Stanley Organiser
FailThe top 5 brands take 100% of clicks, so Stanley Organiser is a Fail.
- Flapen Score
- 31 / 100Ranks 2,181 of 2,225 DIY & Tools niches · −18 vs the category median of 4931
- Market size
- £34K/yr60K searches / yr
- 90-day growth
- -27.1%search demand this quarter
- Competition
- 72%top-5 click share · 2 brands · 64 sellers
Flapen Score
Stanley Organiser against its category
The dotted line is the DIY & Tools average. Past it, Stanley Organiser is stronger. Inside it, weaker.
Market
The Stanley Organiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stanley Organiser 60K times last year and spent an estimated £34K. All 2 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -27.1%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £34Ka year
- Top search term
- stanley organiser13K searches a year
02 · Price
A sale here is worth £14.73.
Listings sell for £14.73 on average, from £3.22 to £32.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £14.73 that is £1K to £4K a year per listing.
- Average price
- £14.73under the $15 to $100 sweet spot
- Price range
- £3.22–£32.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
13% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #167 within Tool Organisers. It carries 3,232 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 87%
- Out of stock, average day
- 2.4%
- Average rank
- #167in Tool Organisers
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,232per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Stanley Organiser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Stanley SortMaster Tool Organiser Seal-Tight Professional with Removable Compartments for Small Parts and Storage 1-94-745
- Price
- £7.62
- Rating
- 4.7/5
- Reviews
- 9,198
- Age
- 16y ago

STANLEY FATMAX 10-Compartment Deep Organizer with Metal Latches 1-97-518
- Price
- £17.51
- Rating
- 4.8/5
- Reviews
- 3,679
- Age
- 15y ago

Fatmax Pro 1/3 Shallow Organiser
- Price
- £16.02
- Rating
- 4.6/5
- Reviews
- 1,388
- Age
- 9y ago

STANLEY FATMAX Pro Shallow Toolbox Stackable Storage Organiser for Small Parts Removable Compartments 1-97-519
- Price
- £15.77
- Rating
- 4.6/5
- Reviews
- 1,294
- Age
- 13y ago

Stanley STST14027 S/Master Organiser Twin Pack
- Price
- £17.45
- Rating
- 4.7/5
- Reviews
- 490
- Age
- 16y ago
Trending
90-day click momentum
STANLEY STST81681-1 Organizador Basico 23 Compartimientos for DIYers & professionals ideal for repair installation and workshop tasks
- Price
- £8.57
- Rating
- 4.7/5
- Reviews
- 2,258
- Age
- 6y ago

Stanley STST14027 S/Master Organiser Twin Pack
- Price
- £17.45
- Rating
- 4.7/5
- Reviews
- 490
- Age
- 16y ago

Fatmax Pro 1/3 Shallow Organiser
- Price
- £16.02
- Rating
- 4.6/5
- Reviews
- 1,388
- Age
- 9y ago

Stanley FatMax FMST82967-1 Stackable Tool Box with Transparent Lid and 10 Sorting Inserts of Different Sizes Can be Combined with Other TSTAK Boxes
- Price
- £22.16
- Rating
- 4.8/5
- Reviews
- 679
- Age
- 6y ago

STANLEY STST81680-1 Storage Organizer Transparent
- Price
- £5.74
- Rating
- 4.7/5
- Reviews
- 2,258
- Age
- 7y ago
Newest
by launch date
Stanley FatMax FMST82967-1 Stackable Tool Box with Transparent Lid and 10 Sorting Inserts of Different Sizes Can be Combined with Other TSTAK Boxes
- Price
- £22.16
- Rating
- 4.8/5
- Reviews
- 679
- Age
- 6y ago

STANLEY STST81681-1 Organizador Basico 23 Compartimientos for DIYers & professionals ideal for repair installation and workshop tasks
- Price
- £8.57
- Rating
- 4.7/5
- Reviews
- 2,258
- Age
- 6y ago

STANLEY STST81679-1 Storage Organizer Transparent
- Price
- £3.22
- Rating
- 4.5/5
- Reviews
- 1,719
- Age
- 6y ago

STANLEY STST81680-1 Storage Organizer Transparent
- Price
- £5.74
- Rating
- 4.7/5
- Reviews
- 2,258
- Age
- 7y ago

STANLEY Essential Rolling Workshop Toolbox 3-in1 Stackable Units Portable Tool Solution STST1-80151
- Price
- £32.13
- Rating
- 4.6/5
- Reviews
- 14,982
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
64
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- STANLEY FATMAX51%
- STANLEY49%
Demand
Stanley Organiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8× · 9 of 12 months tracked
Search terms
Top Stanley Organiser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stanley organiser13K/yr
- stanley fatmax organiser12K/yr
- stanley storage box6K/yr
- stanley sortmaster7K/yr
- stanley organiser box8K/yr
- stanley storage4K/yr
- stanley screw box3K/yr
- stanley storage organiser7K/yr
Reviews and returns
What reviews say buyers love and hate about Stanley Organiser
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
I would term them slightly loose
They look bigger then they are
do not feel reliable or long lasting
Broke straight away
One fell off on first use
I think it is a bit flimsy
I was expecting a strong
Generally, the clips, wherever they are, are not of the robustness I expected
Poor quality
bolts not really designed for much else
Poor design
Love
cheap price
Excellent value
Good value
Stanley quality at a great price
Excellent quality
Great product
There's a good amount of storage
Excellent storage box for the money
Great storage
Its sturdy, with strong catches
Strong and sturdy
Perfectly sturdy and strong box that holds plenty
Great size
was pleased to see it was a snug fit for my boxes as pictured
Nice handy size
Return
1.0% Return rate 76% Fixable by listing
Too small
I would term them slightly loose
They look bigger then they are
The only thing I will say is this case is quite heavy before you have put anything in it
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stanley Organiser questions
Answered from the same tracked data.








