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Sonic Screwdriver

Fail

The top 5 brands take 100% of clicks, so Sonic Screwdriver is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£38K/yr93K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
65%top-5 click share · 5 brands · 16 sellers

Flapen Score

Sonic Screwdriver against its category

The dotted line is the DIY & Tools average. Past it, Sonic Screwdriver is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonic Screwdriver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sonic Screwdriver 93K times last year and spent an estimated £38K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
1.2%
Market size, estimated
£38Ka year
Peak month
December2.2× the quietest month
Top search term
sonic screwdriver46K searches a year

02 · Price

A sale here is worth £34.10.

Listings sell for £34.10 on average, from £21.20 to £64.44. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £34.10 that is £0 to £3K a year per listing.

Average price
£34.10inside the $15 to $100 sweet spot
Price range
£21.20–£64.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #842 within Hand Tools. It carries 381 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
40%
Out of stock, average day
6.1%
Average rank
#842in Hand Tools
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
381per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sonic Screwdriver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • DOCTOR WHO61%
  • Toynk28%
  • Underground Toys5%
  • TJM3%
  • BBC3%

Demand

Sonic Screwdriver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Sonic Screwdriver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonic screwdriver46K/yr
  • doctor who sonic screwdriver23K/yr
  • 11th doctor sonic screwdriver7K/yr
  • dr who sonic screwdriver7K/yr
  • sonic screwdriver 10th doctor4K/yr
  • tenth doctor sonic screwdriver3K/yr
  • 10th doctor sonic screwdriver3K/yr
  • 15th doctor sonic screwdriver659/yr
  • sonic screwdriver 15th doctor177/yr

Reviews and returns

What reviews say buyers love and hate about Sonic Screwdriver

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%+0.65

Very expensive

Not worth the money

Overpriced

Quality-Overall25%−0.24

Shocking build quality, overpriced, and I can't comment on the sound quality as it of course doesn't work

Too expensive for the quality it offers

Very bad quality

Dry/Empty Ink9%−0.12

The uv ink doesnt work its totally dry

Defective Material/Parts9%−0.12

Wires needed fixing too make it work

Leak-Proof9%

found mine to have a slight leak from the batterys

Love

Durability23%+1.25

Now we're cooking with gas sounds amazing pretty durable I think the material feels ok just be careful if dropped

is extremely durable

Very durable, very accurate appearance as to the show. the prop its based on was a modified 4th doctors sonic toy so this is really a repica

Fun/Entertainment Experience14%+1.11

Had so nuch fun

Battery Life12%+0.91

great battery life and very versatile, a bit steep in price for what it is

very good battery's should last a good while

Collectibles7%+0.54

Great affordable sonic for collectors or as toys

A amazing toy for all doctor who fans also as a kid i loved these things now they got so much more advanced they are permanent peices of my collection as well as fun the size

Grip7%−0.06

A good piece of my childhood back in my hands its nice to have

Return

1.3% Return rate 4% Fixable by listing

Functionality-Overall21%▁▅▁▁▃█
Battery Inclusion17%▁▁▁▁█▁
Defective Material/Parts15%▆█▁▁▁█

Wires needed fixing too make it work

Touch/Button Controls15%▅▁▁▁█▆
Quality-Overall8%█▁▁▁▁▁

Shocking build quality, overpriced, and I can't comment on the sound quality as it of course doesn't work

Too expensive for the quality it offers

Very bad quality

FAQ

Common Sonic Screwdriver questions

Answered from the same tracked data.