Skip to content

Stanley Blades

Fail

Prices span $2.60–$12.41, mostly outside the sweet spot, so Stanley Blades is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£343K/yr583K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
82%top-5 click share · 8 brands · 10 sellers

Flapen Score

Stanley Blades against its category

The dotted line is the DIY & Tools average. Past it, Stanley Blades is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Blades market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stanley Blades 583K times last year and spent an estimated £343K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £343K a year.

Searches, last 12 months
583K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
8.5%
Market size, estimated
£343Ka year
Peak month
February1.4× the quietest month
Top search term
stanley blades273K searches a year

02 · Price

A sale here is worth £6.92.

Listings sell for £6.92 on average, from £2.60 to £12.41. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £6.92 that is £21K to £28K a year per listing.

Average price
£6.92under the $15 to $100 sweet spot
Price range
£2.60–£12.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£21K–£28K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #17 within Hand Tools. It carries 2,421 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#17in Hand Tools
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,421per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Stanley Blades products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£51K£103K£154K£206K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

10

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

7%

  • STANLEY49%
  • OX Tools22%
  • Blue spot Tools8%
  • Rolson5%
  • JD Brands5%
  • PATNFR4%
  • Open — no brand owns it (2 brands, 7%)

Demand

Stanley Blades search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Stanley Blades search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley blades273K/yr
  • stanley knife blades143K/yr
  • utility knife blades34K/yr
  • knife blades31K/yr
  • stanley blades pack of 10015K/yr
  • stanley knife blades 10 pack14K/yr
  • heavy duty stanley blade9K/yr
  • stanley knife heavy duty blades5K/yr
  • stanley blades pack of 106K/yr
  • cutter blades7K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Blades

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dispensing Mechanism23%−0.08

Dispenser broke quite quickly though

Rubbish dispenser

Rubbish dispenser with the dispensing point being blocked with excess plastic

Quality-Overall12%+1.34

Definitely not the same quality as previously bought

Poor quality

Durability12%−0.05

Blunt with in a week

they don't last long

Size-Overall10%+0.66

only fit OX knives

But although they look the same as the previous blades they are just slightly larger than the original blades

Thickness8%−0.02

Thinner than branded blades

Thinner than branded blades but I'm happy with them

Love

Quality-Overall30%+1.34

Amazing quality

These blades are great quality

Excellent,high quality blades

Value For Money27%+0.99

Good Value

Great value

Good value for money

Advertised Vs Actual Product11%+0.83

As described

Everything they say it is

Just what we needed

Strength8%+0.46

Handy little holder sturdy

Solid case, easy to operate

Solid

Ease Of Use7%−0.01

Handy

Solid case, easy to operate

easy to dispense

Return

0.4% Return rate 47% Fixable by listing

Size-Overall50%▇▁▃█▁▅

only fit OX knives

But although they look the same as the previous blades they are just slightly larger than the original blades

Quality-Overall13%█▁▁▅▁▁

Definitely not the same quality as previously bought

Poor quality

Assembly/Installation6%▁▁█▁▁▁
Compatibility-Overall6%█▁▁▁▁▁
Functionality-Overall6%▁▁▁▁█▁

FAQ

Common Stanley Blades questions

Answered from the same tracked data.