Square Toilet Seat
MaybeProducts sell for $22.33 on average, inside the sweet spot. But demand is soft, at -11.8% this quarter, so Square Toilet Seat is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 4954
- Market size
- £449K/yr320K searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 54%top-5 click share · 17 brands · 31 sellers
Flapen Score
Square Toilet Seat against its category
The dotted line is the DIY & Tools average. Past it, Square Toilet Seat is stronger. Inside it, weaker.
Market
The Square Toilet Seat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Square Toilet Seat 320K times last year and spent an estimated £449K. The top 5 brands take 66% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
6.3% of searches ended in a purchase last week.
Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £449K a year.
- Searches, last 12 months
- 320K
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £449Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- square toilet seat184K searches a year
02 · Price
A sale here is worth £22.33.
Listings sell for £22.33 on average, from £10.42 to £32.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £22.33 that is £11K to £17K a year per listing.
- Average price
- £22.33inside the $15 to $100 sweet spot
- Price range
- £10.42–£32.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £11K–£17K
- Returns
- 5.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #94 within Kitchen & Bath Fixtures. It carries 1,544 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 81%
- Out of stock, average day
- 3.5%
- Average rank
- #94in Kitchen & Bath Fixtures
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,544per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 3 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Square Toilet Seat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mass Dynamic Square Toilet Seat for Square Pans Soft Close Quick Release Top Fixing 40 x 36 cm White
- Price
- £13.42
- Rating
- 4.2/5
- Reviews
- 4,891
- Age
- 3y ago
Square Toilet Seat Soft Close Toilet Seat Mute Seat Cover Quick Release Loo Seat Easy Cleaning Easy Installation with Top Fixing & Adjustable Hinges 40.5L x 36W cm Plastic AAN
- Price
- £17.68
- Rating
- 4.3/5
- Reviews
- 908
- Age
- 3y ago
Rectangular Square Soft Close Toilet Seat Quick Release Loo Seat Easy Cleaning Easy Installation with Adjustable Hinges White (40.5cm L x 36cm W) Plastic
- Price
- £18.97
- Rating
- 4.3/5
- Reviews
- 549
- Age
- 2y ago
AQUALONA Square Duroplast Toilet Seat Soft Close - Ceramic Appearance - One Button Hinge Release for Quick Cleaning Easy Install (White - Square Shaped)
- Price
- £26.94
- Rating
- 4.3/5
- Reviews
- 993
- Age
- 2y ago
Solng Aldoih Square Toilet Seat Soft Close Heavy Duty Premium Thermoplastic Quick Release Easy Clean Durable White
- Price
- £22.85
- Rating
- 3.8/5
- Reviews
- 81
- Age
- 5mo ago
Trending
90-day click momentum
Anika Square Toilet Seat/Soft Close with Quick Release/White 41.5 x 36 cm/Easy Top Fix Installation/Durable & Hygienic Bathroom Seat 92609
- Price
- £12.53
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 3mo ago
Solng Aldoih Square Toilet Seat Soft Close Heavy Duty Premium Thermoplastic Quick Release Easy Clean Durable White
- Price
- £22.85
- Rating
- 3.8/5
- Reviews
- 81
- Age
- 5mo ago
SURFOU Toilet Seat Soft Close Square-Shaped Heavy Duty UF/Duroplast Quick Release for Easy Cleaning Scratch Resistant White Bathroom Seat Supports up to 200 kg Stable with Rubber Fixings
- Price
- £27.71
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 4mo ago
ZENO Quick Release Toilet Seat Square | Soft Close Toilet Seat Easy Cleaning | Fits Square Shape Toilets | Toilet Seats with Adjustable Hinges | Easy Install Toilet Seats with Anti-Bacterial Finish
- Price
- £14.05
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 3mo ago
Mass Dynamic Square Toilet Seat with Soft Close Top Fix Toilet Seats with One Button Quick Release Cleaning for Better Hygiene Rectangle Loo Seat with Adjustable Hinges
- Price
- £15.67
- Rating
- 4.2/5
- Reviews
- 4,891
- Age
- 4y ago
Newest
by launch dateZENO Quick Release Toilet Seat Square | Soft Close Toilet Seat Easy Cleaning | Fits Square Shape Toilets | Toilet Seats with Adjustable Hinges | Easy Install Toilet Seats with Anti-Bacterial Finish
- Price
- £14.05
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 3mo ago
Anika Square Toilet Seat/Soft Close with Quick Release/White 41.5 x 36 cm/Easy Top Fix Installation/Durable & Hygienic Bathroom Seat 92609
- Price
- £12.53
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 3mo ago
SURFOU Toilet Seat Soft Close Square-Shaped Heavy Duty UF/Duroplast Quick Release for Easy Cleaning Scratch Resistant White Bathroom Seat Supports up to 200 kg Stable with Rubber Fixings
- Price
- £27.71
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 4mo ago
Solng Aldoih Square Toilet Seat Soft Close Heavy Duty Premium Thermoplastic Quick Release Easy Clean Durable White
- Price
- £22.85
- Rating
- 3.8/5
- Reviews
- 81
- Age
- 5mo ago
Square Toilet Seat Soft Close YEAUPE PRO White Quick Release Urea-Formaldehyde Universal Fit Loo Seats Easy to Clean Adjustable Hinges for Most Standard Bathroom Bowl Seat(42x 36x 4cm)
- Price
- £32.67
- Rating
- 4.5/5
- Reviews
- 273
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
31
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
28%
- MASS DYNAMIC25%
- AAN14%
- AAN BY SCOTT11%
- AQUALONA9%
- Solng Aldoih7%
- Croydex6%
Demand
Square Toilet Seat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Square Toilet Seat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- square toilet seat184K/yr
- square toilet seat soft close49K/yr
- toilet seat square25K/yr
- toilet seat soft close square10K/yr
- toilet seat square soft close9K/yr
- square soft close toilet seat9K/yr
- square toilet seat with child seat built in5K/yr
- square toilets seats5K/yr
- rectangle toilet seat7K/yr
- rectangular toilet seat6K/yr
Reviews and returns
What reviews say buyers love and hate about Square Toilet Seat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bolts too short
Didnt fit
the lid did not really fit as it should have
Not great quality
Poor quality. although should have ecorcted for the price
Quality is low
Broke after few months
Broke after 2 weeks
Broken
granted its a little flimsy
Bit flimsy
The white plastic one is flimsy
The fixing is awful
already needs to be replaced
Fixings absolutely useless
Love
Fits well
Easy to fit
fits my square toilet just right
Amazing quality
Good solid quality
Good quality, value and easy fitting
Great value
Good for price
Excellent value
Easy to put together
Easy installation
easy to fix
Not flimsy or cheap as others have said
Very sturdy
very stable now its installed
Return
5.1% Return rate 81% Fixable by listing
Bolts too short
Didnt fit
the lid did not really fit as it should have
Faulty parts
Not great quality
Poor quality. although should have ecorcted for the price
Quality is low
Not as described
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Square Toilet Seat questions
Answered from the same tracked data.