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Smokeless Coal

Fail

Demand is soft, at -68.7% this quarter, so Smokeless Coal is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£51K/yr76K searches / yr
90-day growth
-68.7%search demand this quarter
Competition
61%top-5 click share · 15 brands · 64 sellers

Flapen Score

Smokeless Coal against its category

The dotted line is the DIY & Tools average. Past it, Smokeless Coal is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smokeless Coal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smokeless Coal 76K times last year and spent an estimated £51K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -68.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-68.7%
Conversion, latest week
3.3%
Market size, estimated
£51Ka year
Peak month
January12.9× the quietest month
Top search term
smokeless coal43K searches a year

02 · Price

A sale here is worth £20.25.

Listings sell for £20.25 on average, from £7.59 to £56.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £20.25 that is £2K to £5K a year per listing.

Average price
£20.25inside the $15 to $100 sweet spot
Price range
£7.59–£56.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #47 within Fireplaces, Stoves & Accessories. It carries 483 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
33%
Out of stock, average day
13.9%
Average rank
#47in Fireplaces, Stoves & Accessories
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
483per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Smokeless Coal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

64

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

15%

  • Brazier25%
  • Log-Delivery16%
  • Saras Flavours of Asia16%
  • Homefire11%
  • Warma10%
  • Suregreen8%
  • Open — no brand owns it (9 brands, 15%)

Demand

Smokeless Coal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.9×

Search terms

Top Smokeless Coal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smokeless coal43K/yr
  • smokeless fuel6K/yr
  • anthracite coal3K/yr
  • bag of coal2K/yr
  • house coal for open fire2K/yr
  • house coal3K/yr
  • ecoal2K/yr
  • smokeless coal 25kg bags3K/yr
  • eco coal1K/yr
  • smokeless coal for multi fuel stove2K/yr

Reviews and returns

What reviews say buyers love and hate about Smokeless Coal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating18%−0.18

Inconsistent heat

the heat didn't last long enough for our usual cooks

But definitely not much heat

Flammable17%−0.10

The pieces initially burn hot

Hard to burn

Lots of dark smoke

Value For Money15%+2.09

These are way overpriced, shop around Amazon isn't the place to buy this kinda stuff, I bought and wish I didn't

Cheaper though local supermarket

Waste of money

Moist/Dry10%−0.07

Bag was a bit wet upon delivery

Either way, the briquettes were wet

Very damp unfortunately

Quality-Overall9%+0.73

not the best

Poor

Just shockingly poor

Love

Value For Money33%+2.09

Good value

Good value for money

Good value for money

Quality-Overall17%+0.73

Good quality coal

Excellent product

Quality

Ease Of Use8%+0.20

By far the easy way to buy

theyre easy to find

Easy to light

Efficiency5%+0.26

Works well

Durability5%+0.44

Last a while

Great longevity

seem to last along time

Return

0.4% Return rate 31% Fixable by listing

Size-Overall18%▆▁▄▁▁█

Very mid

The charcoal peices are tiny

Flammable12%▁▁██▁▃

The pieces initially burn hot

Hard to burn

Lots of dark smoke

Value For Money12%▁█▁▁▁▄

These are way overpriced, shop around Amazon isn't the place to buy this kinda stuff, I bought and wish I didn't

Cheaper though local supermarket

Waste of money

Advertised Vs Actual Product9%█▁▁▁█▄

Doesnt do what it says

Not as described

Quality-Overall9%▁▇▁▁█▁

not the best

Poor

Just shockingly poor

FAQ

Common Smokeless Coal questions

Answered from the same tracked data.