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Smoke and Carbon Monoxide Alarm

Maybe

Returns run at only 1.0% of orders. But demand is soft, at -34.9% this quarter, so Smoke and Carbon Monoxide Alarm is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£402K/yr183K searches / yr
90-day growth
-34.9%search demand this quarter
Competition
63%top-5 click share · 8 brands · 34 sellers

Flapen Score

Smoke and Carbon Monoxide Alarm against its category

The dotted line is the DIY & Tools average. Past it, Smoke and Carbon Monoxide Alarm is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoke and Carbon Monoxide Alarm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smoke and Carbon Monoxide Alarm 183K times last year and spent an estimated £402K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £402K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-34.9%
Conversion, latest week
10.7%
Market size, estimated
£402Ka year
Peak month
November2.1× the quietest month
Top search term
smoke and carbon monoxide alarm88K searches a year

02 · Price

A sale here is worth £20.60.

Listings sell for £20.60 on average, from £10.85 to £36.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £20.60 that is £15K to £21K a year per listing.

Average price
£20.60inside the $15 to $100 sweet spot
Price range
£10.85–£36.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£21K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #25 within Safety & Security. It carries 3,357 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
1.2%
Average rank
#25in Safety & Security
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,357per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Smoke and Carbon Monoxide Alarm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£60K£80K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

34

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

3%

  • Fireangel28%
  • X-Sense24%
  • Yezala19%
  • AEGISLINK11%
  • Kidde10%
  • Kitire5%
  • Open — no brand owns it (2 brands, 3%)

Demand

Smoke and Carbon Monoxide Alarm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Smoke and Carbon Monoxide Alarm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smoke and carbon monoxide alarm88K/yr
  • carbon monoxide and smoke detector19K/yr
  • smoke alarm and carbon monoxide detector16K/yr
  • fire alarm and carbon monoxide detector13K/yr
  • combination smoke & carbon monoxide detectors7K/yr
  • smoke and carbon monoxide alarms for home6K/yr
  • fire and carbon monoxide alarm9K/yr
  • fire angel smoke and carbon monoxide alarms for home7K/yr
  • smoke and co2 alarm detector combined5K/yr
  • carbon monoxide and smoke alarm4K/yr

Reviews and returns

What reviews say buyers love and hate about Smoke and Carbon Monoxide Alarm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.16

Failed within 5 months

doesn't last

Failed after 2 years and 4 months

Battery Life18%−0.09

Battery Failure

No battery life

Battery doesn't last

Noise Level7%−0.01

Loud alarm

It's loud

Loud to

Alarm/Timer Accuracy6%−0.01

False alarms

Very loud alarm

Faulty unit and alarm keeps going off for no reason

Functionality-Overall4%−0.02

contacted them again to say that it did not work cleaning it

No longer functioning as it should

Did not work

Love

Quality-Overall14%+0.80

Solid build quality

Excellent product

Good product from trusted brand

Value For Money13%+0.86

Fairly priced

Excellent value

great value for money

Assembly/Installation11%+0.80

Easy to assemble

easy to mount

Easy installation

Size-Overall8%+0.59

Right fit

Easy to fit

easily fitted and reliable

Alarm/Timer Accuracy7%−0.01

Very good alarm, easy to set up and install

Loud enough alarm

Safety alarm

Return

1.0% Return rate 15% Fixable by listing

Alarm/Timer Accuracy22%▆█▇█▆█

False alarms

Very loud alarm

Faulty unit and alarm keeps going off for no reason

Functionality-Overall21%█▇█▇▆█

contacted them again to say that it did not work cleaning it

No longer functioning as it should

Did not work

Size-Overall12%▅█▄▅██

the backplate did not fit the unit

The units small

Small

Defective Material/Parts8%▇▆▇▆█▅
Compatibility-Overall5%▆█▄▄▇▆

FAQ

Common Smoke and Carbon Monoxide Alarm questions

Answered from the same tracked data.