Smart Smoke Alarm
FailThe top 5 brands take 98% of clicks, so Smart Smoke Alarm is a Fail.
- Flapen Score
- 44 / 100Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 4944
- Market size
- £98K/yr123K searches / yr
- 90-day growth
- -19.8%search demand this quarter
- Competition
- 46%top-5 click share · 7 brands · 15 sellers
Flapen Score
Smart Smoke Alarm against its category
The dotted line is the DIY & Tools average. Past it, Smart Smoke Alarm is stronger. Inside it, weaker.
Market
The Smart Smoke Alarm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smart Smoke Alarm 123K times last year and spent an estimated £98K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 123K
- Growth, 90 days vs prior 90
- -19.8%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £98Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- smart smoke alarm23K searches a year
02 · Price
A sale here is worth £34.65.
Listings sell for £34.65 on average, from £9.26 to £67.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £34.65 that is £0 to £3K a year per listing.
- Average price
- £34.65inside the $15 to $100 sweet spot
- Price range
- £9.26–£67.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #55 within Safety & Security. It carries 1,664 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 11.7%
- Average rank
- #55in Safety & Security
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,664per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Smart Smoke Alarm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
X-Sense Wi-Fi Smoke Alarms for Home with SBS50 Base Station Wireless Interlinked Smart Smoke Alarm Home Security System Smart Fire Alarm Compatible with X-Sense Home Security APP FS31
- Price
- £50.46
- Rating
- 4.5/5
- Reviews
- 190
- Age
- 2y ago

X-Sense Smart Wi-Fi Smoke Alarm with Voice Alerts and 17 Locations Fire Alarm 1.3 in (33 mm) Thick XS0B-iR 1-Pack
- Price
- £17.65
- Rating
- 4.3/5
- Reviews
- 435
- Age
- 1y ago

X-Sense Wi-Fi Smoke Alarm for Home with Replaceable Battery Smart Smoke Alarm Compatible with X-Sense Home Security App Compliant with EN 14604 Standard XS01-WX 1-Pack
- Price
- £16.94
- Rating
- 4.0/5
- Reviews
- 293
- Age
- 10mo ago

X-Sense Smart Smoke Alarm for Home with Magnetic Mount SD11-MR31
- Price
- £51.56
- Rating
- 4.4/5
- Reviews
- 644
- Age
- 1y ago

X-Sense Wi-Fi Combination Smoke Alarm and Carbon Monoxide Alarm with Replaceable Battery Smart Fire Alarm Compatible with X-Sense Home Security App SC07-WX 1-Pack
- Price
- £30.35
- Rating
- 4.6/5
- Reviews
- 5,992
- Age
- 2y ago
Trending
90-day click momentum
ZYTA WiFi Smoke Alarms for Home with 10-Year Battery Battery Smart Smoke Alarms Compatible with TUYA SMART LIFE App Fire Alarm Compliant with EN 14604 Standard
- Price
- £22.04
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 8mo ago

X-Sense Wi-Fi Combination Smoke Alarm and Carbon Monoxide Alarm with Replaceable Battery Smart Fire Alarm Compatible with X-Sense Home Security App SC07-WX 2-Pack
- Price
- £57.27
- Rating
- 4.6/5
- Reviews
- 5,992
- Age
- 2y ago

WiFi Smoke Detector 10-Year Battery Fire Alarm with App Alerts LED Indicators & 85 dB Siren Easy Install 2-Pack
- Price
- £37.35
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 10mo ago

X-Sense Smart Smoke Alarm for Home with Magnetic Mount SD11-MR31
- Price
- £51.56
- Rating
- 4.4/5
- Reviews
- 644
- Age
- 1y ago

X-Sense Wi-Fi Smoke Alarm for Home with Replaceable Battery Smart Smoke Alarm Compatible with X-Sense Home Security App Compliant with EN 14604 Standard XS01-WX 1-Pack
- Price
- £16.94
- Rating
- 4.0/5
- Reviews
- 293
- Age
- 10mo ago
Newest
by launch date
X-Sense Smoke Alarm with Voice Alerts and 17 Locations 10-Year Non-replaceable Battery-Powered Fire Alarm with Large Button No-Flashing Standby Mode Supported XS0B-SN
- Price
- £13.95
- Rating
- 4.8/5
- Reviews
- 49
- Age
- 7mo ago

ZYTA WiFi Smoke Alarms for Home with 10-Year Battery Battery Smart Smoke Alarms Compatible with TUYA SMART LIFE App Fire Alarm Compliant with EN 14604 Standard
- Price
- £22.04
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 8mo ago

X-Sense Wi-Fi Smoke Alarm for Home with Replaceable Battery Smart Smoke Alarm Compatible with X-Sense Home Security App Compliant with EN 14604 Standard XS01-WX 1-Pack
- Price
- £16.94
- Rating
- 4.0/5
- Reviews
- 293
- Age
- 10mo ago

WiFi Smoke Detector 10-Year Battery Fire Alarm with App Alerts LED Indicators & 85 dB Siren Easy Install 2-Pack
- Price
- £37.35
- Rating
- 4.2/5
- Reviews
- 71
- Age
- 10mo ago

X-Sense Smart Wi-Fi Smoke Alarm with Voice Alerts and 17 Locations Fire Alarm 1.3 in (33 mm) Thick XS0B-iR 3-Pack
- Price
- £56.20
- Rating
- 4.3/5
- Reviews
- 435
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
15
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
46%
Top 20: 91%
Open market
1%
- X-Sense89%
- ZYTA5%
- meross2%
- Fireangel1%
- Aqara1%
- SafeFlame1%
- Open — no brand owns it (1 brand, 1%)
Demand
Smart Smoke Alarm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Smart Smoke Alarm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smart smoke alarm23K/yr
- x sense18K/yr
- x sense smoke alarm17K/yr
- wifi smoke alarm14K/yr
- x-sense13K/yr
- smart fire alarm8K/yr
- ring fire alarm6K/yr
- ring smoke alarm5K/yr
- smart smoke detector7K/yr
- wifi fire alarm4K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Smoke Alarm
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
theres a big problem - battery ran low
Battery doesn't last
Poor battery life
then died completely
Broke after one year
Didn't last, couldn't be relied on
Very loud
Beeping randomly
Loud
Connection issues
These were a little hard to get connected
Unreliable WiFi connection
Not working properly
Not working
Doesn't work have had it a few weeks
Love
Easy installation
Easy setup
So far, easy to set up and install
Brilliant quality
The build quality feels robust
Build quality feels solid
Great value for money
Great deal
fair price
Very good alarm, easy to set up and install
This is an effective alarm
Great alarm
Easy fit
Easy to fit
Fitted easily
Return
1.7% Return rate 12% Fixable by listing
Alarm is useless
Faulty alarm
had a false alarm which in my opinion should not happen
Connection issues
These were a little hard to get connected
Unreliable WiFi connection
Not working properly
Not working
Doesn't work have had it a few weeks
Either way they are not fit for purpose imho
Bigger than I thought
Theyre quite small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Smoke Alarm questions
Answered from the same tracked data.








