Smart Plug
Smart Plug clears our launch bar: a $2.5M/yr market growing +1.8% this quarter with returns at 1.9%.
Flapen Score
Is Smart Plug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Smart Plug is a £2.5M/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Launch it — 56/100.
Smart Plug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +1.8% over the last 90 days and 8.9% of searches end in a purchase.
£2.5M
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 26 products
Top Smart Plug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tapo P100 (2-Pack) Smart Plug Wi-Fi Plug App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing Easy Set Up Multiple Safety Guarantees
- Price
- £12.13
- Rating
- 4.6/5
- Reviews
- 53,352
- Age
- 6y ago
Tapo P100 (4-Pack) Smart Plug Wi-Fi Plug App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing Easy Set Up Multiple Safety Guarantees
- Price
- £21.68
- Rating
- 4.7/5
- Reviews
- 18,061
- Age
- 6y ago
Tapo P110 (2-Pack) Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor App Remote Control Smart Home Voice Control with Google Away Mode Scheduling & Timer Device Sharing
- Price
- £12.53
- Rating
- 4.6/5
- Reviews
- 53,352
- Age
- 3y ago
Amazon Basics Single Outlet Indoor Wi-Fi Smart Plug works with Alexa only 1 Pack White UK
- Price
- £7.39
- Rating
- 4.4/5
- Reviews
- 2,893
- Age
- 2y ago
Tapo P100 Smart Plug Wi-Fi Plug App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing Easy Quick Set Up Multiple Safety Guarantees
- Price
- £6.61
- Rating
- 4.6/5
- Reviews
- 33,619
- Age
- 6y ago
Trending
90-day click momentum
Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £13.52
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago
NEW Tapo TP11(4-pack) Smart Plug Alexa Plug with Energy Monitoring WiFi Plug Away Mode App Remote Control Voice Control with Alexa & Google Compact Design Easy Setup Auto On-Off
- Price
- £25.73
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 2mo ago
Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £21.88
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago
Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago
UPXNBOR 13A Smart Plug WiFi Smart Socket with Energy Monitoring 1 Pack
- Price
- £7.39
- Rating
- 4.3/5
- Reviews
- 1,351
- Age
- 1y ago
Newest
by launch dateNEW Tapo TP11(4-pack) Smart Plug Alexa Plug with Energy Monitoring WiFi Plug Away Mode App Remote Control Voice Control with Alexa & Google Compact Design Easy Setup Auto On-Off
- Price
- £25.73
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 2mo ago
Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £21.88
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago
Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago
Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £13.52
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago
Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack
- Price
- £7.96
- Rating
- 4.0/5
- Reviews
- 229
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
72
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
2%
- Tapo62%
- Amazon Basics15%
- Eightree8%
- UPXNBOR5%
- TVLIVE5%
- Oblinple4%
- Open — no brand owns it (2 brands, 2%)
Smart Plug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.1×
Top Smart Plug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- smart plug739K/yr
- tapo smart plug276K/yr
- alexa plug150K/yr
- smart plugs that work with alexa100K/yr
- smart plugs95K/yr
- tapo plug53K/yr
- amazon smart plug67K/yr
- alexa smart plug56K/yr
- wifi plug43K/yr
- smart socket35K/yr
What reviews say buyers love and hate about Smart Plug
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Easy setup”
“Great smart socket”
“Solid build quality”
“It is easy to control”
“Excellent price”
What buyers complain about
77% of reviews“Very difficult to connect”
“Breaks very quickly”
“can have issues setting up”
“stopped working”
“Seriously poor reliability”
Smart Plug return rate & reasons
Why buyers send it back, as a share of all return requests.
1.9%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Smart Plug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
