Skip to content

Spirit Level

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -3.5% this quarter, so Spirit Level is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 2,225 DIY & Tools niches · +10 vs the category median of 49
Market size
£631K/yr722K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
52%top-5 click share · 19 brands · 79 sellers

Flapen Score

Spirit Level against its category

The dotted line is the DIY & Tools average. Past it, Spirit Level is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spirit Level market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spirit Level 722K times last year and spent an estimated £631K. The top 5 brands take 58% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 722K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £631K a year.

Searches, last 12 months
722K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
7.4%
Market size, estimated
£631Ka year
Peak month
November1.2× the quietest month
Top search term
spirit level477K searches a year

02 · Price

A sale here is worth £11.78.

Listings sell for £11.78 on average, from £3.01 to £27.20. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £11.78 that is £24K to £29K a year per listing.

Average price
£11.78under the $15 to $100 sweet spot
Price range
£3.01–£27.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£24K–£29K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #218 within Hand Tools. It carries 2,078 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#218in Hand Tools
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,078per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Spirit Level products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£76K£101K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

79

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

36%

  • Firecore16%
  • STANLEY14%
  • Teronbeta12%
  • TIJAR9%
  • STANLEY FATMAX7%
  • DOWELL6%

Demand

Spirit Level search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Spirit Level search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spirit level477K/yr
  • level152K/yr
  • levels31K/yr
  • spirit levels16K/yr
  • leveler7K/yr
  • leveller6K/yr
  • 30cm spirit level5K/yr
  • spirit level ruler4K/yr
  • level tool20K/yr
  • spirt level2K/yr

Reviews and returns

What reviews say buyers love and hate about Spirit Level

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Measurement/Reading Accuracy19%−0.11

The levels are inaccurate

Not accurate enough

Not accurate

Quality-Overall15%−0.01

Really poor quality

Product rubbish

This is the cheapest quality

Material Quality7%−0.05

It feels cheap and plastic

Quite poor materials used

not made with substantial material

Value For Money7%+0.98

you buy cheap you buy twice

A little expensive

Its beyond poor value

Functionality-Overall6%−0.04

Doesnt work accurately

doesnt work reliably

The level isn't level so not much use

Love

Quality-Overall16%−0.01

Great quality and exactly as described

Great looking product

Amazing quality

Ease Of Use16%+1.96

easy to read

Makes life a lot easier

Ease of use

Value For Money15%+0.98

Great Value

Excellent value

Good for the price

Advertised Vs Actual Product13%+0.25

As advertised

Exactly as expected

Just what I needed

Magnetic Strength/Adsorption7%+0.61

Very useful magnetic strip

The magnetic strength is a great added bonus

The magnet seems good

Return

0.6% Return rate 39% Fixable by listing

Size-Overall29%▇▅██▇▇

ITs small

Small

Small compact

Measurement/Reading Accuracy13%█▇▅▅▆▄

The levels are inaccurate

Not accurate enough

Not accurate

Quality-Overall11%▆█▅▁▇▅

Really poor quality

Product rubbish

This is the cheapest quality

Functionality-Overall9%▆▇█▃▅▃

Doesnt work accurately

doesnt work reliably

The level isn't level so not much use

Defective Material/Parts8%▄▅█▆▅▆

FAQ

Common Spirit Level questions

Answered from the same tracked data.