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Soft Close Hinges

Fail

Demand is soft, at -29.4% this quarter, so Soft Close Hinges is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£104K/yr107K searches / yr
90-day growth
-29.4%search demand this quarter
Competition
51%top-5 click share · 18 brands · 44 sellers

Flapen Score

Soft Close Hinges against its category

The dotted line is the DIY & Tools average. Past it, Soft Close Hinges is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Close Hinges market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soft Close Hinges 107K times last year and spent an estimated £104K. The top 5 brands take 62% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
7.0%
Market size, estimated
£104Ka year
Peak month
October1.8× the quietest month
Top search term
soft close hinges44K searches a year

02 · Price

A sale here is worth £13.89.

Listings sell for £13.89 on average, from £4.87 to £22.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.89 that is £1K to £3K a year per listing.

Average price
£13.89under the $15 to $100 sweet spot
Price range
£4.87–£22.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #393 within Cabinet Hardware. It carries 579 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#393in Cabinet Hardware
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
579per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Soft Close Hinges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

44

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

29%

  • FURNIWARE18%
  • NANDEYIBI17%
  • HBL'9%
  • Hafele9%
  • WAIZHIUA9%
  • Kamtop8%

Demand

Soft Close Hinges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Soft Close Hinges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soft close hinges44K/yr
  • soft close hinges for kitchen cupboards33K/yr
  • soft close cabinet hinges8K/yr
  • soft close door hinges5K/yr
  • soft close hinge4K/yr
  • soft close kitchen hinges5K/yr
  • slow close hinges3K/yr
  • soft close cupboard hinges3K/yr
  • soft close kitchen door hinges2K/yr

Reviews and returns

What reviews say buyers love and hate about Soft Close Hinges

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.16

randomly fall apart after a few weeks of use

They have started breaking after a few months

Will not last

Quality-Overall12%+0.38

Cheap

Poor quality

Absolutely rubbish

Size-Overall11%+0.41

makes more difficult to fit as the kitchen cupboard doors are new

Don't fit

Template incorrect size

Functionality-Overall8%−0.13

Did not work

unfortunately it doesn't work as expected

Slow closers

Strength7%−0.06

Very flimsy

Weak

they are definately too weak screwing into carcus had to rush to b

Love

Quality-Overall22%+0.38

Excellent product

Good solid product

Good price for quality products

Size-Overall16%+0.41

Fitted perfectly

Easy to fit

Fitted perfectly, easily and are working as expected

Value For Money13%+1.56

Good price

Great value for money

value for money

Advertised Vs Actual Product10%+0.83

working exactly as promised

Did the job perfectly

As described

Strength6%−0.06

Sturdy and easy to install

they are very sturdy

Good hinges and strong so far

Return

3.3% Return rate 75% Fixable by listing

Size-Overall69%▇▇▇██▇

makes more difficult to fit as the kitchen cupboard doors are new

Don't fit

Template incorrect size

Compatibility-Overall11%█▆█▇▇█

Doesn't fit pre drilled UK units and doors

Not for Ikea wardrobe

Quality-Overall4%▄█▅▁▄▆

Cheap

Poor quality

Absolutely rubbish

Advertised Vs Actual Product3%▅▃██▃▆

not soft closing as stated

Functionality-Overall3%█▃▄▅▅▃

Did not work

unfortunately it doesn't work as expected

Slow closers

FAQ

Common Soft Close Hinges questions

Answered from the same tracked data.