Is solvite wallpaper paste profitable to sell on Amazon United Kingdom?

The niche generates £81K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (35/100).

How competitive is the solvite wallpaper paste niche?

7 brands and 85 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in solvite wallpaper paste?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Value For Money. The return rate is 0.3%.

What does it cost to enter the solvite wallpaper paste niche?

Listings span £2.91–£18.82; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 3,704 reviews — the moat a new listing must climb.

solvite wallpaper paste

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible17.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,704.27

avg incumbent reviews — the moat a new listing must climb

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad£2.91–£18.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.21

avg listing price — sweet spot $15–$100

Market size

Bad£81K

£81K/yr · 57K searches

Growth

Bad-26.2%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, solvite wallpaper paste is a £81K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 35/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

solvite wallpaper paste market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £66K–£82K; units × avg price
Conversion rate: 17.3%
Avg BSR: #63
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

solvite59%
Unibond29%
Decex4%
Dealio3%
Takhast2%
Bartoline2%
Open — no brand owns it (1 brand, 1%)

Top solvite wallpaper paste search terms

solvite wallpaper paste22K/yr -19.9%16.7% conv.
paste the wall paste20K/yr -28.9%13.3% conv.
solvite4K/yr -5.5%14.5% conv.
solvite paste the wall3K/yr -34.0%15.8% conv.
paste the wall wallpaper adhesive4K/yr -38.9%12.9% conv.
wallpaper paste solvite3K/yr -46.5%15.4% conv.

All search terms

Top solvite wallpaper paste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Solvite All-Purpose Wallpaper Adhesive Reliable Adhesive for Wallpaper All-Purpose Adhesive with Long-Lasting Results Wallpaper Paste hangs up to 10 Rolls (1x185g Sachet)

Unibond£3.804.7★21,020 rev

Solvite Paste The Wall Wallpaper Adhesive Strong Wallpaper Paste for Non-Woven Vinyl & Embossed Wallpapers Easy to Use Covers up to 5 Rolls 1 x 230g

solvite£5.944.7★3,548 rev

Solvite SLVTHRIFT Wallpaper & Border Paste Set of 1

solvite£3.834.5★1,055 rev

Solvite Paste the Wall Ready to Roll Wallcoverings Adhesive Extra Strong Non-drip Formula Hangs up to 5 Rolls Rolls on Pink Dries Clear Guaranteed No Staining 4.5kg

solvite£18.824.5★1,335 rev

Solvite 1082756 All Purpose Wallpaper Adhesive Decorators Box

solvite£10.004.7★841 rev

Newest

by launch date

Solvite Wallpaper Paste Bundled with Wallpaper Paste Brush for Paste the Wall Wallpaper Wallpaper Adhesive for Lining Paper Vinyl Textured and Embossed Wall Coverings Wallpaper Kit

Takhast£14.2711 rev

2mo ago

Solvite All Purpose Wallpaper Paste & Pasting Brush Bundle | Mixes in 20 Seconds | Covers up to 7.5 Rolls | Suitable for Vinyl Lining Embossed & Heavy Wallpapers | With Fungicide

Decex£10.4817 rev

3mo ago

Solvite Extra Strong Wallpaper Paste Bundled With Paste Brush for Wallpapering | Ready to Use Adhesive Kit | Heavy Duty Wallpaper Glue & Pasting Brush for Repair and Decorating

Dealio£13.7763 rev

7mo ago

151 All Purpose Wallpaper Paste | Super Strong Wall Paper Adhesive - Ready in 3 Minutes | Suitable for All Types & Weights of Wallpaper | Easy To Use - Hangs Up To 10 Rolls (12 Pints)

151£3.273,603 rev

5y ago

Solvite All Purpose Wallpaper Paste 3 Rolls + 50% Free

solvite£4.07864 rev

9y ago

What buyers say about solvite wallpaper paste

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness21%

“Very good and strong glue”

Value For Money17%

“Good price”

Advertised Vs Actual Product15%

“As described”

Ease Of Use13%

“found it straightforward to work with”

Quality-Overall12%

“Excellent product”

Strength3%

“very strong”

Size-Overall3%

“The size of packet was ideal for what we needed”

Thickness2%

“Lovely thick paste”

Paint Quality2%

“The Solvite Extra Strong Wallpaper Paste kit makes decorating quick and straightforward”

Durability2%

“Durable”

What buyers complain about

Adhesion/Stickiness17%

“Laughably poor adhesion”

Size-Overall14%

“Too small”

Value For Money14%

“Overpriced”

Thickness6%

“it doesn't give you time to hang the paper Way way too thick”

Functionality-Overall5%

“Didn't work on my peel”

Water Resistance5%

“when you cover the bucket and go to use it the next day it turns to water and cannot use”

Quality-Overall5%

“Bad quality”

Strength4%

“Brush is also a flimsy product”

Flexibility2%

“On paper that's less flexible”

Dispensing Mechanism2%

“Difficult to dispense”

Top return reasons

Leak-Proof31%

Size-Overall21%

Adhesion/Stickiness9%

Functionality-Overall7%

Quality-Overall7%

Compatibility-Overall6%

Value For Money4%

Advertised Vs Actual Product4%

Defective Material/Parts3%