Step

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £638K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-6.1%

Conversion, latest week

3.7%

Market size, estimated

£638Ka year

Peak month

January1.5× the quietest month

Top search term

step410K searches a year

Listings sell for £10.84 on average, from £4.64 to £23.22. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £10.84 that is £16K to £22K a year per listing.

Average price

£10.84under the $15 to $100 sweet spot

Price range

£4.64–£23.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

1,500–2,000

Revenue per listing a year

£16K–£22K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #15 within Building Supplies. It carries 7,686 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

78%

Out of stock, average day

3.5%

Average rank

#15in Building Supplies

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,686per listing

Listings tracked

40

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months