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Sticky Back Plastic

Maybe

Returns run at only 1.5% of orders. But demand is soft, at -24.9% this quarter, so Sticky Back Plastic is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£313K/yr1.2M searches / yr
90-day growth
-24.9%search demand this quarter
Competition
37%top-5 click share · 18 brands · 30 sellers

Flapen Score

Sticky Back Plastic against its category

The dotted line is the DIY & Tools average. Past it, Sticky Back Plastic is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sticky Back Plastic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sticky Back Plastic 1.2M times last year and spent an estimated £313K. The top 5 brands take 71% of clicks. Demand peaks in Feb–Mar–Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £313K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
2.9%
Market size, estimated
£313Ka year
Peak month
February2.9× the quietest month
Top search term
sticky back plastic280K searches a year

02 · Price

A sale here is worth £8.65.

Listings sell for £8.65 on average, from £2.96 to £30.51. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £8.65 that is £4K to £6K a year per listing.

Average price
£8.65under the $15 to $100 sweet spot
Price range
£2.96–£30.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #93 within Painting Supplies, Tools & Wall Treatments. It carries 2,599 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
89%
Out of stock, average day
2.6%
Average rank
#93in Painting Supplies, Tools & Wall Treatments
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,599per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sticky Back Plastic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£13K£25K£38K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

30

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

37%

Top 20: 77%

Open market

24%

  • Abyssaly25%
  • Hode18%
  • G4GADGET13%
  • VINYL WAREHOUSE.CO.UK10%
  • vgoltd6%
  • Fablon5%

Demand

Sticky Back Plastic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Sep · busiest ÷ quietest = 2.9×

Search terms

Top Sticky Back Plastic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sticky back plastic280K/yr
  • fablon sticky back plastic83K/yr
  • worktop vinyl covering93K/yr
  • kitchen worktop vinyl wrap79K/yr
  • vinyl wrap for kitchen cupboards77K/yr
  • sticky back plastic roll80K/yr
  • wood effect vinyl self adhesive63K/yr
  • dc fix self adhesive vinyl83K/yr
  • dc fix51K/yr
  • vinyl wrap for kitchen worktop47K/yr

Reviews and returns

What reviews say buyers love and hate about Sticky Back Plastic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness24%−0.39

Poor adhesive

Weak glue

Did not stick

Quality-Overall9%+0.17

its not as good as it used to be

Bad quality

Absolutely garbage

Thickness7%−0.09

Very thin covering

Far too thick

Thin material

Color4%+0.19

Not as dark as it looks

Not the same color

Not white

Ease Of Use4%+1.82

Not easy to use

tricky to use

difficult to apply

Love

Quality-Overall17%+0.17

overall Im really happy with how it turned out

Good quality

Quality- I think the quality on this wrap is good

Ease Of Use15%+1.82

Easy to use

Easy to handle

Easy to apply

Adhesion/Stickiness11%−0.39

Strong adhesive

It sticks well

Adhesion is great

Value For Money10%+1.07

Good value for money

Best price

Excellent value for money

Color5%+0.19

lovely colour

good colourway

Great colour looks stunning

Return

1.5% Return rate 84% Fixable by listing

Color39%███▇▇█

Not as dark as it looks

Not the same color

Not white

Size-Overall35%▇█▇▇▇▇

Large

It was to small

However this roll is smaller than others

Adhesion/Stickiness5%█▄▄▄▄▇

Poor adhesive

Weak glue

Did not stick

Advertised Vs Actual Product4%▄▅▄█▃▂
Quality-Overall4%▃▃▆█▆▄

its not as good as it used to be

Bad quality

Absolutely garbage

FAQ

Common Sticky Back Plastic questions

Answered from the same tracked data.