Smart Light Switches
FailDemand is soft, at -30.2% this quarter, so Smart Light Switches is a Fail.
- Flapen Score
- 38 / 100Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 4938
- Market size
- £91K/yr426K searches / yr
- 90-day growth
- -30.2%search demand this quarter
- Competition
- 52%top-5 click share · 8 brands · 185 sellers
Flapen Score
Smart Light Switches against its category
The dotted line is the DIY & Tools average. Past it, Smart Light Switches is stronger. Inside it, weaker.
Market
The Smart Light Switches market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smart Light Switches 426K times last year and spent an estimated £91K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.
- Searches, last 12 months
- 426K
- Growth, 90 days vs prior 90
- -30.2%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £91Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- smart light switch119K searches a year
02 · Price
A sale here is worth £14.11.
Listings sell for £14.11 on average, from £5.78 to £37.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £14.11 that is £4K to £7K a year per listing.
- Average price
- £14.11under the $15 to $100 sweet spot
- Price range
- £5.78–£37.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 4.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #191 within Electrical. It carries 1,199 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #191in Electrical
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,199per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Smart Light Switches products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tapo S210 Smart Light Switch 1 Gang 1 Way Remote Control Smart Switch Voice Control Away Mode No Neutral Needed Battery Included Alexa Light Switch Work with Alexa & Google Tapo Hub Required
- Price
- £13.14
- Rating
- 4.4/5
- Reviews
- 517
- Age
- 3y ago

BSEED Smart Light Switch Compatible with Alexa and Google Home 1 Gang 1 Way WiFi Touch Switch 2 Way or Multi-Way Control by SmartLife APP White Alexa Switch with LED Indicator Light-Neutral Wire Need
- Price
- £11.39
- Rating
- 4.0/5
- Reviews
- 947
- Age
- 7y ago

SONOFF Smart WiFi Light Switch 10A 2400W Wireless Relay Switch Universal DIY Module for Smart Home Automation Works with Alexa/Google Home/eWelink/IFTTT No Hub Required BASICR4
- Price
- £5.78
- Rating
- 4.5/5
- Reviews
- 443
- Age
- 2y ago

BSEED Smart Light Switch WiFi Touch Glass Switch for 2.4G Network Alexa Switches with LED Indicator Control by SmartLife APP Neutral Wire Required 1 Gang-Need Neutral 86mm White
- Price
- £12.09
- Rating
- 4.0/5
- Reviews
- 1,599
- Age
- 7y ago

2Pcs WLAN Bluetooth Smart Switch - Remote Control DIY Behind Wall Switch Compatible with Google Home Alexa
- Price
- £8.25
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 1y ago
Trending
90-day click momentum
Bkiyougo Smart Switch 10A Smart WiFi Wireless Light Switch Universal DIY Module Works with Amazon Alexa & Google Home Compatible with IFTTT No Hub Required (4Pack)
- Price
- £20.46
- Rating
- 4.3/5
- Reviews
- 257
- Age
- 2y ago

SONOFF ZBMINIL2 Zigbee Smart Switch No Neutral Required Mini Relay Module for Light Switch 2-Way Control Works with Alexa & Google Home Requires Zigbee Hub
- Price
- £10.87
- Rating
- 4.4/5
- Reviews
- 480
- Age
- 1y ago

BSEED Smart Light Switch Compatible with Alexa and Google Home 2 Gang 1 Way WiFi Touch Switch 2 Way or Multi-Way Control by SmartLife APP White Alexa Switch with LED Indicator Light-Neutral Wire Need
- Price
- £14.48
- Rating
- 4.0/5
- Reviews
- 307
- Age
- 7y ago

Philips Hue Smart Wireless Dimmer Switch V2 (Installation-Free Exclusive Philips Hue Lights) for Indoor Home Lighting Livingroom Bedroom
- Price
- £13.02
- Rating
- 4.7/5
- Reviews
- 14,320
- Age
- 5y ago

SONOFF Smart WiFi Light Switch 10A 2400W Wireless Relay Switch Universal DIY Module for Smart Home Automation Works with Alexa/Google Home/eWelink/IFTTT No Hub Required BASICR4
- Price
- £5.78
- Rating
- 4.5/5
- Reviews
- 443
- Age
- 2y ago
Newest
by launch date
SONOFF Fusion Orb-ZBW1L(ZBMINIL2-E) Zigbee 3.0 Smart Wall Switch No Neutral Conductor Required 1 Gang Light Switch Compatible with Alexa & Google Assistant 6A Load Compatible with Home Assistant
- Price
- £13.20
- Rating
- 3.9/5
- Reviews
- 177
- Age
- 11mo ago

2Pcs WLAN Bluetooth Smart Switch - Remote Control DIY Behind Wall Switch Compatible with Google Home Alexa
- Price
- £8.25
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 1y ago

SONOFF Matter Smart SwitchWifi Mini DIY Moduleworks with Alexa/Google HomeNeutral Required
- Price
- £9.05
- Rating
- 4.6/5
- Reviews
- 403
- Age
- 1y ago

SONOFF ZBMINIL2 Zigbee Smart Switch No Neutral Required Mini Relay Module for Light Switch 2-Way Control Works with Alexa & Google Home Requires Zigbee Hub
- Price
- £10.87
- Rating
- 4.4/5
- Reviews
- 480
- Age
- 1y ago

Amazon Basics Smart Switch 1-way Alexa Compatible No Hub Required Neutral Wire Needed White Pack of 1 8 x 8 x 3.6cm
- Price
- £9.82
- Rating
- 3.6/5
- Reviews
- 347
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
185
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
52%
Top 20: 91%
Open market
3%
- SONOFF33%
- BSEED28%
- Tapo22%
- Philips Hue6%
- GERUI5%
- Bkiyougo4%
- Open — no brand owns it (2 brands, 3%)
Demand
Smart Light Switches search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Smart Light Switches search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smart light switch119K/yr
- smart switch74K/yr
- sonoff smart switch24K/yr
- alexa light switch37K/yr
- smart switches for lights31K/yr
- wifi light switch26K/yr
- wifi switch20K/yr
- smart light switches17K/yr
- smart light switch no neutral13K/yr
- sonoff switch10K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Light Switches
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
has lost connection
Connections flimsy
Couldnt get it to pair
Switches do what supposed to - just doesn't fit with my expectation
Small
not fit
the instructions are worthless
Instructions completely unclear
Instructions unclear
Failed after 1 week of use
Stopped working on second use
Failed after 6 months regular use
Didnt work I would avoid
Doesn't work half the time meaning it can't be accessed from the app five times out of ten
Not working I need refund money back I Oder different company that one working
Love
neat, reliable, I've bought a bunch of these
Switch seems ok for the build quality
Excellent product
Good price
Fantastic value
Good value for money
easy to pair
Easy to connect
Easy connection
So easy to configure and fit
Simple setup
Easy to install
Perfect fit
So easy to configure and fit
Easy to fit
Return
4.5% Return rate 18% Fixable by listing
Not only does it not pair simply
Does not pair as described in the listing
Not Hue compatible, Noisy,
Didnt work I would avoid
Doesn't work half the time meaning it can't be accessed from the app five times out of ten
Not working I need refund money back I Oder different company that one working
Switches do what supposed to - just doesn't fit with my expectation
Small
not fit
has lost connection
Connections flimsy
Couldnt get it to pair
Nightmare to install
difficult to setup
My setup was a bit of a pain
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Light Switches questions
Answered from the same tracked data.








