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Split Pins

Fail

Prices span $2.64–$7.55, mostly outside the sweet spot, so Split Pins is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£122K/yr183K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
59%top-5 click share · 20 brands · 25 sellers

Flapen Score

Split Pins against its category

The dotted line is the DIY & Tools average. Past it, Split Pins is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Split Pins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Split Pins 183K times last year and spent an estimated £122K. The top 5 brands take 59% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

15.2% of searches ended in a purchase last week.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
15.2%
Market size, estimated
£122Ka year
Peak month
March1.5× the quietest month
Top search term
split pins121K searches a year

02 · Price

A sale here is worth £4.37.

Listings sell for £4.37 on average, from £2.64 to £7.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £4.37 that is £5K to £7K a year per listing.

Average price
£4.37under the $15 to $100 sweet spot
Price range
£2.64–£7.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£5K–£7K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #14 within Nails, Screws & Fasteners. It carries 103 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#14in Nails, Screws & Fasteners
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
103per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Split Pins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£37K£49K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

25

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

36%

  • Realjoy26%
  • ANVINKU10%
  • Lxtness8%
  • Rowwait7%
  • sukevitor7%
  • Uskerb5%

Demand

Split Pins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Split Pins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • split pins121K/yr
  • paper fasteners17K/yr
  • split pin12K/yr
  • split pins craft9K/yr
  • paper fasteners split pins8K/yr
  • brads7K/yr
  • butterfly pins6K/yr
  • paper pins3K/yr

Reviews and returns

What reviews say buyers love and hate about Split Pins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall44%−0.28

Not fit for purpose

short for size

quite small

Advertised Vs Actual Product20%−0.14

Picture is deceptive

Misleading

Misdescription

Quality-Overall7%+2.42

Not good quality or good sizes for compatibility with tie rod ends, need to use old ones because of quality and size issues

Value For Money4%+1.94

over priced

Color2%−0.01

Not all the colours shown in the advert

Love

Quality-Overall29%+2.42

Other than that the pins suppled are good quality

Good quality

Good selection

Size-Overall23%−0.28

they fit well with no issues

Plenty of sizes to choose from in useful case

Quite happy with the varying sizes and quantities

Value For Money20%+1.94

Good price

Great value no problems

Good value for money

Advertised Vs Actual Product11%−0.14

Did the job

As described

just what I needed

Ease Of Use4%+0.48

Very useful

easy to find when needed

Handy to have

Return

0.5% Return rate 89% Fixable by listing

Size-Overall86%▇▇█▆▇█

Not fit for purpose

short for size

quite small

Defective Material/Parts3%▁▁▁█▆▆
Compatibility-Overall3%█▁▁█▆▁
Advertised Vs Actual Product3%█▁▅▅▇▁

Picture is deceptive

Misleading

Misdescription

Quality-Overall2%▁█▆▁▁▁

Not good quality or good sizes for compatibility with tie rod ends, need to use old ones because of quality and size issues

FAQ

Common Split Pins questions

Answered from the same tracked data.