Stanley Blades
FailPrices span $2.60–$12.41, mostly outside the sweet spot, so Stanley Blades is a Fail.
- Flapen Score
- 39 / 100Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 4939
- Market size
- £343K/yr583K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 82%top-5 click share · 8 brands · 10 sellers
Flapen Score
Stanley Blades against its category
The dotted line is the DIY & Tools average. Past it, Stanley Blades is stronger. Inside it, weaker.
Market
The Stanley Blades market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stanley Blades 583K times last year and spent an estimated £343K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £343K a year.
- Searches, last 12 months
- 583K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £343Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- stanley blades273K searches a year
02 · Price
A sale here is worth £6.92.
Listings sell for £6.92 on average, from £2.60 to £12.41. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £6.92 that is £21K to £28K a year per listing.
- Average price
- £6.92under the $15 to $100 sweet spot
- Price range
- £2.60–£12.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £21K–£28K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #17 within Hand Tools. It carries 2,421 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 100%
- Out of stock, average day
- 11.8%
- Average rank
- #17in Hand Tools
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,421per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Stanley Blades products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
STANLEY 1992 Trimming Utility Knife Blade Regular Duty for Retractable Blade Knives 2-11-921
- Price
- £2.77
- Rating
- 4.7/5
- Reviews
- 9,912
- Age
- 19y ago

OX Pro 100 Pack Heavy Duty Knife Blades & Dispenser
- Price
- £9.51
- Rating
- 4.7/5
- Reviews
- 5,792
- Age
- 12y ago

Blue Spot Tools 29194 100 PCE Utility Blades in Dispenser
- Price
- £5.47
- Rating
- 4.6/5
- Reviews
- 3,263
- Age
- 13y ago

Stanley 211800 Carbide Knife Blades (Pack of 10) Silver
- Price
- £5.94
- Rating
- 4.6/5
- Reviews
- 2,458
- Age
- 14y ago

Rolson 62898 100pc Utility Knife Blade
- Price
- £6.72
- Rating
- 4.3/5
- Reviews
- 1,275
- Age
- 13y ago
Trending
90-day click momentum
JD Brands Trimming Knife Blades Pack of 10 Super Sharp SK5 Steel Blades | Durable Utility Replacement Blades for Craft Vinyl & Packaging | Long-Lasting Edge
- Price
- £3.14
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 7mo ago

200 Pcs Enduring Utility Blade Multi Purpose Utility Knife Blades Easy to Cut Knife Cutting Edge for Cutting
- Price
- £12.04
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 11mo ago

Belivy Heavy Duty Utility Knife Blades 100 Pack Universal Trapezoid Blades Made from Hardened Steel for Box Cutters Carpet Knives Vinyl Flooring DIY & Trade Use
- Price
- £8.59
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 10mo ago

Stanley 1991B (5) Knife Blades Std 0 11 911 STA011911
- Price
- £2.60
- Rating
- 4.6/5
- Reviews
- 954
- Age
- 22y ago

STANLEY 1992 Trimming Utility Knife Blade Regular Duty for Retractable Blade Knives 2-11-921
- Price
- £2.77
- Rating
- 4.7/5
- Reviews
- 9,912
- Age
- 19y ago
Newest
by launch date
JD Brands Trimming Knife Blades Pack of 10 Super Sharp SK5 Steel Blades | Durable Utility Replacement Blades for Craft Vinyl & Packaging | Long-Lasting Edge
- Price
- £3.14
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 7mo ago

Belivy Heavy Duty Utility Knife Blades 100 Pack Universal Trapezoid Blades Made from Hardened Steel for Box Cutters Carpet Knives Vinyl Flooring DIY & Trade Use
- Price
- £8.59
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 10mo ago

200 Pcs Enduring Utility Blade Multi Purpose Utility Knife Blades Easy to Cut Knife Cutting Edge for Cutting
- Price
- £12.04
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 11mo ago

OX Pro 100 Pack Heavy Duty Knife Blades & Dispenser
- Price
- £9.51
- Rating
- 4.7/5
- Reviews
- 5,792
- Age
- 12y ago

Stanley Fatmax 4-11-700 Knife Blade Silver Set of 50 Piece
- Price
- £12.41
- Rating
- 4.6/5
- Reviews
- 420
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
10
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
7%
- STANLEY49%
- OX Tools22%
- Blue spot Tools8%
- Rolson5%
- JD Brands5%
- PATNFR4%
- Open — no brand owns it (2 brands, 7%)
Demand
Stanley Blades search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Stanley Blades search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stanley blades273K/yr
- stanley knife blades143K/yr
- utility knife blades34K/yr
- knife blades31K/yr
- stanley blades pack of 10015K/yr
- stanley knife blades 10 pack14K/yr
- heavy duty stanley blade9K/yr
- stanley knife heavy duty blades5K/yr
- stanley blades pack of 106K/yr
- cutter blades7K/yr
Reviews and returns
What reviews say buyers love and hate about Stanley Blades
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Dispenser broke quite quickly though
Rubbish dispenser
Rubbish dispenser with the dispensing point being blocked with excess plastic
Definitely not the same quality as previously bought
Poor quality
Blunt with in a week
they don't last long
only fit OX knives
But although they look the same as the previous blades they are just slightly larger than the original blades
Thinner than branded blades
Thinner than branded blades but I'm happy with them
Love
Amazing quality
These blades are great quality
Excellent,high quality blades
Good Value
Great value
Good value for money
As described
Everything they say it is
Just what we needed
Handy little holder sturdy
Solid case, easy to operate
Solid
Handy
Solid case, easy to operate
easy to dispense
Return
0.4% Return rate 47% Fixable by listing
only fit OX knives
But although they look the same as the previous blades they are just slightly larger than the original blades
Definitely not the same quality as previously bought
Poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stanley Blades questions
Answered from the same tracked data.








