Smoke Alarms for Home

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-21.1%

Conversion, latest week

11.8%

Market size, estimated

£2.0Ma year

Peak month

November1.8× the quietest month

Top search term

smoke alarms for home549K searches a year

Listings sell for £11.26 on average, from £5.74 to £18.70. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £11.26 that is £90K to £113K a year per listing.

Average price

£11.26under the $15 to $100 sweet spot

Price range

£5.74–£18.70

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

£90K–£113K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #16 within Safety & Security. It carries 5,197 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

5.7%

Average rank

#16in Safety & Security

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,197per listing

Listings tracked

22

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

54 months