Is step drill bit profitable to sell on Amazon United Kingdom?

The niche generates £180K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (49/100).

How competitive is the step drill bit niche?

12 brands and 19 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in step drill bit?

Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 0.6%.

When does demand for step drill bit peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the step drill bit niche?

Listings span £4.34–£19.75; the average listing price is £10.68 (sweet spot $15–$100). The average incumbent carries 896 reviews — the moat a new listing must climb.

step drill bit

Skip it

Soft demand (-4.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good895.62

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.68

avg listing price — sweet spot $15–$100

Market size

Okay£180K

£180K/yr · 151K searches

Price range

Okay£4.34–£19.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, step drill bit is a £180K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 49/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

step drill bit market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £160K–£214K; units × avg price
Conversion rate: 11.1%
Avg BSR: #66
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 4.9%
Avg brand age: 47 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 99%

Open market

YOKOCUT47%
ss shovan33%
flintronic4%
Uskerb2%
Stormshopping2%
⛬ DURI2%
Open — no brand owns it (6 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top step drill bit search terms

step drill bit49K/yr -5.1%8.1% conv.
step drill24K/yr +5.2%6.7% conv.
cone cutter24K/yr -9.1%9.7% conv.
step drill bit for metal15K/yr +2.8%8.1% conv.
cone drill bit12K/yr +0.5%7.6% conv.
stepped drill bit8K/yr -7.0%9.2% conv.
step drill bit set4K/yr -10.8%6.2% conv.
step bit3K/yr -10.4%6.4% conv.
step bits3K/yr -21.6%5.1% conv.
cone drill bit for metal3K/yr -18.7%12.0% conv.

All search terms

Top step drill bit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Step Drill Bit HSS Titanium Step Drill Bit For Metal Multiple Hole Drilling Cone Drill Bit Stepped Up Bits For DIY Lovers (5-35MM Step Bit)

YOKOCUT£7.224.5★1,150 rev

3PCS HSS Step Bits High Speed Steel Step Drill Bits Set - (4-12mm 4-20mm and 4-32 mm) Cone Drill Bits Hole Cutter for Wood Stainless Steel Sheet Metal by SS SHOVAN

ss shovan£9.584.4★5,981 rev

Step Drill Bit HSS Titanium Step Drill Bit For Metal Multiple Hole Drilling Cone Drill Bit Stepped Up Bits For DIY Lovers (4-22MM Step Bit)

YOKOCUT£4.344.5★290 rev

3PCS HSS Spiral Step Drill Bit Sets SS SHOVAN 4-Flute Metal Drill Bits 1/4 Hex Shank Metric 4-32mm Cone Cutter Hole Cutter for Sheet Metal Plastic Steel Plate

ss shovan£11.274.4★5,981 rev

3PCS Premium HSS & M35 Cobalt Spiral Step Drill Bit Sets (1/4-7/8) TiAlN Coated for Superior Durability Cone Drill Bit for Sheet Metal Stainless Steel Aluminum Wood Plastic and DIY Projects

ss shovan£17.154.5★537 rev

Newest

by launch date

3PCS Premium HSS & Cobalt Spiral M35 Step Drill Bit Sets (1/4-7/8) TiAlN Coated for Superior Durability Cone Drill Bit with Automatic Centre Punch for Sheet Metal Stainless Steel Plastic and DIY

ss shovan£19.7414 rev

2mo ago

DURI Professional Step Drill Bit Set 3-Pack

⛬ DURI£10.8517 rev

7mo ago

xiluuyou 3PCS HSS Step Bits HSS Spiral Step Drill Bit Sets 4-12/4-20/4-32mm Hole Cutter for Sheet Metal Plastic Steel Plate

xiluuyou£7.7927 rev

8mo ago

Step Drill Bit 4-42MM HSS Titanium Step Bit For Metal Multiple Hole Drilling Cone Drill Bit with Tri-Flat Shank Stepped Up Bits For DIY Lovers

YOKOCUT£8.1039 rev

9mo ago

3 Pcs Large HSS Steel Step Cone Drill Bit Set Durable Titanium Coated 4-12mm 4-20mm and 4-32mm Sizes for Metal Wood and Plastic

Crilemonis£5.0911 rev

1y ago

What buyers say about step drill bit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Good Quality”

Value For Money18%

“Very good value for money”

Advertised Vs Actual Product9%

“works like it should”

Ease Of Use9%

“Easy to use”

Efficiency6%

“they certainly perform very well”

Strength5%

“Robust”

Size-Overall3%

“good size”

Durability3%

“durable”

Material Quality2%

“The titanium coating seems durable”

Flexibility1%

“they offer a lot of flexibility in one set”

What buyers complain about

Quality-Overall38%

“The ones I got are clearly due to terrible quality control issue”

Durability13%

“Broke first time I used them”

Functionality-Overall12%

“Did not work for me”

Size-Overall5%

“Will not fit the normal household drill chuck”

Value For Money4%

“Not cheap at £26.99. at the time of review”

Natural Resource Wastage4%

“Waste of money”

Heating3%

“they will overheat”

Material Quality3%

“material is not high quality”

Smell1%

“This product stinks”

Top return reasons

Size-Overall48%

Quality-Overall11%

Durability8%

Defective Material/Parts7%

Functionality-Overall6%

Compatibility-Overall6%

Advertised Vs Actual Product3%