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Soft Close Hinges

Fail

Demand is soft, at -29.4% this quarter, so Soft Close Hinges is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£104K/yr107K searches / yr
90-day growth
-29.4%search demand this quarter
Competition
51%top-5 click share · 18 brands · 44 sellers

Flapen Score

Soft Close Hinges against its category

The dotted line is the DIY & Tools average. Past it, Soft Close Hinges is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Close Hinges market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soft Close Hinges 107K times last year and spent an estimated £104K. The top 5 brands take 62% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
7.0%
Market size, estimated
£104Ka year
Peak month
October1.8× the quietest month
Top search term
soft close hinges44K searches a year

02 · Price

A sale here is worth £13.89.

Listings sell for £13.89 on average, from £4.87 to £22.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.89 that is £1K to £3K a year per listing.

Average price
£13.89under the $15 to $100 sweet spot
Price range
£4.87–£22.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #393 within Cabinet Hardware. It carries 579 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#393in Cabinet Hardware
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
579per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Soft Close Hinges products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

44

Est. top-5 brand share

62%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 96%

Open market

29%

  • FURNIWARE18%
  • NANDEYIBI17%
  • HBL'9%
  • Hafele9%
  • WAIZHIUA9%
  • Kamtop8%

Demand

Soft Close Hinges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Soft Close Hinges search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • soft close hinges44K/yr
  • soft close hinges for kitchen cupboards33K/yr
  • soft close cabinet hinges8K/yr
  • soft close door hinges5K/yr
  • soft close hinge4K/yr
  • soft close kitchen hinges5K/yr
  • slow close hinges3K/yr
  • soft close cupboard hinges3K/yr
  • soft close kitchen door hinges2K/yr

Reviews and returns

What reviews say buyers love and hate about Soft Close Hinges

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Durability”
3.3%of orders come back
“randomly fall apart after a few weeks of use”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Soft Close Hinges questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data