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Spirit Level Sets

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -22.9% this quarter, so Spirit Level Sets is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 49
Market size
£124K/yr128K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
45%top-5 click share · 15 brands · 47 sellers

Flapen Score

Spirit Level Sets against its category

The dotted line is the DIY & Tools average. Past it, Spirit Level Sets is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spirit Level Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spirit Level Sets 128K times last year and spent an estimated £124K. The top 5 brands take 75% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
2.7%
Market size, estimated
£124Ka year
Peak month
March1.4× the quietest month
Top search term
spirit level sets51K searches a year

02 · Price

A sale here is worth £36.50.

Listings sell for £36.50 on average, from £5.77 to £118.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £36.50 that is £0 to £4K a year per listing.

Average price
£36.50inside the $15 to $100 sweet spot
Price range
£5.77–£118.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #129 within Measuring & Layout Tools. It carries 754 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
56%
Out of stock, average day
14.0%
Average rank
#129in Measuring & Layout Tools
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
754per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Spirit Level Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 flat

Sellers

47

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

45%

Top 20: 96%

Open market

16%

  • OX Tools23%
  • Stabila13%
  • Hilka13%
  • ZENO13%
  • ATEK13%
  • URASISTO9%
  • Open — no brand owns it (9 brands, 16%)

Demand

Spirit Level Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Spirit Level Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spirit level sets51K/yr
  • level set39K/yr
  • spirit level set31K/yr
  • levels set6K/yr

Reviews and returns

What reviews say buyers love and hate about Spirit Level Sets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall36%−0.03

Terrible quality

Cheap

Very cheap quality came with a bow in it

Measurement/Reading Accuracy27%−0.21

Absolutely crap not even been calibrated to be level

The levels are inaccurate

Useless not accurate

Flatness7%−0.05

tired to fit a kitchen the level telling me its flat

Material Quality6%−0.04

Quite poor materials used

not made with substantial material

Value For Money4%+2.53

I should have realised that the price was too good to be true

Waste of money

Love

Quality-Overall28%−0.03

Great looking product

Bag is great quality

Excellent quality

Value For Money26%+2.53

Very good value,

Great Value

Excellent Value

Advertised Vs Actual Product11%+0.55

Does the job

As advertised

Just what I wanted

Strength10%+0.11

Good sturdy spirit level

The cardboard tube they were delivered in is a far stronger item

robust construction

Ease Of Use4%+0.40

Pleasure to use with clear easy to see

Very easy to use

Well made thank you levels working brilliant easy to use

Return

0.8% Return rate 48% Fixable by listing

Size-Overall37%▆▆█▅▆▄

Small compact

Quality-Overall12%▄█▄▁▆▆

Terrible quality

Cheap

Very cheap quality came with a bow in it

Measurement/Reading Accuracy9%█▄▁▆▄▃

Absolutely crap not even been calibrated to be level

The levels are inaccurate

Useless not accurate

Defective Material/Parts7%█▅▁▅▄▅
Advertised Vs Actual Product5%▁▁█▃▄▇

FAQ

Common Spirit Level Sets questions

Answered from the same tracked data.