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Stixall

Fail

The top 5 brands take 100% of clicks, so Stixall is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£356K/yr238K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
85%top-5 click share · 4 brands · 87 sellers

Flapen Score

Stixall against its category

The dotted line is the DIY & Tools average. Past it, Stixall is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stixall market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stixall 238K times last year and spent an estimated £356K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

16.0% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £356K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
16.0%
Market size, estimated
£356Ka year
Peak month
October2.0× the quietest month
Top search term
sticks like sht adhesive80K searches a year

02 · Price

A sale here is worth £9.36.

Listings sell for £9.36 on average, from £3.98 to £39.23. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £9.36 that is £47K to £56K a year per listing.

Average price
£9.36under the $15 to $100 sweet spot
Price range
£3.98–£39.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£47K–£56K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Adhesives & Sealers. It carries 2,378 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#31in Adhesives & Sealers
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,378per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Stixall products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£53K£107K£160K£213K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • EVO-STIK64%
  • Sika30%
  • GORILLA3%
  • Everbuild3%

Demand

Stixall search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Stixall search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sticks like sht adhesive80K/yr
  • stixall37K/yr
  • sticks like sht adhesive clear14K/yr
  • silicone adhesive13K/yr
  • stick like sht adhesive13K/yr
  • sticks like shit14K/yr
  • adhesives & sealers13K/yr
  • stixall white9K/yr
  • sika stixall4K/yr
  • sticks like5K/yr

Reviews and returns

What reviews say buyers love and hate about Stixall

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness34%−0.12

Poor adhesive

Does not stick

Not very sticky

Functionality-Overall8%−0.06

doesnt do what it says it would

Didn't work for me

Not up to the task

Durability6%−0.04

Doesnt last at all

Broke my gun trying to use it

it blew the tube

Quality-Overall5%+1.03

Cheap stuff

absolutely rubbish

I am very disappointed with the quality of this product

Grip4%

Didn't grab well

requires patience with gripping when used

Not instant grab

Love

Adhesion/Stickiness30%−0.12

Strong adhesive

It sticks well

Brilliant adhesive

Quality-Overall14%+1.03

great gear, and cheap to

But a good overall sealant

Excellent Product

Advertised Vs Actual Product11%+0.96

Works as advertised great stuff

Works as intended

As described

Value For Money7%+0.28

Affordable

Good value for money

Good price

Strength6%+0.55

Super strong

Firm hold

Good strong mastic

Return

0.5% Return rate 38% Fixable by listing

Color26%▂▆█▅▇▇
Adhesion/Stickiness26%█▄▆▆▅▅

Poor adhesive

Does not stick

Not very sticky

Functionality-Overall11%▆█▇▆▆▅

doesnt do what it says it would

Didn't work for me

Not up to the task

Defective Material/Parts5%▇▄▃▇▄█
Leak-Proof4%▃█▂▂▁▆

FAQ

Common Stixall questions

Answered from the same tracked data.