Step Stool

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £740K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

4.5%

Market size, estimated

£740Ka year

Peak month

April1.4× the quietest month

Top search term

step stool338K searches a year

Listings sell for £10.95 on average, from £5.70 to £20.38. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £10.95 that is £16K to £22K a year per listing.

Average price

£10.95under the $15 to $100 sweet spot

Price range

£5.70–£20.38

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

£16K–£22K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #15 within Building Supplies. It carries 8,708 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

86%

Out of stock, average day

2.3%

Average rank

#15in Building Supplies

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,708per listing

Listings tracked

36

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months