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Split Pins

prices mostly outside the sweet spot ($2.64–$7.55) — Split Pins doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 28Growth 20Conversion 97Competition 43Returns 97Price range 0Avg price 12Brand share 76Review moat 95Quality gap 35
This niche Category average

Is Split Pins profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Split Pins is a £122K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 49/100.

Split Pins: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.4% over the last 90 days and 15.2% of searches end in a purchase.

£122K

revenue / yr

Units sold / yr40K
Search volume / yr-10.4%183K
Conversion rate15.2%
Avg price£4.37

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers20 · 25
Top-5 product click share59%
Open market41%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement80%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews103

Top Split Pins products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£12K£24K£37K£49K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

25

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

36%

  • Realjoy26%
  • ANVINKU10%
  • Lxtness8%
  • Rowwait7%
  • sukevitor7%
  • Uskerb5%

Split Pins demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume183KCVR15.2%Products20Brands20Top 5 Brands59%OOS Rate5.5%Rating4.5★Reviews103Avg BSR#14
4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Split Pins search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • split pins121K/yr
  • paper fasteners17K/yr
  • split pin12K/yr
  • split pins craft9K/yr
  • paper fasteners split pins8K/yr
  • brads7K/yr
  • butterfly pins6K/yr
  • paper pins3K/yr

What reviews say buyers love and hate about Split Pins

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall29%

Other than that the pins suppled are good quality

Size-Overall23%

they fit well with no issues

Value For Money20%

Good price

Advertised Vs Actual Product11%

Did the job

Ease Of Use4%

Very useful

What buyers complain about

80% of reviews
Size-Overall44%

Not fit for purpose

Advertised Vs Actual Product20%

Picture is deceptive

Quality-Overall7%

Not good quality or good sizes for compatibility with tie rod ends, need to use old ones because of quality and size issues

Value For Money4%

over priced

Color2%

Not all the colours shown in the advert

Split Pins return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

89%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
86%
2Defective Material/Parts
3%
3Compatibility-Overall
3%
4Advertised Vs Actual Product
3%
5Quality-Overall
2%

Common Split Pins questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Split Pins 49/100 on Amazon United Kingdom — Skip it. The niche generates £122K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -10.4% over the last 90 days.
Search demand for Split Pins on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.