Smoke Alarms for Home 2 Pack

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.4% of those searches ended in a purchase. Searches in the last 90 days moved -40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months

28K

Growth, 90 days vs prior 90

-40.6%

Conversion, latest week

20.4%

Market size, estimated

£82Ka year

Peak month

November2.4× the quietest month

Top search term

smoke detectors for home 2 pack7K searches a year

Listings sell for £14.46 on average, from £10.35 to £20.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £14.46 that is £4K to £7K a year per listing.

Average price

£14.46under the $15 to $100 sweet spot

Price range

£10.35–£20.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

£4K–£7K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #23 within Safety & Security. It carries 4,985 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

10.8%

Average rank

#23in Safety & Security

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,985per listing

Listings tracked

11

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months