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Stab Proof Vest

Fail

Buyers convert on only 0.9% of searches, so Stab Proof Vest is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£193K/yr248K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
59%top-5 click share · 20 brands · 45 sellers

Flapen Score

Stab Proof Vest against its category

The dotted line is the DIY & Tools average. Past it, Stab Proof Vest is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stab Proof Vest market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stab Proof Vest 248K times last year and spent an estimated £193K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
0.9%
Market size, estimated
£193Ka year
Peak month
November6.0× the quietest month
Top search term
stab proof vest83K searches a year

02 · Price

A sale here is worth £85.75.

Listings sell for £85.75 on average, from £13.96 to £270.83. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £85.75 that is £0 to £9K a year per listing.

Average price
£85.75inside the $15 to $100 sweet spot
Price range
£13.96–£270.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
5.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #254 within Safety & Security. It carries 66 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
48%
Out of stock, average day
9.6%
Average rank
#254in Safety & Security
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
66per listing
Listings tracked
27

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Stab Proof Vest products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

20 falling

Sellers

45

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 93%

Open market

21%

  • SafeGuard Clothing39%
  • HEPUBAR15%
  • Taeku10%
  • FiveFire6%
  • KIMISS4%
  • GplHAIN4%

Demand

Stab Proof Vest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 6.0×

Search terms

Top Stab Proof Vest search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stab proof vest83K/yr
  • stab vest39K/yr
  • stab vests for men27K/yr
  • stab proof vests for men24K/yr
  • stab vests16K/yr
  • stab proof clothing13K/yr
  • stab resistant clothing9K/yr
  • kevlar vest6K/yr
  • stab vests for security6K/yr
  • knife proof vest5K/yr

Reviews and returns

What reviews say buyers love and hate about Stab Proof Vest

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Advertised Vs Actual Product”
5.4%of orders come back
“Not I described”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Stab Proof Vest questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data