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Staple Gun

Maybe

Buyers convert on 10.8% of searches. But the top 5 products take 67% of clicks, so Staple Gun is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 49
Market size
£891K/yr811K searches / yr
90-day growth
+13.3%search demand this quarter
Competition
67%top-5 click share · 15 brands · 48 sellers

Flapen Score

Staple Gun against its category

The dotted line is the DIY & Tools average. Past it, Staple Gun is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Staple Gun market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Staple Gun 811K times last year and spent an estimated £891K. The top 5 brands take 68% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 811K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £891K a year.

Searches, last 12 months
811K
Growth, 90 days vs prior 90
+13.3%
Conversion, latest week
10.8%
Market size, estimated
£891Ka year
Peak month
April1.6× the quietest month
Top search term
staple gun445K searches a year

02 · Price

A sale here is worth £10.13.

Listings sell for £10.13 on average, from £5.63 to £24.08. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £10.13 that is £30K to £41K a year per listing.

Average price
£10.13under the $15 to $100 sweet spot
Price range
£5.63–£24.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£30K–£41K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #13 within Hand Tools. It carries 3,388 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#13in Hand Tools
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,388per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Staple Gun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£45K£89K£134K£178K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

48

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

25%

  • AECCN18%
  • Amazon Basics18%
  • Lindastas12%
  • HS Super11%
  • Bamda10%
  • STANLEY6%

Demand

Staple Gun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Staple Gun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • staple gun445K/yr
  • staple gun heavy duty for wood61K/yr
  • heavy duty staple gun53K/yr
  • upholstery staple gun42K/yr
  • staple gun for wood19K/yr
  • heavy duty stapler for wood20K/yr
  • stanley staple gun24K/yr
  • upholstery stapler19K/yr
  • staple gun for upholstery work20K/yr
  • carpet stapler16K/yr

Reviews and returns

What reviews say buyers love and hate about Staple Gun

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+0.17

Disappointing Quality

Cheap rubbish

Cheap quality

Jamming/Clogging14%−0.17

Keeps jamming

Jams continuously

Jammed

Durability13%−0.14

Broke on first use

Broken

Broke on first usage

Ease Of Use11%+0.62

Hard to press

hard to use

Quite hard to push

Functionality-Overall8%−0.11

Very poor performance

Rubbish doesnt work

Doesn't work

Love

Quality-Overall21%+0.17

Good strong build quality

Very good tool

Excellent product

Value For Money16%+1.50

Excellent value for money

Good Value

Cheap price

Ease Of Use14%+0.62

Easy to use

Easy to load

easy to handle

Strength12%+0.54

Good and strong

Solid product

Solid enough built

Advertised Vs Actual Product10%+0.85

Works as it should

As advertised

As described

Return

1.8% Return rate 9% Fixable by listing

Functionality-Overall29%▆▅▅▇█▇

Very poor performance

Rubbish doesnt work

Doesn't work

Defective Material/Parts8%▅▆▆▆█▅
Size-Overall8%█▆▇▅▇█

A bit smaller than expected

Not fit for purpose

ITS VERY LARGE IN HAND AND ITS VIRTUALLY IMPOSSIBLE TO TO HOLD SOMETHING WHILE YO STAPLE REALLY HARD TO SQUEEZE SAYING THAT WHEN YOU USE BOTH HANDS ITS GOOD

Ease Of Use8%▃▆█▆▆▇

Hard to press

hard to use

Quite hard to push

Durability7%█▄▅▅▅▅

Broke on first use

Broken

Broke on first usage

FAQ

Common Staple Gun questions

Answered from the same tracked data.