Step Ladder

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.6M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

2.8%

Market size, estimated

£2.6Ma year

Peak month

November1.3× the quietest month

Top search term

step ladder736K searches a year

Listings sell for £43.86 on average, from £15.85 to £176.54. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £43.86 that is £55K to £66K a year per listing.

Average price

£43.86inside the $15 to $100 sweet spot

Price range

£15.85–£176.54

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

£55K–£66K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #12 within Building Supplies. It carries 2,967 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

33%

Out of stock, average day

7.7%

Average rank

#12in Building Supplies

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,967per listing

Listings tracked

40

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months