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Smart Smoke Alarm

Fail

The top 5 brands take 98% of clicks, so Smart Smoke Alarm is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£98K/yr123K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
46%top-5 click share · 7 brands · 15 sellers

Flapen Score

Smart Smoke Alarm against its category

The dotted line is the DIY & Tools average. Past it, Smart Smoke Alarm is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Smoke Alarm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smart Smoke Alarm 123K times last year and spent an estimated £98K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
2.3%
Market size, estimated
£98Ka year
Peak month
November2.0× the quietest month
Top search term
smart smoke alarm23K searches a year

02 · Price

A sale here is worth £34.65.

Listings sell for £34.65 on average, from £9.26 to £67.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £34.65 that is £0 to £3K a year per listing.

Average price
£34.65inside the $15 to $100 sweet spot
Price range
£9.26–£67.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #55 within Safety & Security. It carries 1,664 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.7%
Average rank
#55in Safety & Security
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,664per listing
Listings tracked
30

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Smart Smoke Alarm products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

15

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 91%

Open market

1%

  • X-Sense89%
  • ZYTA5%
  • meross2%
  • Fireangel1%
  • Aqara1%
  • SafeFlame1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Smart Smoke Alarm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Smart Smoke Alarm search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • smart smoke alarm23K/yr
  • x sense18K/yr
  • x sense smoke alarm17K/yr
  • wifi smoke alarm14K/yr
  • x-sense13K/yr
  • smart fire alarm8K/yr
  • ring fire alarm6K/yr
  • ring smoke alarm5K/yr
  • smart smoke detector7K/yr
  • wifi fire alarm4K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Smoke Alarm

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
16%of negative reviews mention “Battery Life”
1.7%of orders come back
“theres a big problem - battery ran low”
A buyer, on “Battery Life”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Smart Smoke Alarm questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data