Smoke Alarms for Home
MaybeShoppers spend $2.0M a year here. But demand is soft, at -21.1% this quarter, so Smoke Alarms for Home is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 4954
- Market size
- £2.0M/yr1.5M searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 61%top-5 click share · 8 brands · 47 sellers
Flapen Score
Smoke Alarms for Home against its category
The dotted line is the DIY & Tools average. Past it, Smoke Alarms for Home is stronger. Inside it, weaker.
Market
The Smoke Alarms for Home market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smoke Alarms for Home 1.5M times last year and spent an estimated £2.0M. The top 5 brands take 85% of clicks. Demand peaks in Jan–Nov. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
11.8% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £2.0Ma year
- Peak month
- November1.8× the quietest month
- Top search term
- smoke alarms for home549K searches a year
02 · Price
A sale here is worth £11.26.
Listings sell for £11.26 on average, from £5.74 to £18.70. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £11.26 that is £90K to £113K a year per listing.
- Average price
- £11.26under the $15 to $100 sweet spot
- Price range
- £5.74–£18.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £90K–£113K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #16 within Safety & Security. It carries 5,197 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #16in Safety & Security
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,197per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Smoke Alarms for Home products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FireAngel Optical Smoke Alarm - FA6620 10-Year Battery Smoke Alarms for Home with Test/Silence Button - Replacement for FireAngel ST-622/ST-620 - Early Smoke Detector Fire Alarm - White
- Price
- £10.85
- Rating
- 4.3/5
- Reviews
- 12,634
- Age
- 4y ago
2 Pack Smoke Alarms for Home 10-Year Life Fire Alarms with 5-Year Replaceable Battery EN14604 Certified Photoelectric Smoke Detector with Silence Button LED Light for Kitchen Caravan Office
- Price
- £11.58
- Rating
- 4.6/5
- Reviews
- 1,097
- Age
- 3y ago
FireAngel Optical Smoke Alarm 2-Pack - FA6620 10-Year Battery Smoke Alarms for Home with Test/Silence Button - Replacement for FireAngel ST-622/ST-620 - Early Smoke Detector Fire Alarm - White
- Price
- £18.70
- Rating
- 4.3/5
- Reviews
- 12,634
- Age
- 4y ago
X-Sense Smoke Alarm for Home 10-Year Sealed Battery Fire Alarm LED Indicator & Silence Button Smoke Detector Battery Operated Conforms to EN 14604 Standard SD11
- Price
- £9.26
- Rating
- 4.5/5
- Reviews
- 7,698
- Age
- 8y ago
STATUS 9V Photoelectric Smoke Alarm Battery Operated Fire Detector for Home Bedroom Kitchen Hallway Includes 9V Battery Easy Test Button Low Battery Warning (9VDCPESA5)
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 1,194
- Age
- 12y ago
Trending
90-day click momentum
BLACK+DECKER Smoke Alarm for Homes - Battery Powered 10 Year Sensor Life with 9v Replaceable Battery Included. Easy to Install Smoke Detector Fire Alarm. Suitable for Hallways Landings Living Rooms
- Price
- £5.77
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 2mo ago
BLACK+DECKER Multi-Sensor Smoke And Heat Alarm. Battery Powered With 10 Year Battery Included. Easy To Install Smoke Detector Fire Alarm. Smoke Alarms for Home.
- Price
- £12.10
- Rating
- 4.9/5
- Reviews
- 52
- Age
- 8mo ago
X-Sense Smoke Alarm for Home with Magnetic Mount Standby Without Flashing Light 10-Year Irreplaceable Battery Fire Alarm Test/Silence Button Ultra-Thin Smoke Detector XS0G-SN 1-Pack
- Price
- £9.35
- Rating
- 4.6/5
- Reviews
- 575
- Age
- 12mo ago
X-Sense Smoke Alarm for Home 10-Year Battery Fire Alarm LED Indicator & Silence Button Smoke Detector Battery Operated Conforms to EN 14604 Standard SD11 2-Pack
- Price
- £17.40
- Rating
- 4.5/5
- Reviews
- 7,698
- Age
- 1y ago
2 Pack Smoke Alarms for Home 10-Year Life Fire Alarms with 5-Year Replaceable Battery EN14604 Certified Photoelectric Smoke Detector with Silence Button LED Light for Kitchen Caravan Office
- Price
- £11.58
- Rating
- 4.6/5
- Reviews
- 1,097
- Age
- 3y ago
Newest
by launch dateBLACK+DECKER Smoke Alarm for Homes - Battery Powered 10 Year Sensor Life with 9v Replaceable Battery Included. Easy to Install Smoke Detector Fire Alarm. Suitable for Hallways Landings Living Rooms
- Price
- £5.77
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 2mo ago
BLACK+DECKER Smoke Alarm. Smoke Alarms For Home Battery Powered With 10 Year Battery Included. Easy To Install Smoke Detector Fire Alarm. Suitable For Hallways Landings Living Rooms Bedrooms.
- Price
- £9.10
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 8mo ago
BLACK+DECKER Multi-Sensor Smoke And Heat Alarm. Battery Powered With 10 Year Battery Included. Easy To Install Smoke Detector Fire Alarm. Smoke Alarms for Home.
- Price
- £12.10
- Rating
- 4.9/5
- Reviews
- 52
- Age
- 8mo ago
X-Sense Smoke Alarm for Home with Magnetic Mount Standby Without Flashing Light 10-Year Irreplaceable Battery Fire Alarm Test/Silence Button Ultra-Thin Smoke Detector XS0G-SN 1-Pack
- Price
- £9.35
- Rating
- 4.6/5
- Reviews
- 575
- Age
- 12mo ago
X-Sense Smoke Alarm 10-Year Sealed Battery Magnetic Mount SD11 1 Pack
- Price
- £11.40
- Rating
- 4.5/5
- Reviews
- 7,698
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
47
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
9%
- Fireangel38%
- X-Sense16%
- TEFLERON13%
- WISUALARM10%
- Status7%
- BLACK+DECKER6%
- Open — no brand owns it (2 brands, 9%)
Demand
Smoke Alarms for Home search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Smoke Alarms for Home search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smoke alarms for home549K/yr
- smoke alarm275K/yr
- fire alarms for home162K/yr
- fire alarm108K/yr
- smoke alarms77K/yr
- smoke detector64K/yr
- fireangel smoke alarms39K/yr
- fire angels smoke alarm37K/yr
- smoke detectors for home34K/yr
- smoke alarms for home battery operated17K/yr
Reviews and returns
What reviews say buyers love and hate about Smoke Alarms for Home
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after one year
Does not last
Broken within a month
No battery life
Battery dead
Battery doesn't last
Loud alarm
with a loud
Loud
Didnt work
it doesn't work properly
No longer functioning as it should
Cheap Rubbish
Poor quality
Very cheap quality
Love
Money well spent
Fair price
Great value for money
Excellent product
This item is well constructed, with a quality look and feel
The build quality feels solid and the design is neat and modern
Easy to put up
Easy install
Easy to assemble
Fitted easily
Easy fit
Easy to fit
Good alarm
Very reliable goid smoke alarm
Loud alarm
Return
1.4% Return rate 22% Fixable by listing
In each case the alarm beeped intermittently
False Alarms
Alarm is useless
Very small
This is comparatively narrow
Bigger than I thought
Didnt work
it doesn't work properly
No longer functioning as it should
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smoke Alarms for Home questions
Answered from the same tracked data.