spirit level sets
Worth a lookShows low returns (0.8%), but soft demand (-22.9% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£36.50avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£5.77–£118.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good754.04avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£124K£124K/yr · 128K searches
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, spirit level sets is a £124K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
spirit level sets market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £91K–£110K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #129
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 68%
- Out of stock
- 14.0%
- Avg brand age
- 45 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
47
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
45%
Top 20: 96%
Open market
16%
- OX Tools23%
- Stabila13%
- Hilka13%
- ZENO13%
- ATEK13%
- URASISTO9%
- Open — no brand owns it (9 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top spirit level sets search terms
- spirit level sets51K/yr
- level set39K/yr
- spirit level set31K/yr
- levels set6K/yr
Top spirit level sets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hilka Tools 63990004 4 PCE Level Set-Torpedo 24 48 72 Red & Black
Hilka£46.084.3★196 rev
OX Spirit Level - Premium Trade Spirit Level - Industrial Grade Measurement Accuracy with 3 High-precision Vial (Accuracy 0.5 mm/m) - Blue - 600/1200/1800/230 mm
OX Tools£45.444.5★469 rev
Stabila 70 Single Plumb Box Section Spirit Level Set 3 Piece
Stabila£35.094.7★279 rev
OX Trade 3PC Box Spirit Level Set (600mm 1200mm 1800mm) with a Carry Bag Lightweight High-Accuracy Spirit Level With Magnified Vials Shock-Absorbing End Caps Cushioned Grip OX-T505903
OX Tools£88.604.6★51 rev
ZENO Spirit Level 3 Set | Shock Proof Spirit Level Set | Torpedo Level with Magnetic Base | 3 Bubbles 45 90 180 | Yellow & Black | 300mm 600mm 1000mm
ZENO£19.314.1★133 rev
Newest
by launch date
Spirit Level Set 3Pcs High Accuracy Spirit Leveler 400.600 1000mm Yellow
ATEK£15.6818 rev
Draper Expert Box Spirit Levels (4 Piece Set) | 1800mm 1200mm 600mm & 250mm Bubble Levelling Tool | High Precision 1 x 180 Domed/Arc Central Vial & 2 x 90 Vials | Heavy Duty Aluminium
Draper£87.400 rev
OX Trade 3PC Box Spirit Level Set (600mm 1200mm 1800mm) with a Carry Bag Lightweight High-Accuracy Spirit Level With Magnified Vials Shock-Absorbing End Caps Cushioned Grip OX-T505903
OX Tools£88.6051 rev
3Pcs Spirit Level Set High Accuracy Spirit Leveler 400.600 1000mm
ATEK£15.6118 rev
ZENO Spirit Level 3 Set | Shock Proof Spirit Level Set | Torpedo Level with Magnetic Base | 3 Bubbles 45 90 180 | Silver | 300mm 600mm 1000mm
ZENO£15.7297 rev
Trending
90-day click momentumSpirit Level Set 3Pcs High Accuracy Spirit Leveler 400.600 1000mm Yellow
ATEK£15.684.0★
OX Trade 3PC Box Spirit Level Set (600mm 1200mm 1800mm) with a Carry Bag Lightweight High-Accuracy Spirit Level With Magnified Vials Shock-Absorbing End Caps Cushioned Grip OX-T505903
OX Tools£88.604.6★
Digital Spirit Level Huepar 600mm/24-Inch Digital Level Professional Magnetic Electronic Torpedo Level with LCD Display Audible Alerts IP54 Dust/Waterproof Angle Finder Tool with Carrying Case
Huepar£45.293.8★
3Pcs Spirit Level Set High Accuracy Spirit Leveler 400.600 1000mm
ATEK£15.614.0★
URASISTO 5-Piece Spirit Level Set 10 16 24 32 48 Level Set with Magnetic Torpedo Level 45/90/180Bubbles Measuring Aluminium Alloy Levels with Carrying Bag
URASISTO£49.774.3★
What buyers say about spirit level sets
What buyers praise and complain about, mined from review topics.What buyers love
“Great looking product”
“Very good value,”
“Does the job”
“Good sturdy spirit level”
“Pleasure to use with clear easy to see”
“Excellent just the right size for home DIY excellent quality and sturdiness, great value for money”
“Easy and lightweight”
“Good for job”
“Magnetic, varied sizes, a fraction of the price of major brands - brilliant”
“Nice n portable”
What buyers complain about
“Terrible quality”
“Absolutely crap not even been calibrated to be level”
“tired to fit a kitchen the level telling me its flat”
“Quite poor materials used”
“I should have realised that the price was too good to be true”
“Small compact”
“Small compact”
“fragile aluminium square tubes”
“Unfit for purpose, inaccurate and flawed design”
Top return reasons
Common questions
- Is spirit level sets profitable to sell on Amazon United Kingdom?
- The niche generates £124K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the spirit level sets niche?
- 15 brands and 47 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in spirit level sets?
- Top complaints mined from reviews: Quality-Overall, Measurement/Reading Accuracy, Flatness. The return rate is 0.8%.
- When does demand for spirit level sets peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the spirit level sets niche?
- Listings span £5.77–£118.39; the average listing price is £36.50 (sweet spot $15–$100). The average incumbent carries 754 reviews — the moat a new listing must climb.