Snips
FailPrices span $2.77–$17.40, mostly outside the sweet spot, so Snips is a Fail.
- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £113K/yr169K searches / yr
- 90-day growth
- -13.5%search demand this quarter
- Competition
- 56%top-5 click share · 21 brands · 85 sellers
Flapen Score
Snips against its category
The dotted line is the DIY & Tools average. Past it, Snips is stronger. Inside it, weaker.
Market
The Snips market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Snips 169K times last year and spent an estimated £113K. The top 5 brands take 63% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
9.4% of searches ended in a purchase last week.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- -13.5%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £113Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- snips74K searches a year
02 · Price
A sale here is worth £7.14.
Listings sell for £7.14 on average, from £2.77 to £17.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.14 that is £4K to £5K a year per listing.
- Average price
- £7.14under the $15 to $100 sweet spot
- Price range
- £2.77–£17.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Hand Tools. It carries 3,022 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Hand Tools
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,022per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Snips products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
nuosen Wire Cutter Craft Wire Precision Electrical Cable Cutter Cutting Plier Side Snips Flush Cutter Diagonal Pliers Cutting Pliers Tool for Coil Making Home DIY Jewelry
- Price
- £3.34
- Rating
- 4.4/5
- Reviews
- 3,733
- Age
- 5y ago

BOENFU Precision Wire Cutter 6 Inch Wire Flush Cutters Ultra Sharp Side Cutter Clippers with Longer Flush Cutting Edge Ideal Wire Snips for Crafting
- Price
- £6.38
- Rating
- 4.4/5
- Reviews
- 5,140
- Age
- 7y ago

STANLEY FATMAX Straight Cut Compound Action Aviation Snips Suitable for Aluminium Sheet UPVC Wire Mesh Leather Copper Plastic and Mild Steel 2-14-563
- Price
- £10.28
- Rating
- 4.7/5
- Reviews
- 15,241
- Age
- 22y ago

BOENFU Small Wire Cutter 5 Inches Flush Cutters Wire Snips Flush Cut Nippers Precision Small Side Cutting Pliers for Jewellery 3D Print Plastic Models Electronics Black
- Price
- £3.54
- Rating
- 4.4/5
- Reviews
- 4,712
- Age
- 3y ago

Sharp-tec Wire Cutters 160mm Side Cutters with Anti-Slip Handle 6-inch Professional Diagonal Cutting Pliers for DIY Household Workshop
- Price
- £7.80
- Rating
- 4.2/5
- Reviews
- 985
- Age
- 6y ago
Trending
90-day click momentum
VCELINK Precision Wire Cutter 6-Inch Flush Side Cutters with Fully Closed Blade Ideal for Electronics Jewelry Crafts & Model Building Wire Snips with Ergonomic Grip
- Price
- £6.76
- Rating
- 4.5/5
- Reviews
- 574
- Age
- 2y ago

BOOSDEN 5 Inch Wire Cutters Ultra Sharp Flush Cutter for Jewelry Making Small Flush Cut Pliers for Crafting Electronics Artificial Flowers Diagonal Side Cutters Wire Snips for Soft Copper Aluminum
- Price
- £6.10
- Rating
- 4.4/5
- Reviews
- 1,055
- Age
- 5y ago

10-22 AWG Multi Gauge Wire Stripping Pliers 7 Inch Cable Stripper Tool Electrical Wire Strippers Multifunctional Heavy Duty Cable Cutters Electrical Cable Strippers with Safety Lock
- Price
- £4.23
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 11mo ago

Wire Cutters Small Side Cutters for Crafts Flush Cutting Pliers for Jewelry Making Wire Pliers Floral Wire Cutters Tools for Floral Guitar Strings Cut Needs
- Price
- £4.21
- Rating
- 3.8/5
- Reviews
- 519
- Age
- 3y ago

Smilcloud 3 Pcs Nipper Electrical for Cutting Wire Electrical Wire Cable Cutter Precision Cutter Pliers with Soft Grip Slip Guards Handles for DIY Craft and Jewelry (Blue)
- Price
- £5.48
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 5y ago
Newest
by launch date
10-22 AWG Multi Gauge Wire Stripping Pliers 7 Inch Cable Stripper Tool Electrical Wire Strippers Multifunctional Heavy Duty Cable Cutters Electrical Cable Strippers with Safety Lock
- Price
- £4.23
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 11mo ago

1Pcs Wire Cutters Precision Cutting Pliers Ultra Sharp Wire Snips Wire Clippers Spring Loaded Flush Cutter Diagonal Cutting Pliers for Jewelry Making Crafting Wire Cutters Set
- Price
- £5.11
- Rating
- 3.8/5
- Reviews
- 41
- Age
- 1y ago

VCELINK Precision Wire Cutter 6-Inch Flush Side Cutters with Fully Closed Blade Ideal for Electronics Jewelry Crafts & Model Building Wire Snips with Ergonomic Grip
- Price
- £6.76
- Rating
- 4.5/5
- Reviews
- 574
- Age
- 2y ago

Wire Cutters Small Side Cutters for Crafts Flush Cutting Pliers for Jewelry Making Wire Pliers Floral Wire Cutters Tools for Floral Guitar Strings Cut Needs
- Price
- £4.21
- Rating
- 3.8/5
- Reviews
- 519
- Age
- 3y ago

WORKPRO 3-Piece Pliers Set 160mm Long Nose 160mm Diagonal Cutting 180mm Combination Soft Grip Blue Red Carbon Steel for DIY Household Repair
- Price
- £12.10
- Rating
- 4.6/5
- Reviews
- 894
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
85
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
56%
Top 20: 93%
Open market
33%
- BOENFU24%
- nuosen21%
- STANLEY8%
- Sharp-tec6%
- KAIWEETS4%
- OX Tools4%
Demand
Snips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Snips search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- snips74K/yr
- wire snips22K/yr
- wire cutters small11K/yr
- wire cutters electrical14K/yr
- cutting pliers10K/yr
- small wire cutters8K/yr
- snippers5K/yr
- electrical wire cutters6K/yr
- diagonal cutting pliers4K/yr
- jewellery wire cutters4K/yr
Reviews and returns
What reviews say buyers love and hate about Snips
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken within 2 days
Broke after 2 uses
Broke instantly
Appalling lack of quality control
Low quality cutters
Low quality
Not that strong
Not sturdy
Weak
Not fit for purpose
Small cutters
Very small
For an item costing so little
Not impressed wasted money
I can see why they have been reduced in cost
Love
Nice quality set
Great quality tool
Brilliant quality
Excellent value
Fair price
Great value
Easy to use
easy to use very nice to hold
Easy to handle
Works well as advertised
As described
Just what I needed
Well constructed
Great value robust tool
Very strong
Return
0.6% Return rate 43% Fixable by listing
Not fit for purpose
Small cutters
Very small
They simply dont work
Not very effective
Will not work despite trying multiple times
Appalling lack of quality control
Low quality cutters
Low quality
Broken within 2 days
Broke after 2 uses
Broke instantly
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snips questions
Answered from the same tracked data.








