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Spirit Level 1200mm

Maybe

An estimated 1.0% of orders come back. But shoppers spend an estimated $84K a year here, so Spirit Level 1200mm is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£84K/yr110K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
59%top-5 click share · 18 brands · 74 sellers

Flapen Score

Spirit Level 1200mm against its category

The dotted line is the DIY & Tools average. Past it, Spirit Level 1200mm is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spirit Level 1200mm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spirit Level 1200mm 110K times last year and spent an estimated £84K. The top 5 brands take 76% of clicks. Demand peaks in Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
4.3%
Market size, estimated
£84Ka year
Peak month
May2.2× the quietest month
Top search term
spirit level 120cm25K searches a year

02 · Price

A sale here is worth £17.67.

Listings sell for £17.67 on average, from £8.85 to £44.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £17.67 that is £2K to £4K a year per listing.

Average price
£17.67inside the $15 to $100 sweet spot
Price range
£8.85–£44.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #751 within Hand Tools. It carries 696 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#751in Hand Tools
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
696per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Spirit Level 1200mm products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

74

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 95%

Open market

21%

  • Amtech31%
  • Sealey20%
  • Hilka11%
  • STANLEY8%
  • Amazon Basics5%
  • Teronbeta4%

Demand

Spirit Level 1200mm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.2×

Search terms

Top Spirit Level 1200mm search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • spirit level 120cm25K/yr
  • long spirit level25K/yr
  • 1200mm spirit level12K/yr
  • spirit level 1200mm15K/yr
  • 200 cm spirit level6K/yr
  • large spirit level6K/yr
  • long spirit level 2000mm4K/yr
  • 1200 spirit level5K/yr
  • long level4K/yr
  • 1m spirit level5K/yr

Reviews and returns

What reviews say buyers love and hate about Spirit Level 1200mm

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
30%of negative reviews mention “Measurement/Reading Accuracy”
1.0%of orders come back
“The levels are inaccurate”
A buyer, on “Measurement/Reading Accuracy”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Spirit Level 1200mm questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data