Sticks
FailPrices span $1.00–$8.60, mostly outside the sweet spot, so Sticks is a Fail.
- Flapen Score
- 43 / 100Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 4943
- Market size
- £71K/yr200K searches / yr
- 90-day growth
- -18.2%search demand this quarter
- Competition
- 58%top-5 click share · 17 brands · 45 sellers
Flapen Score
Sticks against its category
The dotted line is the DIY & Tools average. Past it, Sticks is stronger. Inside it, weaker.
Market
The Sticks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sticks 200K times last year and spent an estimated £71K. The top 5 brands take 71% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
8.4% of searches ended in a purchase last week.
Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 200K
- Growth, 90 days vs prior 90
- -18.2%
- Conversion, latest week
- 8.4%
- Market size, estimated
- £71Ka year
- Top search term
- sticks49K searches a year
02 · Price
A sale here is worth £4.28.
Listings sell for £4.28 on average, from £1.00 to £8.60. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £4.28 that is £2K to £3K a year per listing.
- Average price
- £4.28under the $15 to $100 sweet spot
- Price range
- £1.00–£8.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #45 within Nails, Screws & Fasteners. It carries 572 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 8.8%
- Average rank
- #45in Nails, Screws & Fasteners
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 572per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Sticks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
150 Bamboo Skewers 30cm in Length Wooden Skewers Sticks for BBQ Cocktail Shish Kabobs Chocolate FountainParty Essentials
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 1,050
- Age
- 7y ago

1ABOVE 150 Pieces Natural Wooden Skewers for BBQAppetizer Cocktail Kabob Fruit and Chocolate Fountain SIZE-250 MM(10INCH) (1)
- Price
- £2.77
- Rating
- 4.5/5
- Reviews
- 1,260
- Age
- 5y ago

Wooden Dowels 5mm x 20cm Dowel Rods Wooden Sticks for Craft 30 Pack
- Price
- £3.98
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago

G4GADGET 100-Pack Wooden Waxing Spatulas 6 Inches Disposable Wax Sticks for Body Hair Removal Salon-Grade Applicators Ideal for Warm & Hot Wax
- Price
- £3.39
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 8y ago

Wooden Sticks for Crafting 100 Pcs Wooden Dowel Rods Round Wood Dowling Rods Hardwood Sticks for Crafts DIY 300mm x 3mm
- Price
- £4.25
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 1y ago
Trending
90-day click momentum
30 Pack Wooden Dowels 5mm x 20cm Smooth Wooden Sticks for Craft Versatile Dowel Rods for DIY Crafts & School Projects
- Price
- £3.72
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

100Pcs Premium Wooden Dowel Rods 3mm x 300mm Unfinished Craft Sticks for DIY Model Making Cake Tier Support Home Decor & Handcraft Projects
- Price
- £4.27
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 6mo ago

G4GADGET 100-Pack Wooden Waxing Spatulas 6 Inches Disposable Wax Sticks for Body Hair Removal Salon-Grade Applicators Ideal for Warm & Hot Wax
- Price
- £3.39
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 8y ago

100 Pcs Natural Wooden Sticks for Crafts - 25cm*5mm Hardwood Craft Dowels Pre-Cut Wood Dowels Rods for DIY Projects Cake Decorating Cake Dowels Wooden Support Rods
- Price
- £4.16
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 12mo ago

Wooden Dowels 5mm x 20cm Dowel Rods Wooden Sticks for Craft 30 Pack
- Price
- £3.98
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago
Newest
by launch date
30 Pack Wooden Dowels 5mm x 20cm Smooth Wooden Sticks for Craft Versatile Dowel Rods for DIY Crafts & School Projects
- Price
- £3.72
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

100Pcs Premium Wooden Dowel Rods 3mm x 300mm Unfinished Craft Sticks for DIY Model Making Cake Tier Support Home Decor & Handcraft Projects
- Price
- £4.27
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 6mo ago

100 Pcs Natural Wooden Sticks for Crafts - 25cm*5mm Hardwood Craft Dowels Pre-Cut Wood Dowels Rods for DIY Projects Cake Decorating Cake Dowels Wooden Support Rods
- Price
- £4.16
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 12mo ago

100pcs 300mm x 3mm Wooden Dowels - Craft Sticks for Model Making Home Decor and DIY Projects
- Price
- £5.15
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 12mo ago

Wooden Dowels 5mm x 20cm Dowel Rods Wooden Sticks for Craft 30 Pack
- Price
- £3.98
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
45
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
24%
- G4GADGET30%
- 1ABOVE15%
- Kids B Crafty13%
- YYTOL7%
- Penbin6%
- SZCXDKJ5%
Demand
Sticks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 8 of 12 months tracked
Search terms
Top Sticks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sticks49K/yr
- wooden sticks48K/yr
- craft sticks21K/yr
- wooden sticks for craft23K/yr
- wood sticks12K/yr
- wooden stick11K/yr
- sticks for crafting9K/yr
- wooden craft sticks6K/yr
- wood stick5K/yr
- long sticks3K/yr
Reviews and returns
What reviews say buyers love and hate about Sticks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
theyre a few millimetres longer than the advertised 30cm length
Ridiculously small
A bit small for wood-work dowelling as they diameter is limiting
I wanted to test how strong they were by breaking one
not strong
Ok. A bit flimsy
Very thin sticks
These are in fact 3mm thick. a fact which is clearly listed in the product title so Ive really no excuse
good skewers just a little thin
little more expensive than shops
Costs a bit more than shops
A bit pricey
Low quality
Poor Quality
Terrible quality
Love
Good quality
theyre well made
Nice quality sticks
Good value
Excellent value
Excellent value for money
Item as shown
Does the job perfectly
As described
Theyre also sturdy enough to be used as light structural supports, so I can easily see them working well for cake tier support, home décor builds, or hobby frameworks
Sturdy and well made
Sturdy lil sticks
Consistent Size
These bamboo sticks are pretty consistant in the size
Good size
Return
0.4% Return rate 66% Fixable by listing
theyre a few millimetres longer than the advertised 30cm length
Ridiculously small
A bit small for wood-work dowelling as they diameter is limiting
I wanted to test how strong they were by breaking one
not strong
Ok. A bit flimsy
Very thin sticks
These are in fact 3mm thick. a fact which is clearly listed in the product title so Ive really no excuse
good skewers just a little thin
Low quality
Poor Quality
Terrible quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sticks questions
Answered from the same tracked data.








