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Sonic Screwdriver

Fail

The top 5 brands take 100% of clicks, so Sonic Screwdriver is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£38K/yr93K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
65%top-5 click share · 5 brands · 16 sellers

Flapen Score

Sonic Screwdriver against its category

The dotted line is the DIY & Tools average. Past it, Sonic Screwdriver is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonic Screwdriver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sonic Screwdriver 93K times last year and spent an estimated £38K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
1.2%
Market size, estimated
£38Ka year
Peak month
December2.2× the quietest month
Top search term
sonic screwdriver46K searches a year

02 · Price

A sale here is worth £34.10.

Listings sell for £34.10 on average, from £21.20 to £64.44. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £34.10 that is £0 to £3K a year per listing.

Average price
£34.10inside the $15 to $100 sweet spot
Price range
£21.20–£64.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #842 within Hand Tools. It carries 381 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
40%
Out of stock, average day
6.1%
Average rank
#842in Hand Tools
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
381per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sonic Screwdriver products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

16

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

0%

  • DOCTOR WHO61%
  • Toynk28%
  • Underground Toys5%
  • TJM3%
  • BBC3%

Demand

Sonic Screwdriver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Sonic Screwdriver search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sonic screwdriver46K/yr
  • doctor who sonic screwdriver23K/yr
  • 11th doctor sonic screwdriver7K/yr
  • dr who sonic screwdriver7K/yr
  • sonic screwdriver 10th doctor4K/yr
  • tenth doctor sonic screwdriver3K/yr
  • 10th doctor sonic screwdriver3K/yr
  • 15th doctor sonic screwdriver659/yr
  • sonic screwdriver 15th doctor177/yr

Reviews and returns

What reviews say buyers love and hate about Sonic Screwdriver

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Durability”
26%of negative reviews mention “Value For Money”
1.3%of orders come back
“Very expensive”
A buyer, on “Value For Money”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sonic Screwdriver questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data