Split Pins

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months

183K

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

15.2%

Market size, estimated

£122Ka year

Peak month

March1.5× the quietest month

Top search term

split pins121K searches a year

Listings sell for £4.37 on average, from £2.64 to £7.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £4.37 that is £5K to £7K a year per listing.

Average price

£4.37under the $15 to $100 sweet spot

Price range

£2.64–£7.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

£5K–£7K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #14 within Nails, Screws & Fasteners. It carries 103 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#14in Nails, Screws & Fasteners

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

103per listing

Listings tracked

20

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months