Smart Plug

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

8.9%

Market size, estimated

£2.5Ma year

Peak month

December7.1× the quietest month

Top search term

smart plug739K searches a year

Listings sell for £15.28 on average, from £6.09 to £28.80. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £15.28 that is £122K to £153K a year per listing.

Average price

£15.28inside the $15 to $100 sweet spot

Price range

£6.09–£28.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

£122K–£153K

Returns

1.9%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Electrical. It carries 7,575 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#17in Electrical

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,575per listing

Listings tracked

26

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months