spirit level 1200mm
Worth a lookShows low returns (1.0%), but a small market ($84K/yr) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great£17.67avg listing price — sweet spot $15–$100
Price range
Great£8.85–£44.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good695.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Market size
Bad£84K£84K/yr · 110K searches
According to Flapen's Amazon United Kingdom niche tracking, spirit level 1200mm is a £84K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
spirit level 1200mm market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £88K–£106K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #751
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
74
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
21%
- Amtech31%
- Sealey20%
- Hilka11%
- STANLEY8%
- Amazon Basics5%
- Teronbeta4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.2×
Top spirit level 1200mm search terms
- spirit level 120cm25K/yr
- long spirit level25K/yr
- 1200mm spirit level12K/yr
- spirit level 1200mm15K/yr
- 200 cm spirit level6K/yr
- large spirit level6K/yr
- long spirit level 2000mm4K/yr
- 1200 spirit level5K/yr
- long level4K/yr
- 1m spirit level5K/yr
Top spirit level 1200mm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sealey Premier 1200mm Spirit Level 120cm 48 - AK9862
Sealey£12.244.1★117 rev
Amtech - Ribbed Spirit Level Heavy-Duty Aluminium with Milled Faces Two Vertical & one Horizontal Vial for General Installation 600 mm / 24 in
Amtech£8.854.4★114 rev
Stanley 1-42-922 Pro-180 I Beam Level 3 Vials 1000mm
STANLEY£20.504.4★321 rev
Amtech - Ribbed Spirit Level Heavy-Duty Aluminium with Milled Faces Two Vertical & one Horizontal Vial for Wide-Span Levelling 1 200 mm / 48 in
Amtech£14.574.2★26 rev
Amazon Basics 60.9 cm Shock Resistant Aluminum Alloy Magnetic Spirit Level Plumb/Level/180 90 45-Degree Bubbles Yellow
Amazon Basics£9.614.7★6,772 rev
Newest
by launch date
Spirit Level Set 3Pcs High Accuracy Spirit Leveler 400.600 1000mm Yellow
ATEK£15.6818 rev
ZENO Spirit Level 3 Set | Shock Proof Spirit Level Set | Torpedo Level with Magnetic Base | 3 Bubbles 45 90 180 | Yellow & Black | 300mm 600mm 1000mm
ZENO£19.31133 rev
Teronbeta Aluminium Alloy Spirit Level 400 mm/16 Inch Shock Proof Torpedo Level with Magnetic Base and 3 Bubble 45 90 180 - Yellow/Black
Teronbeta£10.641,335 rev
Hardys Aluminium Metal Ruler & Spirit Level - 1m (1000mm) Length | Inch & Cm Measurements 180 Degree Spirit Gauge Handle - Vertical & Horizontal Levels - Professional Hand Tools
Hardys£11.4781 rev
Level Laser Tool for Hanging Pictures Construction and Home Renovations Horizontal & Vertical Bubble with Level Tools for Outdoor Installment No Drilling& Hands-Free
VAYAGARDEN£18.09254 rev
Trending
90-day click momentum
Amtech - Ribbed Spirit Level Heavy-Duty Aluminium with 3 Vials and Milled Faces for Walls Decking and Framing 180 cm / 72 in
Amtech£26.964.4★
FatMax I Beam Levels
STANLEY£16.164.5★
Spirit Level Set 3Pcs High Accuracy Spirit Leveler 400.600 1000mm Yellow
ATEK£15.684.0★
Amtech - Ribbed Spirit Level Heavy-Duty Aluminium with Milled Faces Two Vertical & one Horizontal Vial for General Installation 600 mm / 24 in
Amtech£8.854.4★
Amtech - Ribbed Spirit Level Heavy-Duty Aluminium with Milled Faces Two Vertical & one Horizontal Vial for Wide-Span Levelling 1 200 mm / 48 in
Amtech£14.574.2★
What buyers say about spirit level 1200mm
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Great quality and exactly as described”
“Does what it promises”
“Sturdy”
“Easy to use”
“Good quality and light weight”
“durable”
“this fits the bill”
“Magnetic, varied sizes, a fraction of the price of major brands - brilliant”
“It helped me out”
What buyers complain about
“The levels are inaccurate”
“Product rubbish”
“Not level due to bevelled edges when laying on its side which is quite a remarkable design flaw”
“No measurements on it not sure to send it back false advertising i guess”
“NOT MAGNETIC”
“Bubble too small”
“wonky”
“Its not straight”
“you buy cheap you buy twice”
“not made with substantial material”
Top return reasons
Common questions
- Is spirit level 1200mm profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the spirit level 1200mm niche?
- 18 brands and 74 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in spirit level 1200mm?
- Top complaints mined from reviews: Measurement/Reading Accuracy, Quality-Overall, Design-Overall. The return rate is 1.0%.
- When does demand for spirit level 1200mm peak?
- Demand peaks in Apr–May; the busiest month runs 2.2× the quietest.
- What does it cost to enter the spirit level 1200mm niche?
- Listings span £8.85–£44.33; the average listing price is £17.67 (sweet spot $15–$100). The average incumbent carries 696 reviews — the moat a new listing must climb.