Skip to content

Spirit Level Sets

Spirit Level Sets shows low returns (0.8%), but soft demand (-22.9% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 28Growth 14Conversion 33Competition 67Returns 96Price range 75Avg price 95Brand share 50Review moat 69Quality gap 76
This niche Category average

Is Spirit Level Sets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spirit Level Sets is a £124K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 54/100.

Spirit Level Sets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.9% over the last 90 days and 2.7% of searches end in a purchase.

£124K

revenue / yr

Units sold / yr3K
Search volume / yr-22.9%128K
Conversion rate2.7%
Avg price£36.50

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers15 · 47
Top-5 product click share45%
Open market25%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement68%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews754

Top Spirit Level Sets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 flat

Sellers

47

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

45%

Top 20: 96%

Open market

16%

  • OX Tools23%
  • Stabila13%
  • Hilka13%
  • ZENO13%
  • ATEK13%
  • URASISTO9%
  • Open — no brand owns it (9 brands, 16%)

Spirit Level Sets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume128KCVR2.7%Products25Brands15Top 5 Brands75%OOS Rate14.0%Rating4.3★Reviews754Avg BSR#129
5K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Spirit Level Sets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spirit level sets51K/yr
  • level set39K/yr
  • spirit level set31K/yr
  • levels set6K/yr

What reviews say buyers love and hate about Spirit Level Sets

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall28%

Great looking product

Value For Money26%

Very good value,

Advertised Vs Actual Product11%

Does the job

Strength10%

Good sturdy spirit level

Ease Of Use4%

Pleasure to use with clear easy to see

What buyers complain about

95% of reviews
Quality-Overall36%

Terrible quality

Measurement/Reading Accuracy27%

Absolutely crap not even been calibrated to be level

Flatness7%

tired to fit a kitchen the level telling me its flat

Material Quality6%

Quite poor materials used

Value For Money4%

I should have realised that the price was too good to be true

Spirit Level Sets return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
37%
2Quality-Overall
12%
3Measurement/Reading Accuracy
9%
4Defective Material/Parts
7%
5Advertised Vs Actual Product
5%

Common Spirit Level Sets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spirit Level Sets 54/100 on Amazon United Kingdom — Worth a look. The niche generates £124K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -22.9% over the last 90 days.
Search demand for Spirit Level Sets on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.