Skip to content

Stanley Blades

Fail

Prices span $2.60–$12.41, mostly outside the sweet spot, so Stanley Blades is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£343K/yr583K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
82%top-5 click share · 8 brands · 10 sellers

Flapen Score

Stanley Blades against its category

The dotted line is the DIY & Tools average. Past it, Stanley Blades is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Blades market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stanley Blades 583K times last year and spent an estimated £343K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £343K a year.

Searches, last 12 months
583K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
8.5%
Market size, estimated
£343Ka year
Peak month
February1.4× the quietest month
Top search term
stanley blades273K searches a year

02 · Price

A sale here is worth £6.92.

Listings sell for £6.92 on average, from £2.60 to £12.41. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £6.92 that is £21K to £28K a year per listing.

Average price
£6.92under the $15 to $100 sweet spot
Price range
£2.60–£12.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£21K–£28K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #17 within Hand Tools. It carries 2,421 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#17in Hand Tools
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,421per listing
Listings tracked
10

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Stanley Blades products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£51K£103K£154K£206K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

10

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

7%

  • STANLEY49%
  • OX Tools22%
  • Blue spot Tools8%
  • Rolson5%
  • JD Brands5%
  • PATNFR4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Stanley Blades search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Stanley Blades search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stanley blades273K/yr
  • stanley knife blades143K/yr
  • utility knife blades34K/yr
  • knife blades31K/yr
  • stanley blades pack of 10015K/yr
  • stanley knife blades 10 pack14K/yr
  • heavy duty stanley blade9K/yr
  • stanley knife heavy duty blades5K/yr
  • stanley blades pack of 106K/yr
  • cutter blades7K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Blades

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Dispensing Mechanism”
0.4%of orders come back
“Dispenser broke quite quickly though”
A buyer, on “Dispensing Mechanism”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stanley Blades questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data