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Staples 10mm

Fail

The top 5 brands take 100% of clicks, so Staples 10mm is a Fail.

Flapen Score
33
33 / 100
Ranks 2,147 of 2,225 DIY & Tools niches · −16 vs the category median of 49
Market size
£35K/yr39K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
80%top-5 click share · 5 brands · 77 sellers

Flapen Score

Staples 10mm against its category

The dotted line is the DIY & Tools average. Past it, Staples 10mm is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Staples 10mm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Staples 10mm 39K times last year and spent an estimated £35K. All 5 brands take every click. Demand peaks in Apr. Flapen scores it 33 out of 100, a Fail.

01 · Demand

19.5% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
19.5%
Market size, estimated
£35Ka year
Peak month
April2.1× the quietest month
Top search term
stanley staples16K searches a year

02 · Price

A sale here is worth £4.50.

Listings sell for £4.50 on average, from £2.52 to £8.45. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £4.50 that is £2K to £3K a year per listing.

Average price
£4.50under the $15 to $100 sweet spot
Price range
£2.52–£8.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #15 within Hand Tools. It carries 5,323 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#15in Hand Tools
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,323per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Staples 10mm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • STANLEY70%
  • Tacwise12%
  • Amtech11%
  • meite4%
  • SOL3%

Demand

Staples 10mm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.1×

Search terms

Top Staples 10mm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley staples16K/yr
  • staples 10mm8K/yr
  • 10mm staples for staple gun5K/yr
  • 10mm staples4K/yr
  • staple gun staples 10mm3K/yr
  • stanley staples 10mm3K/yr

Reviews and returns

What reviews say buyers love and hate about Staples 10mm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall58%−0.14

They dont fit the gun

they didnt fit my stapler

Not right fit

Advertised Vs Actual Product17%−0.01

Wrong size advertised

Compatibility-Overall17%−0.05

This product was not compatible with out nail gun even though information said it was

Love

Quality-Overall40%+2.22

Very well made

Excellent product

a good quality staple

Value For Money13%+1.04

competitively priced

great price

Brilliant value for your money

Advertised Vs Actual Product12%−0.01

Exactly what you want

As described, arrived promptly

As described

Size-Overall7%−0.14

Good size

They fit in the machine

Good staples fits Stanley and Wickes stapler

Strength7%+0.52

Very strong

Strong Staples

These are strong

Return

0.4% Return rate 80% Fixable by listing

Size-Overall75%█▇█▆█▇

They dont fit the gun

they didnt fit my stapler

Not right fit

Compatibility-Overall10%▃▆▂█▄▃

This product was not compatible with out nail gun even though information said it was

Functionality-Overall3%▆▁▁▁▁█
Quality-Overall3%▁█▁▁▁▇
Advertised Vs Actual Product2%▁▁▅█▄▁

Wrong size advertised

FAQ

Common Staples 10mm questions

Answered from the same tracked data.