Is smoke bombs profitable to sell on Amazon United Kingdom?

The niche generates £111K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.7%. Flapen's verdict: Worth a look (59/100).

How competitive is the smoke bombs niche?

14 brands and 33 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in smoke bombs?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 0.7%.

When does demand for smoke bombs peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 2.6× the quietest.

What does it cost to enter the smoke bombs niche?

Listings span £4.79–£48.62; the average listing price is £16.90 (sweet spot $15–$100). The average incumbent carries 877 reviews — the moat a new listing must climb.

smoke bombs

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great£16.90

avg listing price — sweet spot $15–$100

Price range

Great£4.79–£48.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good876.56

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Growth

Okay+10.7%

90-day search growth — must beat 0% to launch

Market size

Okay£111K

£111K/yr · 129K searches

According to Flapen's Amazon United Kingdom niche tracking, smoke bombs is a £111K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 59/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

smoke bombs market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £85K–£101K; units × avg price
Conversion rate: 5.1%
Avg BSR: #199
Page quality: 0%
Prime: 76%
Sponsored: 71%
Out of stock: 3.8%
Avg brand age: 62 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

76%

Top 20: 99%

Top-5 click share

52%

Top 20: 86%

Open market

18%

Arctic Hayes30%
Generic21%
Ratkil10%
CritterKill8%
Pest Expert7%
Xterminate6%
Open — no brand owns it (8 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.7% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.6×

Open Trend

Top smoke bombs search terms

smoke bombs66K/yr +48.5%2.3% conv.
smoke bomb27K/yr +9.4%2.6% conv.
smoke pellets16K/yr -6.4%4.4% conv.
smoke pellets chimney flue test10K/yr -33.1%12.1% conv.
smoke bombs for rats5K/yr -19.6%2.2% conv.
smoke bombs for chimneys4K/yr -65.1%8.1% conv.
smoke pellet3K/yr -90.5%5.3% conv.

All search terms

Top smoke bombs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Generic£19.944.1★10 rev

Arctic Hayes PH025 Encapsulated White Smoke 10-Pieces Pellet Tub

Arctic Hayes£10.374.2★91 rev

Insectokil Smoke Bombs (Pack of 4) Mini Smoke Bomb Foggers For Effective Control Of All Flying And Crawling Insects

Ratkil£16.733.9★7,250 rev

Arctic Hayes PHB006 1 x Standard White Smoke 6-Pieces Pellet Tube

Arctic Hayes£6.484.0★123 rev

16g Smoke Bomb Fogger For Fleas Bedbugs Moths and all insects | Professional Strength (4)

CritterKill£24.354.1★1,985 rev

Newest

by launch date

Generic£19.9410 rev

9mo ago

NOPE! Flea Smoke Bombs for The Home (14g) | 6x8m Coverage | Non-Staining | Killer for All Flying & Crawling Insects | for Bedrooms Living Rooms Garages

NOPE!£7.52258 rev

1y ago

Smoke Grenades/Flares for Paintball Weddings Photo-shoots & Special Effects 60 Seconds Duration (Blue)

Generic£7.482 rev

2y ago

4 Mix Smoke Flares 60 seconds perfect for wedding birthday or any other occasion pull ring ignition (blue)

Generic£17.4511 rev

2y ago

Wasp Smoke Bomb 4 Pack - Fast-Acting Formula Comprehensive Coverage Non-Staining for Home Use Effective Against All Insects

READY STEADY DEFEND£16.5642 rev

3y ago

What buyers say about smoke bombs

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product19%

“exactly as advertised”

Ease Of Use17%

“Easy to use”

Value For Money10%

“Great value”

Strength9%

“Strong”

Efficiency8%

“Very Effective – Did Exactly What It Promised”

Quality-Overall8%

“Excellent product”

Pest/Insect Control6%

“no more flies”

Durability3%

“Hope it lasts”

Size-Overall3%

“I suited up”

Instructions/User Manual/Troubleshooting2%

“and the instructions are clear and straightforward”

What buyers complain about

Functionality-Overall32%

“Not effective”

Value For Money11%

“Delivery was slightly expensive”

Smell11%

“It stinks your house out”

Quality-Overall9%

“Product lacks consistent results”

Size-Overall8%

“They are quite small”

Instructions/User Manual/Troubleshooting6%

“Quite expensive, and the instructions are printed so ridiculously small, when you're making so much profit, don't try and save by making the instructions unreadable”

Natural Resource Wastage4%

“Load of rubbish”

Pest/Insect Control3%

“Avoid for flying ants”

Heating3%

“Nearly burnt my house down”

Ease Of Use2%

“Not easy to use”

Top return reasons

Functionality-Overall33%

Size-Overall20%

Advertised Vs Actual Product11%

Defective Material/Parts6%

Smell4%

Flammable3%

Value For Money3%

Ease Of Use3%

Instructions/User Manual/Troubleshooting3%

Color2%

Common questions

Is smoke bombs profitable to sell on Amazon United Kingdom?: The niche generates £111K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.7%. Flapen's verdict: Worth a look (59/100).
How competitive is the smoke bombs niche?: 14 brands and 33 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in smoke bombs?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 0.7%.
When does demand for smoke bombs peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 2.6× the quietest.
What does it cost to enter the smoke bombs niche?: Listings span £4.79–£48.62; the average listing price is £16.90 (sweet spot $15–$100). The average incumbent carries 877 reviews — the moat a new listing must climb.