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Soldering Mat

Fail

Shoppers spend only $49K a year here, so Soldering Mat is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£49K/yr57K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
61%top-5 click share · 16 brands · 37 sellers

Flapen Score

Soldering Mat against its category

The dotted line is the DIY & Tools average. Past it, Soldering Mat is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soldering Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soldering Mat 57K times last year and spent an estimated £49K. The top 5 brands take 70% of clicks. Demand peaks in Mar–Apr. Flapen scores it 43 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
9.7%
Market size, estimated
£49Ka year
Peak month
March45.1× the quietest month
Top search term
soldering mat45K searches a year

02 · Price

A sale here is worth £8.81.

Listings sell for £8.81 on average, from £4.06 to £20.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.81 that is £881 to £2K a year per listing.

Average price
£8.81under the $15 to $100 sweet spot
Price range
£4.06–£20.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£881–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #98 within Power Tool Accessories. It carries 1,010 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#98in Power Tool Accessories
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,010per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Soldering Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

37

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

25%

  • Luckwaii27%
  • Spurtar19%
  • MMOBIEL9%
  • Zoe & Jim8%
  • Monument7%
  • LeeQunQ5%

Demand

Soldering Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 45.1×

Search terms

Top Soldering Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soldering mat45K/yr
  • solder mat8K/yr
  • silicone soldering mat4K/yr

Reviews and returns

What reviews say buyers love and hate about Soldering Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Magnetic Strength/Adsorption19%−0.12

NOT MAGNETIC

Not magnetic

Not magnetic as described

Size-Overall12%+0.14

Smaller than expected

A little on the small size

Quality-Overall8%+1.07

Not very good

Flatness8%−0.05

Not flat

Thickness8%+0.32

The silicone is thick

Love

Quality-Overall29%+1.07

Excellent product

good quality mat

Great mat

Value For Money13%+0.26

great value

For the price

worth the money

Ease Of Cleaning8%+0.69

Perfect for disassembly, cleaning, greasing, and reassembly

Easy to clean

Really useful for keeping my bench clean

Advertised Vs Actual Product7%

Does what it says on the tin

Exactly what was needed

Just what I needed

Ease Of Use7%+0.59

Useful

Makes work easier

Very handy

Return

0.7% Return rate 43% Fixable by listing

Size-Overall35%█▆▄▆▂▂

Smaller than expected

A little on the small size

Thin17%▄▁▄▅█▆
Magnetic Strength/Adsorption12%▁▁█▃▅▁

NOT MAGNETIC

Not magnetic

Not magnetic as described

Quality-Overall12%▁█▆█▇▆

Not very good

Advertised Vs Actual Product6%▇█▁▁▂▆

dont believe some of the description

Inaccurately Described

FAQ

Common Soldering Mat questions

Answered from the same tracked data.