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Stain Blocker Paint

Fail

Demand is soft, at -22.7% this quarter, so Stain Blocker Paint is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£278K/yr198K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
68%top-5 click share · 9 brands · 76 sellers

Flapen Score

Stain Blocker Paint against its category

The dotted line is the DIY & Tools average. Past it, Stain Blocker Paint is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stain Blocker Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stain Blocker Paint 198K times last year and spent an estimated £278K. The top 5 brands take 92% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £278K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
10.9%
Market size, estimated
£278Ka year
Peak month
February1.5× the quietest month
Top search term
stain blocker paint54K searches a year

02 · Price

A sale here is worth £12.91.

Listings sell for £12.91 on average, from £6.37 to £27.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £12.91 that is £10K to £13K a year per listing.

Average price
£12.91under the $15 to $100 sweet spot
Price range
£6.37–£27.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #91 within Adhesives & Sealers. It carries 1,604 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
84%
Out of stock, average day
1.1%
Average rank
#91in Adhesives & Sealers
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,604per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Stain Blocker Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£56K£83K£111K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

76

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

5%

  • Zinsser39%
  • RUSTINS28%
  • Polar Specialist Coatings16%
  • Everbuild5%
  • Pro-Kleen3%
  • Polycell3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Stain Blocker Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Stain Blocker Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stain blocker paint54K/yr
  • zinsser cover stain37K/yr
  • stain block23K/yr
  • stain blocking primer14K/yr
  • stain block paint11K/yr
  • stain blocker9K/yr
  • stain blocking paint6K/yr
  • water stain cover paint7K/yr
  • zinsser stain block6K/yr
  • zinsser cover stain primer3K/yr

Reviews and returns

What reviews say buyers love and hate about Stain Blocker Paint

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Advertised Vs Actual Product”
19%of negative reviews mention “Smell”
0.8%of orders come back
“smells very strong”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stain Blocker Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data