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Smokeless Coal

soft demand (-68.7% this quarter) — Smokeless Coal doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 13Growth 0Conversion 42Competition 41Returns 98Price range 83Avg price 88Brand share 46Review moat 76Quality gap 77
This niche Category average

Is Smokeless Coal profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Smokeless Coal is a £51K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Smokeless Coal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -68.7% over the last 90 days and 3.3% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr8K
Search volume / yr-68.7%76K
Conversion rate3.3%
Avg price£20.25

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers15 · 64
Top-5 product click share61%
Open market23%
Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement58%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews483

Top Smokeless Coal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

64

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

15%

  • Brazier25%
  • Log-Delivery16%
  • Saras Flavours of Asia16%
  • Homefire11%
  • Warma10%
  • Suregreen8%
  • Open — no brand owns it (9 brands, 15%)

Smokeless Coal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR3.3%Products24Brands15Top 5 Brands77%OOS Rate13.9%Rating4.3★Reviews483Avg BSR#47
6K4KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.9×

Top Smokeless Coal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • smokeless coal43K/yr
  • smokeless fuel6K/yr
  • anthracite coal3K/yr
  • bag of coal2K/yr
  • house coal for open fire2K/yr
  • house coal3K/yr
  • ecoal2K/yr
  • smokeless coal 25kg bags3K/yr
  • eco coal1K/yr
  • smokeless coal for multi fuel stove2K/yr

What reviews say buyers love and hate about Smokeless Coal

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Value For Money33%

Good value

Quality-Overall17%

Good quality coal

Ease Of Use8%

By far the easy way to buy

Efficiency5%

Works well

Durability5%

Last a while

What buyers complain about

89% of reviews
Heating18%

Inconsistent heat

Flammable17%

The pieces initially burn hot

Value For Money15%

These are way overpriced, shop around Amazon isn't the place to buy this kinda stuff, I bought and wish I didn't

Moist/Dry10%

Bag was a bit wet upon delivery

Quality-Overall9%

not the best

Smokeless Coal return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
18%
2Flammable
12%
3Value For Money
12%
4Advertised Vs Actual Product
9%
5Quality-Overall
9%

Common Smokeless Coal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Smokeless Coal 47/100 on Amazon United Kingdom — Skip it. The niche generates £51K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -68.7% over the last 90 days.
Search demand for Smokeless Coal on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 12.9× the quietest.