15 to $100 sweet spot
- Price range
- £6.96–£25.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #141 within Kitchen & Bath Fixtures. It carries 210 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 10.1%
- Average rank
- #141in Kitchen & Bath Fixtures
- Average rating
- 4.12 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 210per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 2 of last year's 23 launches as successful.
23 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 17 months
Products
Top Stone Drying Mat Kitchen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Meowoo Stone Drying Mat for Kitchen Counter 30x40cm Foldable Diatomaceous Earth Mat for Bath & Kitchen Super Absorbent Quick-Dry Non-Slip Fits Any Countertop Ivory White
- Price
- £13.88
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 10mo ago
DK177 60x40 cm Large Stone Drying Mat for Kitchen Counter Foldable Space Saving Quick Dry Stone Mat Kitchen Absorbent Diatomaceous Stone Bath Mat for Kitchen Dishes Earth (Dark Gray)
- Price
- £16.14
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 6mo ago
Stone Drying Mat Kitchen 40 x 30 cm (Dark Grey Rectangle)
- Price
- £17.72
- Rating
- 4.3/5
- Reviews
- 228
- Age
- 7mo ago
BDYLYS Stone Drying Mat for Kitchen | Ultra-Absorbent Diatomite Sink Mat | Premium Stone Splash Guard for Kitchen & Bathroom Faucets | Quick-Dry Countertop Protector (white 40 * 10cm)
- Price
- £8.27
- Rating
- 3.7/5
- Reviews
- 46
- Age
- 1y ago
DAWNTREES Stone Dish Drying Mat 40x30 cm Foldable Diatomite Drying Mat for Kitchen Countertop Fast Absorbing Pad for Dishes Bottles & Cups Natural Material Easy Care
- Price
- £13.12
- Rating
- 3.3/5
- Reviews
- 42
- Age
- 1y ago
Trending
90-day click momentumStone Drying Mat Kitchen 40 x 30 cm (Dark Grey Rectangle)
- Price
- £17.72
- Rating
- 4.3/5
- Reviews
- 228
- Age
- 7mo ago
Beslands Stone Dish Drying Mat for Kitchen Counter 60*39cm Large Quick Dry Stone Mat with EVA Bottom Foldable Diatomaceous Earth Absorbent Pad for Bottles Dishes Cups
- Price
- £16.95
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 5mo ago
Meowoo Stone Drying Mat for Kitchen Counter 30x40cm Foldable Diatomaceous Earth Mat for Bath & Kitchen Super Absorbent Quick-Dry Non-Slip Fits Any Countertop Ivory White
- Price
- £13.88
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 10mo ago
Kteeurqer Stone Drying Mat Kitchen with Soap Holder Wavy Pattern 40 x 30 cm
- Price
- £18.99
- Rating
- 4.1/5
- Reviews
- 144
- Age
- 5mo ago
Large Stone Dish Drying Mats for Kitchen Counter 24(L)×16(W) Marble-Pattern Dish Drying Mat with 8x 4 Coasters Eco-Friendly Diatomite Dish Drying Mat - Fits All Countertops
- Price
- £22.60
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 7mo ago
Newest
by launch dateKteeurqer Stone Drying Mat Kitchen with Soap Holder Wavy Pattern 40 x 30 cm
- Price
- £18.99
- Rating
- 4.1/5
- Reviews
- 144
- Age
- 5mo ago
Beslands Stone Dish Drying Mat for Kitchen Counter 60*39cm Large Quick Dry Stone Mat with EVA Bottom Foldable Diatomaceous Earth Absorbent Pad for Bottles Dishes Cups
- Price
- £16.95
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 5mo ago
DK177 60x40 cm Large Stone Drying Mat for Kitchen Counter Foldable Space Saving Quick Dry Stone Mat Kitchen Absorbent Diatomaceous Stone Bath Mat for Kitchen Dishes Earth (Dark Gray)
- Price
- £16.14
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 6mo ago
NAYAHOSE 2026 New Stone Drying Mat for Kitchen Counter Super Absorbent 15.7x19.7in Quick Dry Stone Drying Mat Kitchen Draining Sink Mats Diatom Drying Mats for Bathroom Stone Tray
- Price
- £19.96
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 6mo ago
Large Stone Dish Drying Mats for Kitchen Counter 24(L)×16(W) Marble-Pattern Dish Drying Mat with 8x 4 Coasters Eco-Friendly Diatomite Dish Drying Mat - Fits All Countertops
- Price
- £22.60
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
35 rising
Sellers
42
Top-5 brand share
47%
Top 20: 88%
Top-5 click share
40%
Top 20: 77%
Open market
44%
- Kteeurqer12%
- Meowoo9%
- BDYLYS9%
- DK1779%
- DAWNTREES9%
- HYEPNED8%
Demand
Stone Drying Mat Kitchen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 3.1×
Search terms
Top Stone Drying Mat Kitchen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stone drying mat kitchen149K/yr
- stone drying mat41K/yr
- stone dish drying mat17K/yr
- drying stone for kitchen counter10K/yr
- stone dish drying mat kitchen4K/yr
- stone drying mat kitchen sink7K/yr
- drying stone7K/yr
- stone mat kitchen6K/yr
- quick dry stone mat kitchen15K/yr
- soapstone drying mat3K/yr
Reviews and returns
What reviews say buyers love and hate about Stone Drying Mat Kitchen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Hard to clean
Difficult to clean
Looks dirty, impossible to keep it clean
Not fit for stated purpose
is so small
It's also quite a bit bigger than any of the others we've had
Disappointing performance
Needs improvement
Poor quality
both types get very wet
the water started to build up
makes the surface below wet
Awful chemical smell
doesn't hold a smell of any sort
it has a strong smell
Love
Excellent product
The stone feels of reasonable quality
Excellent quality mat
It stays clean
helping to keep the area clean and tidy
easy to clean
It looks really sleek
elegant design
Lovely design
It's the perfect size for daily use
Decent size
The size is generous
Handy
Very handy, I really like it
This is a very effective
Return
4.1% Return rate 78% Fixable by listing
Not fit for stated purpose
is so small
It's also quite a bit bigger than any of the others we've had
I don't think it's the best color option for a high-use area like a kitchen sink
Wouldn't get white
Wouldn't recommend a white one
Disappointing performance
Needs improvement
Poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stone Drying Mat Kitchen questions
Answered from the same tracked data.