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Sticks

Fail

Prices span $1.00–$8.60, mostly outside the sweet spot, so Sticks is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£71K/yr200K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
58%top-5 click share · 17 brands · 45 sellers

Flapen Score

Sticks against its category

The dotted line is the DIY & Tools average. Past it, Sticks is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sticks 200K times last year and spent an estimated £71K. The top 5 brands take 71% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
8.4%
Market size, estimated
£71Ka year
Top search term
sticks49K searches a year

02 · Price

A sale here is worth £4.28.

Listings sell for £4.28 on average, from £1.00 to £8.60. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £4.28 that is £2K to £3K a year per listing.

Average price
£4.28under the $15 to $100 sweet spot
Price range
£1.00–£8.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #45 within Nails, Screws & Fasteners. It carries 572 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#45in Nails, Screws & Fasteners
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
572per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

45

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

24%

  • G4GADGET30%
  • 1ABOVE15%
  • Kids B Crafty13%
  • YYTOL7%
  • Penbin6%
  • SZCXDKJ5%

Demand

Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 8 of 12 months tracked

Search terms

Top Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sticks49K/yr
  • wooden sticks48K/yr
  • craft sticks21K/yr
  • wooden sticks for craft23K/yr
  • wood sticks12K/yr
  • wooden stick11K/yr
  • sticks for crafting9K/yr
  • wooden craft sticks6K/yr
  • wood stick5K/yr
  • long sticks3K/yr

Reviews and returns

What reviews say buyers love and hate about Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.12

theyre a few millimetres longer than the advertised 30cm length

Ridiculously small

A bit small for wood-work dowelling as they diameter is limiting

Strength14%−0.19

I wanted to test how strong they were by breaking one

not strong

Ok. A bit flimsy

Thickness11%

Very thin sticks

These are in fact 3mm thick. a fact which is clearly listed in the product title so Ive really no excuse

good skewers just a little thin

Value For Money10%+0.28

little more expensive than shops

Costs a bit more than shops

A bit pricey

Quality-Overall4%+0.26

Low quality

Poor Quality

Terrible quality

Love

Quality-Overall18%+0.26

Good quality

theyre well made

Nice quality sticks

Value For Money16%+0.28

Good value

Excellent value

Excellent value for money

Advertised Vs Actual Product13%+1.33

Item as shown

Does the job perfectly

As described

Strength7%−0.19

Theyre also sturdy enough to be used as light structural supports, so I can easily see them working well for cake tier support, home décor builds, or hobby frameworks

Sturdy and well made

Sturdy lil sticks

Size-Overall6%−0.12

Consistent Size

These bamboo sticks are pretty consistant in the size

Good size

Return

0.4% Return rate 66% Fixable by listing

Size-Overall63%▇▅███▆

theyre a few millimetres longer than the advertised 30cm length

Ridiculously small

A bit small for wood-work dowelling as they diameter is limiting

Thin13%▁▆▁▅▄█
Strength8%▇▅▄▂▃█

I wanted to test how strong they were by breaking one

not strong

Ok. A bit flimsy

Thickness3%▁▆█▇▃▁

Very thin sticks

These are in fact 3mm thick. a fact which is clearly listed in the product title so Ive really no excuse

good skewers just a little thin

Quality-Overall3%▆▁█▁▂▁

Low quality

Poor Quality

Terrible quality

FAQ

Common Sticks questions

Answered from the same tracked data.