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Stanley Staple Gun

Maybe

Products sell for $37.53 on average, inside the sweet spot. But demand is soft, at -4.5% this quarter, so Stanley Staple Gun is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£150K/yr61K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
50%top-5 click share · 11 brands · 136 sellers

Flapen Score

Stanley Staple Gun against its category

The dotted line is the DIY & Tools average. Past it, Stanley Staple Gun is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Staple Gun market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stanley Staple Gun 61K times last year and spent an estimated £150K. The top 5 brands take 90% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
6.5%
Market size, estimated
£150Ka year
Peak month
November1.4× the quietest month
Top search term
stanley staple gun24K searches a year

02 · Price

A sale here is worth £37.53.

Listings sell for £37.53 on average, from £7.37 to £318.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £37.53 that is £4K to £9K a year per listing.

Average price
£37.53inside the $15 to $100 sweet spot
Price range
£7.37–£318.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #106 within Hand Tools. It carries 1,304 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
82%
Out of stock, average day
0.3%
Average rank
#106in Hand Tools
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,304per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Stanley Staple Gun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

136

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

8%

  • STANLEY45%
  • DEWALT23%
  • STANLEY FATMAX18%
  • Amazon Basics3%
  • OX Tools3%
  • CDIYTOOL2%
  • Open — no brand owns it (5 brands, 8%)

Demand

Stanley Staple Gun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Black Friday '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Stanley Staple Gun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley staple gun24K/yr
  • dewalt staple gun15K/yr
  • dewalt stapler7K/yr
  • stanley staple gun heavy duty4K/yr
  • staple gun stanley4K/yr
  • stanley stapler4K/yr
  • stanley staples gun2K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Staple Gun

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.18

Broke on first use

Fell to bits after using it a couple of times

Broke within a few uses

Quality-Overall13%+0.16

Rubbish product

Cheap rubbish

Not a quality item

Jamming/Clogging13%−0.14

Keeps jamming

Jams all the time

gets jammed every other time

Ease Of Use11%+0.43

Hard to press

hard to use

Very hard to hold

Functionality-Overall11%−0.13

Doesn't function as it should

Worked briefly

Doesnt work

Love

Quality-Overall19%+0.16

Excellent quality

Very good tool

Good product seems well made

Value For Money17%+1.40

Good value for money

Good piece of kit for the price

Good Value

Strength13%+0.69

Used to put mesh on chicken run so plenty strong enough for many jobs

Very strong

Solid enough built

Ease Of Use12%+0.43

Easy to use

I found it reasonably easy to operate

easy to handle

Advertised Vs Actual Product8%+0.75

As advertised

Works as it should

it does the job

Return

2.0% Return rate 9% Fixable by listing

Functionality-Overall31%▇▄▅▆█▇

Doesn't function as it should

Worked briefly

Doesnt work

Defective Material/Parts9%▄█▅▄▆▆
Ease Of Use8%▂▅█▄▅▆

Hard to press

hard to use

Very hard to hold

Size-Overall8%▅▃▆█▇▄
Durability7%█▄▃▅▃▃

Broke on first use

Fell to bits after using it a couple of times

Broke within a few uses

FAQ

Common Stanley Staple Gun questions

Answered from the same tracked data.