Is split pins profitable to sell on Amazon United Kingdom?

The niche generates £122K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (49/100).

How competitive is the split pins niche?

20 brands and 25 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in split pins?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.5%.

When does demand for split pins peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the split pins niche?

Listings span £2.64–£7.55; the average listing price is £4.37 (sweet spot $15–$100). The average incumbent carries 103 reviews — the moat a new listing must climb.

split pins

Skip it

Prices mostly outside the sweet spot ($2.64–$7.55) — this niche doesn't clear our bar today.

Conversion

Incredible15.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great102.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£122K

£122K/yr · 183K searches

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.37

avg listing price — sweet spot $15–$100

Price range

Bad£2.64–£7.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, split pins is a £122K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 49/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

split pins market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: £131K–£175K; units × avg price
Conversion rate: 15.2%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 5.5%
Avg brand age: 34 months
Avg seller age: 207 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

36%

Realjoy26%
ANVINKU10%
Lxtness8%
Rowwait7%
sukevitor7%
Uskerb5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top split pins search terms

split pins121K/yr -6.7%14.4% conv.
paper fasteners17K/yr -21.8%4.5% conv.
split pin12K/yr -2.1%7.7% conv.
split pins craft9K/yr -24.4%12.2% conv.
paper fasteners split pins8K/yr -28.0%10.8% conv.
brads7K/yr -28.2%1.2% conv.
butterfly pins6K/yr -6.7%3.9% conv.
paper pins3K/yr -2.3%4.6% conv.

All search terms

Top split pins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

200 Pcs Split Pins Metal Paper Fasteners Mini Brads 4.5mm x 8mm Round Scrapbooking Brads Split Pins with Storage Box for Paper Craft DIY Stamping Scrapbooking (Gold)

Realjoy£3.344.3★570 rev

ANVINKU 330PCS Cotter Pins Assorted 304 Stainless Steel Split Pins 7 Sizes Cotter Pin Assortment Kit for Automotive Mechanics Marine Repair

ANVINKU£6.694.7★159 rev

Lxtness 100 Pcs Split Pins Metal Paper Fasteners Mini Brads 16mm x 8mm Round Scrapbooking Brads Split Pins for Paper Craft DIY Stamping Scrapbooking (Gold)

Lxtness£3.864.6★44 rev

100Pcs Split Pins Scrapbooking Brads Split Pins Metal Paper Fasteners Mini Brads 8mmx17mm Round Scrapbooking Brads Split Pins for Paper Craft DIY Stamping Scrapbook Office Household Supplies(Gold)

Rowwait£2.924.6★370 rev

Cotter Pins Assortment Kit 304 Stainless Steel Split Pins Kit Retaining Spring Hitch Cotter Pin Set for Automotive Mechanics Car Garage Workshop

sukevitor£4.184.4★69 rev

Newest

by launch date

100 Pcs Colourful Split Pins for Crafts 8x19mm Metal Paper Fasteners

Oavie£3.560 rev

3mo ago

200 Pcs Split Pins Craft Metal Paper Fasteners 8mm x 18mm Multicolor Split Pin Paper Fasteners Split Pins Mini Brads Round Scrapbooking Brads for Paper DIY Stamping Crafts Projects Scrapbooking Office

Acootruing£3.811 rev

4mo ago

Wemoralix 100 PCS Paper Fasteners & Multicolor Split Pins for Paper Craft DIY Stamping Scrapbooking Supplies (Mixed Colors)

Wemoralix£3.723 rev

9mo ago

Lxtness 100 Pcs Split Pins Metal Paper Fasteners Mini Brads 16mm x 8mm Round Scrapbooking Brads Split Pins for Paper Craft DIY Stamping Scrapbooking (Gold)

Lxtness£3.8644 rev

11mo ago

Sandphyrre Cotter Pins Assortment Kit 304 Stainless Steel 12 Sizes R Clips and Split Pins Spring clips for Hitch Pin Lock Systems

Sandphyrre£6.4453 rev

1y ago

What buyers say about split pins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Other than that the pins suppled are good quality”

Size-Overall23%

“they fit well with no issues”

Value For Money20%

“Good price”

Advertised Vs Actual Product11%

“Did the job”

Ease Of Use4%

“Very useful”

Color3%

“Lovely colour”

Material Quality2%

“the metal feels fine for basic use”

Strength1%

“The are sturdy”

Paper Compatibility0%

“which worked for thin paper”

Stitch/Finish/Polish0%

“The finish looks nice”

What buyers complain about

Size-Overall44%

“Not fit for purpose”

Advertised Vs Actual Product20%

“Picture is deceptive”

Quality-Overall7%

“Not good quality or good sizes for compatibility with tie rod ends, need to use old ones because of quality and size issues”

Value For Money4%

“over priced”

Color2%

“Not all the colours shown in the advert”

Storage Capacity2%

“dodgy storage”

Thickness1%

“was less suitable for thicker card”

Top return reasons

Size-Overall86%

Defective Material/Parts3%

Compatibility-Overall3%

Advertised Vs Actual Product3%

Quality-Overall2%

Strength1%

Functionality-Overall1%

Material Quality1%

Color1%

Ease Of Use1%

Common questions

Is split pins profitable to sell on Amazon United Kingdom?: The niche generates £122K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (49/100).
How competitive is the split pins niche?: 20 brands and 25 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in split pins?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.5%.
When does demand for split pins peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the split pins niche?: Listings span £2.64–£7.55; the average listing price is £4.37 (sweet spot $15–$100). The average incumbent carries 103 reviews — the moat a new listing must climb.