Smart Light Switches
FailDemand is soft, at -30.2% this quarter, so Smart Light Switches is a Fail.
- Flapen Score
- 38 / 100Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 4938
- Market size
- £91K/yr426K searches / yr
- 90-day growth
- -30.2%search demand this quarter
- Competition
- 52%top-5 click share · 8 brands · 185 sellers
Flapen Score
Smart Light Switches against its category
The dotted line is the DIY & Tools average. Past it, Smart Light Switches is stronger. Inside it, weaker.
Market
The Smart Light Switches market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smart Light Switches 426K times last year and spent an estimated £91K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.
- Searches, last 12 months
- 426K
- Growth, 90 days vs prior 90
- -30.2%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £91Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- smart light switch119K searches a year
02 · Price
A sale here is worth £14.11.
Listings sell for £14.11 on average, from £5.78 to £37.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £14.11 that is £4K to £7K a year per listing.
- Average price
- £14.11under the $15 to $100 sweet spot
- Price range
- £5.78–£37.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 4.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #191 within Electrical. It carries 1,199 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #191in Electrical
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,199per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Smart Light Switches products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tapo S210 Smart Light Switch 1 Gang 1 Way Remote Control Smart Switch Voice Control Away Mode No Neutral Needed Battery Included Alexa Light Switch Work with Alexa & Google Tapo Hub Required
- Price
- £13.14
- Rating
- 4.4/5
- Reviews
- 517
- Age
- 3y ago

BSEED Smart Light Switch Compatible with Alexa and Google Home 1 Gang 1 Way WiFi Touch Switch 2 Way or Multi-Way Control by SmartLife APP White Alexa Switch with LED Indicator Light-Neutral Wire Need
- Price
- £11.39
- Rating
- 4.0/5
- Reviews
- 947
- Age
- 7y ago

SONOFF Smart WiFi Light Switch 10A 2400W Wireless Relay Switch Universal DIY Module for Smart Home Automation Works with Alexa/Google Home/eWelink/IFTTT No Hub Required BASICR4
- Price
- £5.78
- Rating
- 4.5/5
- Reviews
- 443
- Age
- 2y ago

BSEED Smart Light Switch WiFi Touch Glass Switch for 2.4G Network Alexa Switches with LED Indicator Control by SmartLife APP Neutral Wire Required 1 Gang-Need Neutral 86mm White
- Price
- £12.09
- Rating
- 4.0/5
- Reviews
- 1,599
- Age
- 7y ago

2Pcs WLAN Bluetooth Smart Switch - Remote Control DIY Behind Wall Switch Compatible with Google Home Alexa
- Price
- £8.25
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 1y ago
Trending
estimated 90-day click momentum
Bkiyougo Smart Switch 10A Smart WiFi Wireless Light Switch Universal DIY Module Works with Amazon Alexa & Google Home Compatible with IFTTT No Hub Required (4Pack)
- Price
- £20.46
- Rating
- 4.3/5
- Reviews
- 257
- Age
- 2y ago

SONOFF ZBMINIL2 Zigbee Smart Switch No Neutral Required Mini Relay Module for Light Switch 2-Way Control Works with Alexa & Google Home Requires Zigbee Hub
- Price
- £10.87
- Rating
- 4.4/5
- Reviews
- 480
- Age
- 1y ago

BSEED Smart Light Switch Compatible with Alexa and Google Home 2 Gang 1 Way WiFi Touch Switch 2 Way or Multi-Way Control by SmartLife APP White Alexa Switch with LED Indicator Light-Neutral Wire Need
- Price
- £14.48
- Rating
- 4.0/5
- Reviews
- 307
- Age
- 7y ago

Philips Hue Smart Wireless Dimmer Switch V2 (Installation-Free Exclusive Philips Hue Lights) for Indoor Home Lighting Livingroom Bedroom
- Price
- £13.02
- Rating
- 4.7/5
- Reviews
- 14,320
- Age
- 5y ago

SONOFF Smart WiFi Light Switch 10A 2400W Wireless Relay Switch Universal DIY Module for Smart Home Automation Works with Alexa/Google Home/eWelink/IFTTT No Hub Required BASICR4
- Price
- £5.78
- Rating
- 4.5/5
- Reviews
- 443
- Age
- 2y ago
Newest
by launch date
SONOFF Fusion Orb-ZBW1L(ZBMINIL2-E) Zigbee 3.0 Smart Wall Switch No Neutral Conductor Required 1 Gang Light Switch Compatible with Alexa & Google Assistant 6A Load Compatible with Home Assistant
- Price
- £13.20
- Rating
- 3.9/5
- Reviews
- 177
- Age
- 11mo ago

2Pcs WLAN Bluetooth Smart Switch - Remote Control DIY Behind Wall Switch Compatible with Google Home Alexa
- Price
- £8.25
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 1y ago

SONOFF Matter Smart SwitchWifi Mini DIY Moduleworks with Alexa/Google HomeNeutral Required
- Price
- £9.05
- Rating
- 4.6/5
- Reviews
- 403
- Age
- 1y ago

SONOFF ZBMINIL2 Zigbee Smart Switch No Neutral Required Mini Relay Module for Light Switch 2-Way Control Works with Alexa & Google Home Requires Zigbee Hub
- Price
- £10.87
- Rating
- 4.4/5
- Reviews
- 480
- Age
- 1y ago

Amazon Basics Smart Switch 1-way Alexa Compatible No Hub Required Neutral Wire Needed White Pack of 1 8 x 8 x 3.6cm
- Price
- £9.82
- Rating
- 3.6/5
- Reviews
- 347
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
185
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 91%
Open market
3%
- SONOFF33%
- BSEED28%
- Tapo22%
- Philips Hue6%
- GERUI5%
- Bkiyougo4%
- Open — no brand owns it (2 brands, 3%)
Demand
Smart Light Switches search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Smart Light Switches search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smart light switch119K/yr
- smart switch74K/yr
- sonoff smart switch24K/yr
- alexa light switch37K/yr
- smart switches for lights31K/yr
- wifi light switch26K/yr
- wifi switch20K/yr
- smart light switches17K/yr
- smart light switch no neutral13K/yr
- sonoff switch10K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Light Switches
We read the reviews and the return reasons for every product selling here.
“has lost connection”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Light Switches questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








