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Smoke Grenades

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $103K a year here, so Smoke Grenades is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 2,225 DIY & Tools niches · +14 vs the category median of 49
Market size
£103K/yr208K searches / yr
90-day growth
+62.5%search demand this quarter
Competition
48%top-5 click share · 11 brands · 17 sellers

Flapen Score

Smoke Grenades against its category

The dotted line is the DIY & Tools average. Past it, Smoke Grenades is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoke Grenades market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smoke Grenades 208K times last year and spent an estimated £103K. The top 5 brands take 76% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +62.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
+62.5%
Conversion, latest week
2.7%
Market size, estimated
£103Ka year
Top search term
smoke bombs66K searches a year

02 · Price

A sale here is worth £18.17.

Listings sell for £18.17 on average, from £7.48 to £25.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £18.17 that is £2K to £5K a year per listing.

Average price
£18.17inside the $15 to $100 sweet spot
Price range
£7.48–£25.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #291 within Safety & Security. It carries 541 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
25%
Out of stock, average day
7.2%
Average rank
#291in Safety & Security
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
541per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Smoke Grenades products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

17

Top-5 brand share

76%

Top 20: 92%

Top-5 click share

48%

Top 20: 83%

Open market

16%

  • Generic40%
  • EXCLUSIVE ONLINE17%
  • Inevitable Party8%
  • --8%
  • Ratkil6%
  • Arctic Hayes5%
  • Open — no brand owns it (5 brands, 16%)

Demand

Smoke Grenades search demand

Weekly searches over the year. Pick a range.

5K3KMay '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Smoke Grenades search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smoke bombs66K/yr
  • smoke flares30K/yr
  • smoke grenade19K/yr
  • smoke bomb27K/yr
  • flares smoke14K/yr
  • smoke grenades30K/yr
  • smoke cannon7K/yr
  • smoke flare6K/yr
  • smoke grenades ring pull5K/yr
  • smoke bombs for rats5K/yr

Reviews and returns

What reviews say buyers love and hate about Smoke Grenades

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall21%−0.24

not effective enough to do the job

Does not work

Not effective

Quality-Overall16%−0.31

Product lacks consistent results

Not sure of the quality very hard to tell

Rubbish

Value For Money15%−0.08

Not a good deal

Overpriced

Overpriced

Size-Overall14%−0.07

Really small

Bit smaller tben thought

These are tiny

Smell8%−0.03

dont waste your money god knows how Im getting rid of smell

bedroom smells like a bonfire

It smelled like CS gas which seemed odd

Love

Ease Of Use25%+1.77

Easy to use

easy to use. pull ring towards you

They were easy to use – just light the wick

Advertised Vs Actual Product23%+1.27

Very Effective – Did Exactly What It Promised

As described

It did the job

Strength11%+0.82

Strong

Great and effective

Very effective

Quality-Overall10%−0.31

Great value and quality

Enola Gaye are the most reliable

Good product

Efficiency7%+0.66

Very Effective – Did Exactly What It Promised

Worked great

Works well

Return

0.6% Return rate 30% Fixable by listing

Functionality-Overall35%▅▆▅▇▆█

not effective enough to do the job

Does not work

Not effective

Size-Overall13%▁▅█▅▆▃

Really small

Bit smaller tben thought

These are tiny

Advertised Vs Actual Product11%▁▆▆█▇▂
Value For Money8%▅▃█▅▁▃

Not a good deal

Overpriced

Overpriced

Defective Material/Parts8%▆█▁▂▃▆

FAQ

Common Smoke Grenades questions

Answered from the same tracked data.