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Smart Light Switches

Fail

Demand is soft, at -30.2% this quarter, so Smart Light Switches is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£91K/yr426K searches / yr
90-day growth
-30.2%search demand this quarter
Competition
52%top-5 click share · 8 brands · 185 sellers

Flapen Score

Smart Light Switches against its category

The dotted line is the DIY & Tools average. Past it, Smart Light Switches is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Light Switches market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smart Light Switches 426K times last year and spent an estimated £91K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
-30.2%
Conversion, latest week
1.5%
Market size, estimated
£91Ka year
Peak month
December2.5× the quietest month
Top search term
smart light switch119K searches a year

02 · Price

A sale here is worth £14.11.

Listings sell for £14.11 on average, from £5.78 to £37.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £14.11 that is £4K to £7K a year per listing.

Average price
£14.11under the $15 to $100 sweet spot
Price range
£5.78–£37.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #191 within Electrical. It carries 1,199 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#191in Electrical
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,199per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Smart Light Switches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

185

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

3%

  • SONOFF33%
  • BSEED28%
  • Tapo22%
  • Philips Hue6%
  • GERUI5%
  • Bkiyougo4%
  • Open — no brand owns it (2 brands, 3%)

Demand

Smart Light Switches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Smart Light Switches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart light switch119K/yr
  • smart switch74K/yr
  • sonoff smart switch24K/yr
  • alexa light switch37K/yr
  • smart switches for lights31K/yr
  • wifi light switch26K/yr
  • wifi switch20K/yr
  • smart light switches17K/yr
  • smart light switch no neutral13K/yr
  • sonoff switch10K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Light Switches

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall16%−0.13

has lost connection

Connections flimsy

Couldnt get it to pair

Size-Overall10%

Switches do what supposed to - just doesn't fit with my expectation

Small

not fit

Instructions/User Manual/Troubleshooting7%−0.09

the instructions are worthless

Instructions completely unclear

Instructions unclear

Durability7%−0.10

Failed after 1 week of use

Stopped working on second use

Failed after 6 months regular use

Functionality-Overall5%−0.09

Didnt work I would avoid

Doesn't work half the time meaning it can't be accessed from the app five times out of ten

Not working I need refund money back I Oder different company that one working

Love

Quality-Overall18%+1.24

neat, reliable, I've bought a bunch of these

Switch seems ok for the build quality

Excellent product

Value For Money10%+0.65

Good price

Fantastic value

Good value for money

Connectivity-Overall9%−0.13

easy to pair

Easy to connect

Easy connection

Assembly/Installation8%+0.75

So easy to configure and fit

Simple setup

Easy to install

Size-Overall6%

Perfect fit

So easy to configure and fit

Easy to fit

Return

4.5% Return rate 18% Fixable by listing

Compatibility-Overall31%▇█▆██▆

Not only does it not pair simply

Does not pair as described in the listing

Not Hue compatible, Noisy,

Functionality-Overall18%█▇▆▇▇▇

Didnt work I would avoid

Doesn't work half the time meaning it can't be accessed from the app five times out of ten

Not working I need refund money back I Oder different company that one working

Size-Overall15%▄▄█▆▄▇

Switches do what supposed to - just doesn't fit with my expectation

Small

not fit

Connectivity-Overall15%█▅▆▅▆▅

has lost connection

Connections flimsy

Couldnt get it to pair

Assembly/Installation4%▇█▇▆▂▆

Nightmare to install

difficult to setup

My setup was a bit of a pain

FAQ

Common Smart Light Switches questions

Answered from the same tracked data.