Skip to content

Smart Light Switches

Fail

Demand is soft, at -30.2% this quarter, so Smart Light Switches is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£91K/yr426K searches / yr
90-day growth
-30.2%search demand this quarter
Competition
52%top-5 click share · 8 brands · 185 sellers

Flapen Score

Smart Light Switches against its category

The dotted line is the DIY & Tools average. Past it, Smart Light Switches is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Light Switches market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smart Light Switches 426K times last year and spent an estimated £91K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
-30.2%
Conversion, latest week
1.5%
Market size, estimated
£91Ka year
Peak month
December2.5× the quietest month
Top search term
smart light switch119K searches a year

02 · Price

A sale here is worth £14.11.

Listings sell for £14.11 on average, from £5.78 to £37.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £14.11 that is £4K to £7K a year per listing.

Average price
£14.11under the $15 to $100 sweet spot
Price range
£5.78–£37.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #191 within Electrical. It carries 1,199 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#191in Electrical
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,199per listing
Listings tracked
28

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Smart Light Switches products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

185

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 91%

Open market

3%

  • SONOFF33%
  • BSEED28%
  • Tapo22%
  • Philips Hue6%
  • GERUI5%
  • Bkiyougo4%
  • Open — no brand owns it (2 brands, 3%)

Demand

Smart Light Switches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Smart Light Switches search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • smart light switch119K/yr
  • smart switch74K/yr
  • sonoff smart switch24K/yr
  • alexa light switch37K/yr
  • smart switches for lights31K/yr
  • wifi light switch26K/yr
  • wifi switch20K/yr
  • smart light switches17K/yr
  • smart light switch no neutral13K/yr
  • sonoff switch10K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Light Switches

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Connectivity-Overall”
4.5%of orders come back
“has lost connection”
A buyer, on “Connectivity-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Smart Light Switches questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data