Smoke Pellets
FailThe top 5 brands take 100% of clicks, so Smoke Pellets is a Fail.
- Flapen Score
- 43 / 100Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 4943
- Market size
- £64K/yr43K searches / yr
- 90-day growth
- -22.4%search demand this quarter
- Competition
- 72%top-5 click share · 5 brands · 24 sellers
Flapen Score
Smoke Pellets against its category
The dotted line is the DIY & Tools average. Past it, Smoke Pellets is stronger. Inside it, weaker.
Market
The Smoke Pellets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smoke Pellets 43K times last year and spent an estimated £64K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
10.2% of searches ended in a purchase last week.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -22.4%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £64Ka year
- Peak month
- October3.5× the quietest month
- Top search term
- smoke pellets16K searches a year
02 · Price
A sale here is worth £14.50.
Listings sell for £14.50 on average, from £5.20 to £29.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.50 that is £1K to £4K a year per listing.
- Average price
- £14.50under the $15 to $100 sweet spot
- Price range
- £5.20–£29.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #579 within Fireplaces, Stoves & Accessories. It carries 199 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 69%
- Out of stock, average day
- 3.9%
- Average rank
- #579in Fireplaces, Stoves & Accessories
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 199per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Smoke Pellets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Arctic Hayes PHB006 1 x Standard White Smoke 6-Pieces Pellet Tube
- Price
- £6.48
- Rating
- 4.0/5
- Reviews
- 123
- Age
- 10y ago

Arctic Hayes PH025 Encapsulated White Smoke 10-Pieces Pellet Tub
- Price
- £10.37
- Rating
- 4.2/5
- Reviews
- 91
- Age
- 16y ago

Arctic Hayes PH525 1 x Encapsulated White Smoke 50-Pieces Pellet Tub
- Price
- £29.74
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 10y ago

Arctic Hayes PH001C Red Smoke 6-Piece Pellet Tube
- Price
- £9.18
- Rating
- 4.3/5
- Reviews
- 167
- Age
- 6y ago

Rothenberger 6.7043 13g Standard Smoke Pellets
- Price
- £10.33
- Rating
- 4.3/5
- Reviews
- 976
- Age
- 16y ago
Trending
90-day click momentum
Calanus Pellets 1mm 110g
- Price
- £12.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

TOPLINE Big K Smokeys Premium Hardwood Pellets - 9 kg Box of 100% Natural Classic Blend Cherry Maple & Hickory BBQ Wood Smoking Pellets with Card for Woodfire Grills Smokers & Pizza Ovens. Brown
- Price
- £20.98
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 2y ago

Rothenberger 6.7044 8g Encapsulated Smoke Pellets (Pack of 10)
- Price
- £12.06
- Rating
- 4.5/5
- Reviews
- 462
- Age
- 14y ago

Arctic Hayes PH025 Encapsulated White Smoke 10-Pieces Pellet Tub
- Price
- £10.37
- Rating
- 4.2/5
- Reviews
- 91
- Age
- 16y ago

Arctic Hayes PH030 5g Encapsulated White Smoke 10-Pieces Pellet Tub
- Price
- £9.31
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 6y ago
Newest
by launch date
Calanus Pellets 1mm 110g
- Price
- £12.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Hamilton Gas Products 3g Encapsulated White Smoke Pellets - Pack of 100 | Long Burn Non-Toxic Oil-Free
- Price
- £25.36
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 2y ago

TOPLINE Big K Smokeys Premium Hardwood Pellets - 9 kg Box of 100% Natural Classic Blend Cherry Maple & Hickory BBQ Wood Smoking Pellets with Card for Woodfire Grills Smokers & Pizza Ovens. Brown
- Price
- £20.98
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 2y ago

Arctic Hayes PH001 13g White Smoke Pellet (Tube of 6)
- Price
- £8.87
- Rating
- 4.0/5
- Reviews
- 171
- Age
- 5y ago

Arctic Hayes PH001C Red Smoke 6-Piece Pellet Tube
- Price
- £9.18
- Rating
- 4.3/5
- Reviews
- 167
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Arctic Hayes81%
- Rothenberger10%
- BCUK4%
- HAMILTON GAS PRODUCTS LTD3%
- Big K2%
Demand
Smoke Pellets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.5×
Search terms
Top Smoke Pellets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smoke pellets16K/yr
- dry ice pellets14K/yr
- smoke pellets chimney flue test10K/yr
- smoke bombs for chimneys4K/yr
Reviews and returns
What reviews say buyers love and hate about Smoke Pellets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not easy to use
Love
Excellent product
The fish like them and quality and value
exactly as advertised
does what it says
Good product and price
For the Ideal Flue Test
Lights up nice and easy
Return
0.7% Return rate 25% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smoke Pellets questions
Answered from the same tracked data.








