smokeless coal
Skip itSoft demand (-68.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£20.25avg listing price — sweet spot $15–$100
Price range
Great£7.59–£56.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great482.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad£51K£51K/yr · 76K searches
Growth
Bad-68.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, smokeless coal is a £51K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
smokeless coal market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £122K–£162K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 58%
- Out of stock
- 13.9%
- Avg brand age
- 76 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
64
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
15%
- Brazier25%
- Log-Delivery16%
- Saras Flavours of Asia16%
- Homefire11%
- Warma10%
- Suregreen8%
- Open — no brand owns it (9 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -68.7% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.9×
Top smokeless coal search terms
- smokeless coal43K/yr
- smokeless fuel6K/yr
- anthracite coal3K/yr
- bag of coal2K/yr
- house coal for open fire2K/yr
- house coal3K/yr
- ecoal2K/yr
- smokeless coal 25kg bags3K/yr
- eco coal1K/yr
- smokeless coal for multi fuel stove2K/yr
Top smokeless coal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oxbow Red Smokeless Coal Briquettes 10kg - Britains Brightest Economy
Log-Delivery£13.413.9★191 rev
Brazier Multi Purpose Smokeless Fuel 20Kg
Brazier£18.464.2★946 rev
Brazier Fuels Multi Purpose Smokeless Fuel 10kg
Brazier£7.594.2★946 rev
20kg CosyGlo Smokeless Coal - High Heat Output & Low Ash Fuel - For Open Fires Multi-Purpose Stoves Fire Burner Boilers
Warma£24.634.3★81 rev
Homefiire Brazier Smokeless Coal 10kg | Long-Lasting Low-Emission Fuel for Open Fires & Multi-Fuel Stoves | Attractive Flame | Ready to Burn
Saras Flavours of Asia£11.804.4★75 rev
Newest
by launch date
Overnite Long Burning Briquettes Slow Burn Smokeless Fuel Up to 8 Hour Burn Eco Softwood Heat Logs Low Moisture Long Lasting Heat for Log Burners & Multi Fuel Stoves 20kg Pack
Shelby Wood Company£25.571 rev
OUTBACK Briquettes 8kg Bag Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Coal Perfect for Outdoor Grills (1x 8kg Bag)
GardenCo£11.91149 rev
4 x 1.25kg Bags (5kg) Premium Instant Light BBQ Charcoal Bags of Instant Barbecue Lumpwood Charcoal (2x Twin Packs)
GardenCo£11.30267 rev
Brazier Smokeless Coal - 20kg | Fuel for Clean and Efficient Heating | Low Emissions | Clean and Efficient | Ideal for Multi-Fuel Stoves
Saras Flavours of Asia£19.9525 rev
Homefiire Brazier Smokeless Coal 10kg | Long-Lasting Low-Emission Fuel for Open Fires & Multi-Fuel Stoves | Attractive Flame | Ready to Burn
Saras Flavours of Asia£11.8075 rev
Trending
90-day click momentumOUTBACK Briquettes 8kg Bag Premium BBQ Charcoal Briquettes Hotter Longer Burning Constant High Temperature Barbecue Charcoal Coal Perfect for Outdoor Grills (1x 8kg Bag)
GardenCo£11.914.3★
Overnite Long Burning Briquettes Slow Burn Smokeless Fuel Up to 8 Hour Burn Eco Softwood Heat Logs Low Moisture Long Lasting Heat for Log Burners & Multi Fuel Stoves 20kg Pack
Shelby Wood Company£25.574.0★
320 Premium Coconut Shisha Charcoal Coal (25mm Cubes) for Hookah BBQ 1 kg - 72 Pieces - Nicotine Free
320º£8.894.4★
4 x 1.25kg Bags (5kg) Premium Instant Light BBQ Charcoal Bags of Instant Barbecue Lumpwood Charcoal (2x Twin Packs)
GardenCo£11.304.6★
FAT PANDA Multi Purpose Smokeless Fuel 20Kg Black
FAT PANDA£17.245.0★
What buyers say about smokeless coal
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Good quality coal”
“By far the easy way to buy”
“Works well”
“Last a while”
“Does as advertised”
“Burnt well gave heat needed would buy again”
“the coals are still glowing”
“Decent heat”
“wood lasts longer”
What buyers complain about
“Inconsistent heat”
“The pieces initially burn hot”
“These are way overpriced, shop around Amazon isn't the place to buy this kinda stuff, I bought and wish I didn't”
“Bag was a bit wet upon delivery”
“not the best”
“Doesnt do what it says”
“Very mid”
“for some reason the coal lumps were wet so not easy to light”
“20kgs is heavy”
“Smoky”
Top return reasons
Common questions
- Is smokeless coal profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -68.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the smokeless coal niche?
- 15 brands and 64 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in smokeless coal?
- Top complaints mined from reviews: Heating, Flammable, Value For Money. The return rate is 0.4%.
- When does demand for smokeless coal peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.9× the quietest.
- What does it cost to enter the smokeless coal niche?
- Listings span £7.59–£56.95; the average listing price is £20.25 (sweet spot $15–$100). The average incumbent carries 483 reviews — the moat a new listing must climb.