Spirit Level
MaybeReturns run at only 0.6% of orders. But demand is soft, at -3.5% this quarter, so Spirit Level is a Maybe.
- Flapen Score
- 59 / 100Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 4959
- Market size
- £631K/yr722K searches / yr
- 90-day growth
- -3.5%search demand this quarter
- Competition
- 52%top-5 click share · 19 brands · 79 sellers
Flapen Score
Spirit Level against its category
The dotted line is the DIY & Tools average. Past it, Spirit Level is stronger. Inside it, weaker.
Market
The Spirit Level market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spirit Level 722K times last year and spent an estimated £631K. The top 5 brands take 58% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
7.4% of searches ended in a purchase last week.
Shoppers searched for this 722K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £631K a year.
- Searches, last 12 months
- 722K
- Growth, 90 days vs prior 90
- -3.5%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £631Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- spirit level477K searches a year
02 · Price
A sale here is worth £11.78.
Listings sell for £11.78 on average, from £3.01 to £27.20. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £11.78 that is £24K to £29K a year per listing.
- Average price
- £11.78under the $15 to $100 sweet spot
- Price range
- £3.01–£27.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £24K–£29K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #218 within Hand Tools. It carries 2,078 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #218in Hand Tools
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,078per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Spirit Level products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Spirit Level Firecore Small Spirit Level Level Tool Magnet Torpedo Level with 3 Bubble 45 90 180 230mm/9Inch - FSL230PC
- Price
- £5.77
- Rating
- 4.6/5
- Reviews
- 3,072
- Age
- 5y ago

STANLEY Shockproof Torpedo Level 230mm/9 Magnetic Plate Ideal for Hands Free Levelling Horizonal Verticle and 45 Degree Vials 0-43-511
- Price
- £7.37
- Rating
- 4.7/5
- Reviews
- 8,341
- Age
- 22y ago

TIJAR Spirit Level Magnetic 230mm - Heavy-Duty 3 Bubble Vials for Precision Horizontal Vertical & 45 Measuring Tool for DIY Construction and Carpentr
- Price
- £3.43
- Rating
- 4.5/5
- Reviews
- 687
- Age
- 5y ago

Teronbeta Aluminium Alloy Spirit Level 400 mm/16 Inch Shock Proof Torpedo Level with Magnetic Base and 3 Bubble 45 90 180 - Yellow/Black
- Price
- £10.64
- Rating
- 4.6/5
- Reviews
- 1,335
- Age
- 2y ago

STANLEY FATMAX Magnetic Torpedo Level 250mm 0-43-609
- Price
- £13.67
- Rating
- 4.7/5
- Reviews
- 6,759
- Age
- 15y ago
Trending
90-day click momentum
Spirit Level Set 3Pcs High Accuracy Spirit Leveler 400.600 1000mm Yellow
- Price
- £15.68
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 8mo ago

Rolson 54465 Alloy Spirit Level 900 mm Yellow
- Price
- £9.43
- Rating
- 4.5/5
- Reviews
- 1,682
- Age
- 16y ago

Amtech - Ribbed Spirit Level Heavy-Duty Aluminium with Milled Faces Two Vertical & one Horizontal Vial for General Installation 600 mm / 24 in
- Price
- £8.85
- Rating
- 4.4/5
- Reviews
- 114
- Age
- 16y ago

DIFFLIFE Level & Tool Magnetic Aluminum Reinforced Torpedo Level 9 Green (1PCS)
- Price
- £4.50
- Rating
- 4.7/5
- Reviews
- 458
- Age
- 4y ago

PREXISO 2-in-1 Laser Spirit Level Magnetic Torpedo Level with LED Light Alignment Point & Leveling Line Spirit Leveling Laser Tool for Construction Hanging Pictures & Home Renovation
- Price
- £27.20
- Rating
- 4.6/5
- Reviews
- 2,542
- Age
- 2y ago
Newest
by launch date
Spirit Level Set 3Pcs High Accuracy Spirit Leveler 400.600 1000mm Yellow
- Price
- £15.68
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 8mo ago

ZENO Spirit Level 3 Set | Shock Proof Spirit Level Set | Torpedo Level with Magnetic Base | 3 Bubbles 45 90 180 | Silver | 300mm 600mm 1000mm
- Price
- £15.72
- Rating
- 4.1/5
- Reviews
- 97
- Age
- 1y ago

ZENO Spirit Level 3 Set | Shock Proof Spirit Level Set | Torpedo Level with Magnetic Base | 3 Bubbles 45 90 180 | Yellow & Black | 300mm 600mm 1000mm
- Price
- £19.31
- Rating
- 4.1/5
- Reviews
- 133
- Age
- 1y ago

Magnetic Spirit Level Set with Torpedo Level and 5M Measuring Tape
- Price
- £22.26
- Rating
- 3.4/5
- Reviews
- 33
- Age
- 1y ago

Franklin Sensors Light Level/Digital Electronic 12-inch Magnetic Torpedo Level Vertical and Horizontal Leveler Tool with 2 Bubble Vials
- Price
- £20.95
- Rating
- 4.6/5
- Reviews
- 2,078
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
79
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
36%
- Firecore16%
- STANLEY14%
- Teronbeta12%
- TIJAR9%
- STANLEY FATMAX7%
- DOWELL6%
Demand
Spirit Level search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Spirit Level search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spirit level477K/yr
- level152K/yr
- levels31K/yr
- spirit levels16K/yr
- leveler7K/yr
- leveller6K/yr
- 30cm spirit level5K/yr
- spirit level ruler4K/yr
- level tool20K/yr
- spirt level2K/yr
Reviews and returns
What reviews say buyers love and hate about Spirit Level
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The levels are inaccurate
Not accurate enough
Not accurate
Really poor quality
Product rubbish
This is the cheapest quality
It feels cheap and plastic
Quite poor materials used
not made with substantial material
you buy cheap you buy twice
A little expensive
Its beyond poor value
Doesnt work accurately
doesnt work reliably
The level isn't level so not much use
Love
Great quality and exactly as described
Great looking product
Amazing quality
easy to read
Makes life a lot easier
Ease of use
Great Value
Excellent value
Good for the price
As advertised
Exactly as expected
Just what I needed
Very useful magnetic strip
The magnetic strength is a great added bonus
The magnet seems good
Return
0.6% Return rate 39% Fixable by listing
ITs small
Small
Small compact
The levels are inaccurate
Not accurate enough
Not accurate
Really poor quality
Product rubbish
This is the cheapest quality
Doesnt work accurately
doesnt work reliably
The level isn't level so not much use
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spirit Level questions
Answered from the same tracked data.








