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Stilts

Fail

Prices span $7.43–$352.85, mostly outside the sweet spot, so Stilts is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£146K/yr69K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
52%top-5 click share · 11 brands · 26 sellers

Flapen Score

Stilts against its category

The dotted line is the DIY & Tools average. Past it, Stilts is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stilts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stilts 69K times last year and spent an estimated £146K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
2.5%
Market size, estimated
£146Ka year
Peak month
December2.4× the quietest month
Top search term
stilts33K searches a year

02 · Price

A sale here is worth £83.38.

Listings sell for £83.38 on average, from £7.43 to £352.85. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £83.38 that is £0 to £8K a year per listing.

Average price
£83.38inside the $15 to $100 sweet spot
Price range
£7.43–£352.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #350 within Hand Tools. It carries 131 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
92%
Out of stock, average day
11.5%
Average rank
#350in Hand Tools
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
131per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Stilts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

26

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

10%

  • Installoo43%
  • SwitZer18%
  • Indy11%
  • iElyiEsy7%
  • Toyvian5%
  • TOYANDONA5%
  • Open — no brand owns it (5 brands, 10%)

Demand

Stilts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Stilts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stilts33K/yr
  • plastering stilts12K/yr
  • stilts for kids11K/yr
  • stilts for adults7K/yr
  • kids stilts4K/yr
  • stilts for children3K/yr

Reviews and returns

What reviews say buyers love and hate about Stilts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength50%−0.11

sadly they were not robust

Unfortunately these stilts are not robust

Durability50%−0.12

We expected them to last longer like the junior red indi stilts

Love

Quality-Overall38%+1.51

Good quality

Very good quality

Good quality and price

Ease Of Use13%+0.94

get job done quicker

Comfort-Overall13%−0.26

Very comfortable

Value For Money9%+0.63

Good price

I consider that the current price for three sets is extremely reasonable given the quality of the finish

Advertised Vs Actual Product6%+0.44

Excellent just what I ordered

Return

1.2% Return rate 48% Fixable by listing

Size-Overall43%▅█▂▂▄▄
Weight Heavy12%█▁▁▅▅▇
Ease Of Use7%▁▁█▇▁▁
Quality-Overall6%▁▁▆█▁▁
Functionality-Overall5%▁▁▁▁▁█

FAQ

Common Stilts questions

Answered from the same tracked data.