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Stair Ladder

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -27.4% this quarter, so Stair Ladder is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£87K/yr113K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
45%top-5 click share · 30 brands · 59 sellers

Flapen Score

Stair Ladder against its category

The dotted line is the DIY & Tools average. Past it, Stair Ladder is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stair Ladder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stair Ladder 113K times last year and spent an estimated £87K. The top 5 brands take 53% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
1.3%
Market size, estimated
£87Ka year
Top search term
stair ladder16K searches a year

02 · Price

A sale here is worth £60.62.

Listings sell for £60.62 on average, from £22.53 to £126.18. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £60.62 that is £0 to £6K a year per listing.

Average price
£60.62inside the $15 to $100 sweet spot
Price range
£22.53–£126.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #94 within Building Supplies. It carries 333 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
47%
Out of stock, average day
16.4%
Average rank
#94in Building Supplies
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
333per listing
Listings tracked
36

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Stair Ladder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

30 rising

Sellers

59

Top-5 brand share

53%

Top 20: 90%

Top-5 click share

45%

Top 20: 84%

Open market

41%

  • Nelyrho20%
  • BPS Access Solutions14%
  • Hailo7%
  • SUDEG6%
  • Lucn6%
  • tectake5%

Search terms

Top Stair Ladder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stair ladder16K/yr
  • ladders for stairs decorating11K/yr
  • stair ladders decorating15K/yr
  • ladder leveller for stairs12K/yr
  • ladder for stairs10K/yr
  • stairs ladders for decorating hall stairs and landing4K/yr
  • ladder leveller9K/yr
  • ladders for stairs7K/yr
  • stair ladder platform6K/yr
  • stair platform for decorating4K/yr

Reviews and returns

What reviews say buyers love and hate about Stair Ladder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy12%−0.08

A little bit heavy to carry around

Very heavy,

Heavier than expected

Size-Overall8%−0.09

The joining of the leg didn't fit

Not fit for purpose

it doesn't fit my stairs

Strength7%−0.02

Not as strong as I thought

Very flimsy

Not that sturdy

Durability6%−0.07

will break off as you push the bar in

Didnt last

Defective after 2 months

Balance/Stability6%−0.03

Unstable

Unstable. Nothing locks properly

Still too wobbly for me

Love

Strength15%−0.02

Good sturdy piece of kit

This is a solid build

Strong and sturdy

Value For Money15%+1.40

Excellent price

Excellent value

Great buy for money

Quality-Overall14%+0.64

Excellent product

Looks really well made

fair quality for the price

Ease Of Use12%+1.00

Easy to use

easy to store

Easy to open

Storage Capacity6%+0.44

Saves lots of space

Easy storage

Easy to store

Return

0.3% Return rate 23% Fixable by listing

Weight Heavy19%▅█▆▆▅▆

A little bit heavy to carry around

Very heavy,

Heavier than expected

Size-Overall18%█▄▅▇▅▇

The joining of the leg didn't fit

Not fit for purpose

it doesn't fit my stairs

Mechanism Issues10%▆█▆▆▅▇
Strength10%▃▅▆▇█▃

Not as strong as I thought

Very flimsy

Not that sturdy

Defective Material/Parts7%█▇▆▂▅█

FAQ

Common Stair Ladder questions

Answered from the same tracked data.