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Smoke Pellets

Fail

The top 5 brands take 100% of clicks, so Smoke Pellets is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£64K/yr43K searches / yr
90-day growth
-22.4%search demand this quarter
Competition
72%top-5 click share · 5 brands · 24 sellers

Flapen Score

Smoke Pellets against its category

The dotted line is the DIY & Tools average. Past it, Smoke Pellets is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoke Pellets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smoke Pellets 43K times last year and spent an estimated £64K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
10.2%
Market size, estimated
£64Ka year
Peak month
October3.5× the quietest month
Top search term
smoke pellets16K searches a year

02 · Price

A sale here is worth £14.50.

Listings sell for £14.50 on average, from £5.20 to £29.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.50 that is £1K to £4K a year per listing.

Average price
£14.50under the $15 to $100 sweet spot
Price range
£5.20–£29.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #579 within Fireplaces, Stoves & Accessories. It carries 199 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
69%
Out of stock, average day
3.9%
Average rank
#579in Fireplaces, Stoves & Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
199per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Smoke Pellets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Arctic Hayes81%
  • Rothenberger10%
  • BCUK4%
  • HAMILTON GAS PRODUCTS LTD3%
  • Big K2%

Demand

Smoke Pellets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.5×

Search terms

Top Smoke Pellets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smoke pellets16K/yr
  • dry ice pellets14K/yr
  • smoke pellets chimney flue test10K/yr
  • smoke bombs for chimneys4K/yr

Reviews and returns

What reviews say buyers love and hate about Smoke Pellets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use100%−0.53

Not easy to use

Love

Quality-Overall29%+2.14

Excellent product

The fish like them and quality and value

Advertised Vs Actual Product29%−0.10

exactly as advertised

does what it says

Value For Money14%+0.92

Good product and price

Filtration14%+0.92

For the Ideal Flue Test

Brightness/Shine/Glow14%+0.92

Lights up nice and easy

Return

0.7% Return rate 25% Fixable by listing

Functionality-Overall63%▁███▁▅
Size-Overall25%▁▁▁▁█▁
Smell13%▁▁▁▁▁█

FAQ

Common Smoke Pellets questions

Answered from the same tracked data.