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Smart Lock

Maybe

The products selling today average only 4.0★. But buyers convert on only 1.2% of searches, so Smart Lock is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 49
Market size
£483K/yr461K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
31%top-5 click share · 31 brands · 198 sellers

Flapen Score

Smart Lock against its category

The dotted line is the DIY & Tools average. Past it, Smart Lock is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Lock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smart Lock 461K times last year and spent an estimated £483K. The top 5 brands take 64% of clicks. Demand peaks in Oct. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 461K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £483K a year.

Searches, last 12 months
461K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
1.2%
Market size, estimated
£483Ka year
Peak month
October1.6× the quietest month
Top search term
smart door lock93K searches a year

02 · Price

A sale here is worth £85.21.

Listings sell for £85.21 on average, from £19.08 to £252.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £85.21 that is £0 to £9K a year per listing.

Average price
£85.21inside the $15 to $100 sweet spot
Price range
£19.08–£252.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
6.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #240 within Door Hardware & Locks. It carries 553 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
95%
Out of stock, average day
9.0%
Average rank
#240in Door Hardware & Locks
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
553per listing
Listings tracked
62

04 · Newcomers

Amazon counts 3 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Smart Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£10K£19K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

198

Top-5 brand share

64%

Top 20: 94%

Top-5 click share

31%

Top 20: 72%

Open market

30%

  • Yale30%
  • DHEISHA13%
  • AILRINNI9%
  • TEKXDD6%
  • Ruveno6%
  • NUKI5%

Demand

Smart Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Smart Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart door lock93K/yr
  • smart lock79K/yr
  • fingerprint door lock48K/yr
  • yale smart lock37K/yr
  • smart locks front door36K/yr
  • finger print door handle23K/yr
  • smart door handle17K/yr
  • digital door lock15K/yr
  • keyless door lock12K/yr
  • electric door lock12K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Lock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability10%−0.19

This is after only a couple of weeks of use

After only two days of normal use, it started malfunctioning

failed after a few months

Locking Mechanism10%+1.10

Doesn't lock

not a lock at all

Faulty lock

Functionality-Overall8%−0.19

As such this did not work properly

it still does not turn on

Didn't work

Quality-Overall6%+0.77

Very poor quality

The build quality is awful — incredibly flimsy

Cheap quality

Assembly/Installation6%+0.93

A little time consuming to install

Difficult to install

Could not install

Love

Locking Mechanism25%+1.10

The lock itself is effective

Smart lock

This smart door lock is a great upgrade for my home

Quality-Overall14%+0.77

Build quality is quite compact

Excellent product

The build quality feels very solid

Assembly/Installation13%+0.93

Easy to assemble

Easy enough to install

Didn't take long to install

Ease Of Use7%+0.42

Makes life a lot easier

Ease of use

Functionally, it is very handy

Security7%+0.52

Convenient and secure, easy to set up

Very secure

Superb security

Return

6.0% Return rate 30% Fixable by listing

Size-Overall25%█▆█▆▇▇
Compatibility-Overall19%▆▆▆▇▆█

Unfortunately, as mentioned above, we needed something compatible with our smart locker

Incompatible

Check Door Compatibility

Functionality-Overall11%▇█▄█▆▅

As such this did not work properly

it still does not turn on

Didn't work

Locking Mechanism10%██▅▇▇▇

Doesn't lock

not a lock at all

Faulty lock

Defective Material/Parts8%▄▅█▇█▆

FAQ

Common Smart Lock questions

Answered from the same tracked data.