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Sold Secure Gold Bike Lock

Maybe

Products sell for $57.65 on average, inside the sweet spot. But buyers convert on only 1.5% of searches, so Sold Secure Gold Bike Lock is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 49
Market size
£178K/yr212K searches / yr
90-day growth
+40.9%search demand this quarter
Competition
32%top-5 click share · 13 brands · 69 sellers

Flapen Score

Sold Secure Gold Bike Lock against its category

The dotted line is the DIY & Tools average. Past it, Sold Secure Gold Bike Lock is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sold Secure Gold Bike Lock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sold Secure Gold Bike Lock 212K times last year and spent an estimated £178K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
+40.9%
Conversion, latest week
1.5%
Market size, estimated
£178Ka year
Peak month
July4.6× the quietest month
Top search term
litelok39K searches a year

02 · Price

A sale here is worth £57.65.

Listings sell for £57.65 on average, from £10.81 to £245.56. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £57.65 that is £0 to £6K a year per listing.

Average price
£57.65inside the $15 to $100 sweet spot
Price range
£10.81–£245.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #195 within Padlocks & Hasps. It carries 1,625 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#195in Padlocks & Hasps
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,625per listing
Listings tracked
46

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
58 months

Products

Top Sold Secure Gold Bike Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£5K£11K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

69

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

32%

Top 20: 76%

Open market

9%

  • Hiplok28%
  • Kryptonite18%
  • Burg-Wächter15%
  • Burg-Wachter14%
  • ONGUARD11%
  • Ulockmi6%
  • Open — no brand owns it (7 brands, 9%)

Demand

Sold Secure Gold Bike Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.6×

Search terms

Top Sold Secure Gold Bike Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • litelok39K/yr
  • litelok x133K/yr
  • litelok x314K/yr
  • burg-wächter20K/yr
  • sold secure gold bike lock18K/yr
  • sold secure diamond bike lock12K/yr
  • litelok x3 bike lock14K/yr
  • litelok x3 motorcycle lock6K/yr
  • onguard bike lock8K/yr
  • litelock5K/yr

Reviews and returns

What reviews say buyers love and hate about Sold Secure Gold Bike Lock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.26

BROKEN IN 2 WEEKS

Easily breakable

After only 2 months it has already failed

Weight Heavy12%+0.23

Very heavy

Quite heavy

consequently heavy bit of kit

Quality-Overall9%+0.88

The manufacturer needs to improve their quality control

Not reliable at all

Poor Quality

Size-Overall7%

Very small

Too narrow on others

is short

Noise Level6%

Makes a lot of noise

Loud

very loud

Love

Quality-Overall20%+0.88

Fantastic quality

Seems well made

Good piece of kit

Locking Mechanism17%+0.25

Good lock no issues

Lock mechanism operates smoothly

Lock works really smoothly

Value For Money11%+0.73

Good value

Well Worth the price

Amazing value

Strength8%+0.21

Solid construction, seems great 👍🏻 The lock seems to be of a solid construction, it's sturdy and has a decent weight

Very strong

A very sturdy piece of kit

Advertised Vs Actual Product6%+0.33

It does the job

As expected

Just what I wanted

Return

2.2% Return rate 50% Fixable by listing

Size-Overall45%▅▇██▇█

Very small

Too narrow on others

is short

Weight Heavy23%█▅▆▅▆▆

Very heavy

Quite heavy

consequently heavy bit of kit

Locking Mechanism4%▄█▄▄▄▃

expensive lock for a product which went wrong after a couple of months- disappointed

Unreliable lock

Poor quality lock

Defective Material/Parts4%█▃▄▅▃▄
Functionality-Overall4%▅█▅▄▇▇

FAQ

Common Sold Secure Gold Bike Lock questions

Answered from the same tracked data.