Step Drill Bit
FailDemand is soft, at -4.9% this quarter, so Step Drill Bit is a Fail.
- Flapen Score
- 49 / 100Ranks 1,033 of 2,225 DIY & Tools niches · on the category median49
- Market size
- £180K/yr151K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 68%top-5 click share · 12 brands · 19 sellers
Flapen Score
Step Drill Bit against its category
The dotted line is the DIY & Tools average. Past it, Step Drill Bit is stronger. Inside it, weaker.
Market
The Step Drill Bit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Step Drill Bit 151K times last year and spent an estimated £180K. The top 5 brands take 89% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
11.1% of searches ended in a purchase last week.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 11.1%
- Market size, estimated
- £180Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- step drill bit49K searches a year
02 · Price
A sale here is worth £10.68.
Listings sell for £10.68 on average, from £4.34 to £19.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £10.68 that is £8K to £11K a year per listing.
- Average price
- £10.68under the $15 to $100 sweet spot
- Price range
- £4.34–£19.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #66 within Power Tool Accessories. It carries 896 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #66in Power Tool Accessories
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 896per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Step Drill Bit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Step Drill Bit HSS Titanium Step Drill Bit For Metal Multiple Hole Drilling Cone Drill Bit Stepped Up Bits For DIY Lovers (5-35MM Step Bit)
- Price
- £7.22
- Rating
- 4.5/5
- Reviews
- 1,150
- Age
- 4y ago

3PCS HSS Step Bits High Speed Steel Step Drill Bits Set - (4-12mm 4-20mm and 4-32 mm) Cone Drill Bits Hole Cutter for Wood Stainless Steel Sheet Metal by SS SHOVAN
- Price
- £9.58
- Rating
- 4.4/5
- Reviews
- 5,981
- Age
- 8y ago

Step Drill Bit HSS Titanium Step Drill Bit For Metal Multiple Hole Drilling Cone Drill Bit Stepped Up Bits For DIY Lovers (4-22MM Step Bit)
- Price
- £4.34
- Rating
- 4.5/5
- Reviews
- 290
- Age
- 3y ago

3PCS HSS Spiral Step Drill Bit Sets SS SHOVAN 4-Flute Metal Drill Bits 1/4 Hex Shank Metric 4-32mm Cone Cutter Hole Cutter for Sheet Metal Plastic Steel Plate
- Price
- £11.27
- Rating
- 4.4/5
- Reviews
- 5,981
- Age
- 3y ago

3PCS Premium HSS & M35 Cobalt Spiral Step Drill Bit Sets (1/4-7/8) TiAlN Coated for Superior Durability Cone Drill Bit for Sheet Metal Stainless Steel Aluminum Wood Plastic and DIY Projects
- Price
- £17.15
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 2y ago
Trending
90-day click momentum
3PCS Premium HSS & Cobalt Spiral M35 Step Drill Bit Sets (1/4-7/8) TiAlN Coated for Superior Durability Cone Drill Bit with Automatic Centre Punch for Sheet Metal Stainless Steel Plastic and DIY
- Price
- £19.74
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 2mo ago

DURI Professional Step Drill Bit Set 3-Pack
- Price
- £10.85
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 7mo ago

xiluuyou 3PCS HSS Step Bits HSS Spiral Step Drill Bit Sets 4-12/4-20/4-32mm Hole Cutter for Sheet Metal Plastic Steel Plate
- Price
- £7.79
- Rating
- 3.9/5
- Reviews
- 27
- Age
- 8mo ago

STONE REEF Professional Step Drill Bit 15 Steps 4-32 mm High Speed Steel Black Oxide Finish 1 Count
- Price
- £12.96
- Rating
- 4.5/5
- Reviews
- 799
- Age
- 3y ago

3 Pcs Large HSS Steel Step Cone Drill Titanium Bits Set l Multi-Size Drill Bits for Metal Wood Plastic | Versatile
- Price
- £5.08
- Rating
- 3.8/5
- Reviews
- 35
- Age
- 2y ago
Newest
by launch date
3PCS Premium HSS & Cobalt Spiral M35 Step Drill Bit Sets (1/4-7/8) TiAlN Coated for Superior Durability Cone Drill Bit with Automatic Centre Punch for Sheet Metal Stainless Steel Plastic and DIY
- Price
- £19.74
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 2mo ago

DURI Professional Step Drill Bit Set 3-Pack
- Price
- £10.85
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 7mo ago

xiluuyou 3PCS HSS Step Bits HSS Spiral Step Drill Bit Sets 4-12/4-20/4-32mm Hole Cutter for Sheet Metal Plastic Steel Plate
- Price
- £7.79
- Rating
- 3.9/5
- Reviews
- 27
- Age
- 8mo ago

Step Drill Bit 4-42MM HSS Titanium Step Bit For Metal Multiple Hole Drilling Cone Drill Bit with Tri-Flat Shank Stepped Up Bits For DIY Lovers
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 9mo ago

3 Pcs Large HSS Steel Step Cone Drill Bit Set Durable Titanium Coated 4-12mm 4-20mm and 4-32mm Sizes for Metal Wood and Plastic
- Price
- £5.09
- Rating
- 3.7/5
- Reviews
- 11
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
19
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
68%
Top 20: 99%
Open market
9%
- YOKOCUT47%
- ss shovan33%
- flintronic4%
- Uskerb2%
- Stormshopping2%
- ⛬ DURI2%
- Open — no brand owns it (6 brands, 9%)
Demand
Step Drill Bit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Step Drill Bit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- step drill bit49K/yr
- step drill24K/yr
- cone cutter24K/yr
- step drill bit for metal15K/yr
- cone drill bit12K/yr
- stepped drill bit8K/yr
- step drill bit set4K/yr
- step bit3K/yr
- step bits3K/yr
- cone drill bit for metal3K/yr
Reviews and returns
What reviews say buyers love and hate about Step Drill Bit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The ones I got are clearly due to terrible quality control issue
Bad quality
The quality of this is very cheap I don't buy again
Broke first time I used them
Items broke on first use
Tip broke after a few uses
Did not work for me
Not up to the job
It did about 20 holes before becoming ineffective
Will not fit the normal household drill chuck
Smaller than I anticipated
I'll be honest I thought these were a bit bigger - that's on me though because they are labelled correctly
Not cheap at £26.99. at the time of review
Waste of money
Love
Good Quality
Build quality and ease of use
well made overall
Very good value for money
Good for price
Great kit for the price
works like it should
Works as it should
as described
Easy to use
Easy to buy
Makes an easy job out of it
they certainly perform very well
Works brilliantly
it worked brilliantly
Return
0.6% Return rate 54% Fixable by listing
Will not fit the normal household drill chuck
Smaller than I anticipated
I'll be honest I thought these were a bit bigger - that's on me though because they are labelled correctly
The ones I got are clearly due to terrible quality control issue
Bad quality
The quality of this is very cheap I don't buy again
Broke first time I used them
Items broke on first use
Tip broke after a few uses
Did not work for me
Not up to the job
It did about 20 holes before becoming ineffective
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Step Drill Bit questions
Answered from the same tracked data.








