stanley blades
Skip itPrices mostly outside the sweet spot ($2.60–$12.41) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Market size
Good£343K£343K/yr · 583K searches
Review moat
Okay2,420.9avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.92avg listing price — sweet spot $15–$100
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad£2.60–£12.41cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, stanley blades is a £343K/yr Amazon United Kingdom market (583K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
stanley blades market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- £277K–£346K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 30%
- Out of stock
- 11.8%
- Avg brand age
- 53 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
10
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
7%
- STANLEY49%
- OX Tools22%
- Blue spot Tools8%
- Rolson5%
- JD Brands5%
- PATNFR4%
- Open — no brand owns it (2 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top stanley blades search terms
- stanley blades273K/yr
- stanley knife blades143K/yr
- utility knife blades34K/yr
- knife blades31K/yr
- stanley blades pack of 10015K/yr
- stanley knife blades 10 pack14K/yr
- heavy duty stanley blade9K/yr
- stanley knife heavy duty blades5K/yr
- stanley blades pack of 106K/yr
- cutter blades7K/yr
Top stanley blades products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STANLEY 1992 Trimming Utility Knife Blade Regular Duty for Retractable Blade Knives 2-11-921
STANLEY£2.774.7★9,912 rev
OX Pro 100 Pack Heavy Duty Knife Blades & Dispenser
OX Tools£9.514.7★5,792 rev
Blue Spot Tools 29194 100 PCE Utility Blades in Dispenser
Blue spot Tools£5.474.6★3,263 rev
Stanley 211800 Carbide Knife Blades (Pack of 10) Silver
STANLEY£5.944.6★2,458 rev
Rolson 62898 100pc Utility Knife Blade
Rolson£6.724.3★1,275 rev
Newest
by launch date
JD Brands Trimming Knife Blades Pack of 10 Super Sharp SK5 Steel Blades | Durable Utility Replacement Blades for Craft Vinyl & Packaging | Long-Lasting Edge
JD Brands£3.1456 rev
Belivy Heavy Duty Utility Knife Blades 100 Pack Universal Trapezoid Blades Made from Hardened Steel for Box Cutters Carpet Knives Vinyl Flooring DIY & Trade Use
Belivy£8.5926 rev
200 Pcs Enduring Utility Blade Multi Purpose Utility Knife Blades Easy to Cut Knife Cutting Edge for Cutting
PATNFR£12.0453 rev
OX Pro 100 Pack Heavy Duty Knife Blades & Dispenser
OX Tools£9.515,792 rev
Stanley Fatmax 4-11-700 Knife Blade Silver Set of 50 Piece
STANLEY FATMAX£12.41420 rev
Trending
90-day click momentumJD Brands Trimming Knife Blades Pack of 10 Super Sharp SK5 Steel Blades | Durable Utility Replacement Blades for Craft Vinyl & Packaging | Long-Lasting Edge
JD Brands£3.144.8★
200 Pcs Enduring Utility Blade Multi Purpose Utility Knife Blades Easy to Cut Knife Cutting Edge for Cutting
PATNFR£12.044.5★
Belivy Heavy Duty Utility Knife Blades 100 Pack Universal Trapezoid Blades Made from Hardened Steel for Box Cutters Carpet Knives Vinyl Flooring DIY & Trade Use
Belivy£8.594.8★
Stanley 1991B (5) Knife Blades Std 0 11 911 STA011911
STANLEY£2.604.6★
STANLEY 1992 Trimming Utility Knife Blade Regular Duty for Retractable Blade Knives 2-11-921
STANLEY£2.774.7★
What buyers say about stanley blades
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Good Value”
“As described”
“Handy little holder sturdy”
“Handy”
“Fits just right”
“Five stars for reliability, durability, and being a proper toolbox essential”
“good design”
“fixes to the wall easily”
“easy to install/,use”
What buyers complain about
“Dispenser broke quite quickly though”
“Definitely not the same quality as previously bought”
“Blunt with in a week”
“only fit OX knives”
“Thinner than branded blades”
“The description is false”
“every single blade went rusty within about a month or 2”
“Poppies of OX or theyve substantially used cheaper materials,they are terrible,nowhere near like the previous ones I bought,blunt before you even cut anything,terrible blades,do NOT buy”
“So, a waste of money”
“don't fit the knife because they jam the slider”
Top return reasons
Common questions
- Is stanley blades profitable to sell on Amazon United Kingdom?
- The niche generates £343K/yr across 10 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the stanley blades niche?
- 8 brands and 10 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in stanley blades?
- Top complaints mined from reviews: Dispensing Mechanism, Quality-Overall, Durability. The return rate is 0.4%.
- When does demand for stanley blades peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the stanley blades niche?
- Listings span £2.60–£12.41; the average listing price is £6.92 (sweet spot $15–$100). The average incumbent carries 2,421 reviews — the moat a new listing must climb.