Skip to content

Step Drill Bit

Fail

Demand is soft, at -4.9% this quarter, so Step Drill Bit is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£180K/yr151K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
68%top-5 click share · 12 brands · 19 sellers

Flapen Score

Step Drill Bit against its category

The dotted line is the DIY & Tools average. Past it, Step Drill Bit is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Step Drill Bit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Step Drill Bit 151K times last year and spent an estimated £180K. The top 5 brands take 89% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
11.1%
Market size, estimated
£180Ka year
Peak month
February1.4× the quietest month
Top search term
step drill bit49K searches a year

02 · Price

A sale here is worth £10.68.

Listings sell for £10.68 on average, from £4.34 to £19.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £10.68 that is £8K to £11K a year per listing.

Average price
£10.68under the $15 to $100 sweet spot
Price range
£4.34–£19.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #66 within Power Tool Accessories. It carries 896 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#66in Power Tool Accessories
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
896per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Step Drill Bit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£54K£72K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

19

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 99%

Open market

9%

  • YOKOCUT47%
  • ss shovan33%
  • flintronic4%
  • Uskerb2%
  • Stormshopping2%
  • ⛬ DURI2%
  • Open — no brand owns it (6 brands, 9%)

Demand

Step Drill Bit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Step Drill Bit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • step drill bit49K/yr
  • step drill24K/yr
  • cone cutter24K/yr
  • step drill bit for metal15K/yr
  • cone drill bit12K/yr
  • stepped drill bit8K/yr
  • step drill bit set4K/yr
  • step bit3K/yr
  • step bits3K/yr
  • cone drill bit for metal3K/yr

Reviews and returns

What reviews say buyers love and hate about Step Drill Bit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall38%−0.07

The ones I got are clearly due to terrible quality control issue

Bad quality

The quality of this is very cheap I don't buy again

Durability13%−0.13

Broke first time I used them

Items broke on first use

Tip broke after a few uses

Functionality-Overall12%−0.23

Did not work for me

Not up to the job

It did about 20 holes before becoming ineffective

Size-Overall5%−0.02

Will not fit the normal household drill chuck

Smaller than I anticipated

I'll be honest I thought these were a bit bigger - that's on me though because they are labelled correctly

Value For Money4%+0.84

Not cheap at £26.99. at the time of review

Waste of money

Love

Quality-Overall31%−0.07

Good Quality

Build quality and ease of use

well made overall

Value For Money18%+0.84

Very good value for money

Good for price

Great kit for the price

Advertised Vs Actual Product9%+1.30

works like it should

Works as it should

as described

Ease Of Use9%+0.26

Easy to use

Easy to buy

Makes an easy job out of it

Efficiency6%+0.85

they certainly perform very well

Works brilliantly

it worked brilliantly

Return

0.6% Return rate 54% Fixable by listing

Size-Overall48%██▆██▇

Will not fit the normal household drill chuck

Smaller than I anticipated

I'll be honest I thought these were a bit bigger - that's on me though because they are labelled correctly

Quality-Overall11%█▁▇▆▇▆

The ones I got are clearly due to terrible quality control issue

Bad quality

The quality of this is very cheap I don't buy again

Durability8%▄▃▇▇▅█

Broke first time I used them

Items broke on first use

Tip broke after a few uses

Defective Material/Parts7%▁█▄▆▃▅
Functionality-Overall6%█▇▆▆▅▄

Did not work for me

Not up to the job

It did about 20 holes before becoming ineffective

FAQ

Common Step Drill Bit questions

Answered from the same tracked data.