sticks
Skip itPrices mostly outside the sweet spot ($1.00–$8.60) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Review moat
Good571.75avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£71K£71K/yr · 200K searches
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Avg price
Bad£4.28avg listing price — sweet spot $15–$100
Price range
Bad£1.00–£8.60cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sticks is a £71K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
sticks market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £54K–£64K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 8.8%
- Avg brand age
- 42 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
45
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
24%
- G4GADGET30%
- 1ABOVE15%
- Kids B Crafty13%
- YYTOL7%
- Penbin6%
- SZCXDKJ5%
Demand
Weekly Amazon search volume, last 33 weeks — -18.2% search growth over the last 90 days.Top sticks search terms
- sticks49K/yr
- wooden sticks48K/yr
- craft sticks21K/yr
- wooden sticks for craft23K/yr
- wood sticks12K/yr
- wooden stick11K/yr
- sticks for crafting9K/yr
- wooden craft sticks6K/yr
- wood stick5K/yr
- long sticks3K/yr
Top sticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
150 Bamboo Skewers 30cm in Length Wooden Skewers Sticks for BBQ Cocktail Shish Kabobs Chocolate FountainParty Essentials
G4GADGET£3.364.5★1,050 rev
1ABOVE 150 Pieces Natural Wooden Skewers for BBQAppetizer Cocktail Kabob Fruit and Chocolate Fountain SIZE-250 MM(10INCH) (1)
1ABOVE£2.774.5★1,260 rev
Wooden Dowels 5mm x 20cm Dowel Rods Wooden Sticks for Craft 30 Pack
Kids B Crafty£3.984.5★52 rev
G4GADGET 100-Pack Wooden Waxing Spatulas 6 Inches Disposable Wax Sticks for Body Hair Removal Salon-Grade Applicators Ideal for Warm & Hot Wax
G4GADGET£3.394.6★110 rev
Wooden Sticks for Crafting 100 Pcs Wooden Dowel Rods Round Wood Dowling Rods Hardwood Sticks for Crafts DIY 300mm x 3mm
YYTOL£4.254.4★75 rev
Newest
by launch date
30 Pack Wooden Dowels 5mm x 20cm Smooth Wooden Sticks for Craft Versatile Dowel Rods for DIY Crafts & School Projects
AXHOME£3.723 rev
100Pcs Premium Wooden Dowel Rods 3mm x 300mm Unfinished Craft Sticks for DIY Model Making Cake Tier Support Home Decor & Handcraft Projects
Admygo£4.2743 rev
100 Pcs Natural Wooden Sticks for Crafts - 25cm*5mm Hardwood Craft Dowels Pre-Cut Wood Dowels Rods for DIY Projects Cake Decorating Cake Dowels Wooden Support Rods
Penbin£4.1623 rev
100pcs 300mm x 3mm Wooden Dowels - Craft Sticks for Model Making Home Decor and DIY Projects
HengChen£5.158 rev
Wooden Dowels 5mm x 20cm Dowel Rods Wooden Sticks for Craft 30 Pack
Kids B Crafty£3.9852 rev
Trending
90-day click momentum30 Pack Wooden Dowels 5mm x 20cm Smooth Wooden Sticks for Craft Versatile Dowel Rods for DIY Crafts & School Projects
AXHOME£3.725.0★
100Pcs Premium Wooden Dowel Rods 3mm x 300mm Unfinished Craft Sticks for DIY Model Making Cake Tier Support Home Decor & Handcraft Projects
Admygo£4.274.8★
G4GADGET 100-Pack Wooden Waxing Spatulas 6 Inches Disposable Wax Sticks for Body Hair Removal Salon-Grade Applicators Ideal for Warm & Hot Wax
G4GADGET£3.394.6★
100 Pcs Natural Wooden Sticks for Crafts - 25cm*5mm Hardwood Craft Dowels Pre-Cut Wood Dowels Rods for DIY Projects Cake Decorating Cake Dowels Wooden Support Rods
Penbin£4.164.7★
Wooden Dowels 5mm x 20cm Dowel Rods Wooden Sticks for Craft 30 Pack
Kids B Crafty£3.984.5★
What buyers say about sticks
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good value”
“Item as shown”
“Theyre also sturdy enough to be used as light structural supports, so I can easily see them working well for cake tier support, home décor builds, or hobby frameworks”
“Consistent Size”
“Easy to use”
“Durable”
“soft to work with”
“as it gives full control over the final look”
“All in all a very generous set of craft materials”
What buyers complain about
“theyre a few millimetres longer than the advertised 30cm length”
“I wanted to test how strong they were by breaking one”
“Very thin sticks”
“little more expensive than shops”
“Low quality”
“Product deceptive”
“Some are broken or unfinished”
“Spit and break easily”
“they kept splintering while cutting them”
“Suitable only for indoor use unless sealed with an outdoor sealer”
Top return reasons
Common questions
- Is sticks profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the sticks niche?
- 17 brands and 45 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in sticks?
- Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 0.4%.
- What does it cost to enter the sticks niche?
- Listings span £1.00–£8.60; the average listing price is £4.28 (sweet spot $15–$100). The average incumbent carries 572 reviews — the moat a new listing must climb.