soft close hinges
Skip itSoft demand (-29.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good578.83avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good£13.89avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay£4.87–£22.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£104K£104K/yr · 107K searches
Growth
Bad-29.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, soft close hinges is a £104K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
soft close hinges market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £83K–£111K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #393
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 1.0%
- Avg brand age
- 29 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
44
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
29%
- FURNIWARE18%
- NANDEYIBI17%
- HBL'9%
- Hafele9%
- WAIZHIUA9%
- Kamtop8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top soft close hinges search terms
- soft close hinges44K/yr
- soft close hinges for kitchen cupboards33K/yr
- soft close cabinet hinges8K/yr
- soft close door hinges5K/yr
- soft close hinge4K/yr
- soft close kitchen hinges5K/yr
- slow close hinges3K/yr
- soft close cupboard hinges3K/yr
- soft close kitchen door hinges2K/yr
Top soft close hinges products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
30 X Pack of Soft Slow Close Kitchen Cabinet Door Hinges
NANDEYIBI£22.884.4★1,492 rev
HÄFELE *four Pack* Soft Close Add on for Use with Symphony 110 Click on Hinge
Hafele£7.354.3★1,925 rev
12pcs Soft Close Hinges for Kitchen Cupboards Wardrobe Furniture
WAIZHIUA£11.404.3★103 rev
HBL 10 Pcs Kitchen Cupboard Hinges Soft Close Hinges 35MM 110 Degree Full Overlay for Cupboard Door Kitchen Doors Cabinet and Wardrobe Clip-on Design for Easy Installation
HBL'£17.024.7★57 rev
Furniware 10 pcs Soft Close Cabinet Hinge 110 Degree Full Overlay Kitchen Door Hinge 35mm Concealed Kitchen Cabinet Hinges Cabinet Door Plate with Screws
FURNIWARE£17.774.6★980 rev
Newest
by launch date
26 PCS Concealed Soft Close Cabinet Hinges Full Overlay Kitchen Cupboard Hinges Wardrobe Door Hinge with Screws for Bathroom Bedroom Dining Room
QKNOSM£17.522 rev
4 Pcs 4.2 * 2.4 inch Soft Close Hinges 3D Adjustable Steel Concealed Cabinet Hinges Modern Full Overlay Door Hin-ges with 24 Screws for Kitchen Bathroom Bedroom & More
RUILILANG£6.0912 rev
HBL 10 Pcs Kitchen Cupboard Hinges Soft Close Hinges 35MM 110 Degree Full Overlay for Cupboard Door Kitchen Doors Cabinet and Wardrobe Clip-on Design for Easy Installation
HBL'£17.0257 rev
BATINO 10Pcs Kitchen Cupboard Hinges with Screws Cabinet Hinge Soft Close Hinges Wardrobe Door Hinge s Full Overlay Mute Kitchen Units Door Hinge for Bathroom Bedroom Dining Room
BATINO£8.3018 rev
12 PCS Soft Close Cabinet Hinges Kitchen Cupboard Hinges Cold Rolling Door Hinge Cupboard Hinges with Screws Soft Close Hinges for Bathroom Bedroom
HXSYKJDM£9.4213 rev
Trending
90-day click momentum26 PCS Concealed Soft Close Cabinet Hinges Full Overlay Kitchen Cupboard Hinges Wardrobe Door Hinge with Screws for Bathroom Bedroom Dining Room
QKNOSM£17.525.0★
10 Pcs Heavy Duty 35mm Cabinet Hinges Slide-on 110 Degree Full Overlay Self Closing Hinges for Kitchen Cabinets Bathroom Wardrobe Cupboard Folding Doors with Screws
Generic£11.304.7★
4 Pcs 4.2 * 2.4 inch Soft Close Hinges 3D Adjustable Steel Concealed Cabinet Hinges Modern Full Overlay Door Hin-ges with 24 Screws for Kitchen Bathroom Bedroom & More
RUILILANG£6.094.2★
12pcs Soft Close Hinges for Kitchen Cupboards Wardrobe Furniture
WAIZHIUA£11.404.3★
HBL 10 Pcs Kitchen Cupboard Hinges Soft Close Hinges 35MM 110 Degree Full Overlay for Cupboard Door Kitchen Doors Cabinet and Wardrobe Clip-on Design for Easy Installation
HBL'£17.024.7★
What buyers say about soft close hinges
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Fitted perfectly”
“Good price”
“working exactly as promised”
“Sturdy and easy to install”
“soft close works well”
“Easy to install”
“Does the job well”
“Easily does the job”
“the soft close mechanism is internal”
What buyers complain about
“randomly fall apart after a few weeks of use”
“Cheap”
“makes more difficult to fit as the kitchen cupboard doors are new”
“Did not work”
“Very flimsy”
“Doesn't fit pre drilled UK units and doors”
“First fitting -the hinges closed very slowly”
“Fiddly to install doors”
“Cheap, not for heavy doors”
“not soft closing as stated”
Top return reasons
Common questions
- Is soft close hinges profitable to sell on Amazon United Kingdom?
- The niche generates £104K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the soft close hinges niche?
- 18 brands and 44 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in soft close hinges?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.3%.
- When does demand for soft close hinges peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the soft close hinges niche?
- Listings span £4.87–£22.88; the average listing price is £13.89 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.