Smart Life Plug
FailDemand is soft, at -27.5% this quarter, so Smart Life Plug is a Fail.
- Flapen Score
- 43 / 100Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 4943
- Market size
- £70K/yr88K searches / yr
- 90-day growth
- -27.5%search demand this quarter
- Competition
- 57%top-5 click share · 11 brands · 42 sellers
Flapen Score
Smart Life Plug against its category
The dotted line is the DIY & Tools average. Past it, Smart Life Plug is stronger. Inside it, weaker.
Market
The Smart Life Plug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smart Life Plug 88K times last year and spent an estimated £70K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -27.5%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £70Ka year
- Peak month
- December5.6× the quietest month
- Top search term
- tuya smart plug13K searches a year
02 · Price
A sale here is worth £16.04.
Listings sell for £16.04 on average, from £7.39 to £29.84. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £16.04 that is £2K to £4K a year per listing.
- Average price
- £16.04inside the $15 to $100 sweet spot
- Price range
- £7.39–£29.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #34 within Electrical. It carries 2,871 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 95%
- Out of stock, average day
- 3.3%
- Average rank
- #34in Electrical
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,871per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Smart Life Plug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Smart Plug TVLIVE 2 Pack Smart Plugs that Work with Alexa (Echo Echo Dot) Google Home Voice Control Energy Monitoring Remote Control Timer & Schedule smart wifi plug socket UK No Hub Required
- Price
- £12.45
- Rating
- 4.2/5
- Reviews
- 6,737
- Age
- 7y ago

EIGHTREE Smart Plug with Energy Monitoring 13A Smart Plugs that Work with Alexa Google Home SmartThings Wireless Remote Control Timer Plug 2.4 GHz Only Wi-Fi Plug
- Price
- £20.34
- Rating
- 4.5/5
- Reviews
- 2,381
- Age
- 4y ago

UPXNBOR 13A Smart Plug WiFi Smart Socket with Energy Monitoring 2 Pack
- Price
- £11.99
- Rating
- 4.2/5
- Reviews
- 468
- Age
- 1y ago

Smart Plug WiFi Socket Monitor Timing Function Tuya SmartLife APP Control Works with Amazon Alexa (Echo Echo Dot) Google Home IFTTT Smart Socket Remote Control 16A Power Smart Plug (2PACK)
- Price
- £13.38
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 4y ago

ANTELA Smart Plug with Energy Monitoring Alexa Voice Control 2 4GHz WiFi Plug Smart Life APP Wireless Remote Control and Timer Function Work with Alexa and Google Home 13A (4 Packs)
- Price
- £22.70
- Rating
- 4.4/5
- Reviews
- 2,155
- Age
- 4y ago
Trending
90-day click momentum
Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £21.88
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago

Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £13.52
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago

Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago

20A Tuya Smart WiFi Plug UK 3-Pin Smart Socket with Energy Monitoring Timer & Schedule Alexa & Google Home Voice Control Remote App Control Smart Home Adapter
- Price
- £12.78
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 7mo ago

UPXNBOR 13A Smart Plug WiFi Smart Socket with Energy Monitoring 2 Pack
- Price
- £11.99
- Rating
- 4.2/5
- Reviews
- 468
- Age
- 1y ago
Newest
by launch date
Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £21.88
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago

Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £13.52
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago

Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £7.70
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago

20A Tuya Smart WiFi Plug UK 3-Pin Smart Socket with Energy Monitoring Timer & Schedule Alexa & Google Home Voice Control Remote App Control Smart Home Adapter
- Price
- £12.78
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 7mo ago

Smart Plug TVLIVE 2 Pack Smart Plugs Work that with Alexa (Echo/Echo Dot) Google Home Voice Control Energy Monitoring Remote Control Timer & Schedule Function Device Sharing Wifi Plug Socket UK
- Price
- £12.26
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
42
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
16%
- Eightree21%
- TVLIVE19%
- UPXNBOR14%
- ANTELA13%
- JURCHEN10%
- Oblinple8%
- Open — no brand owns it (5 brands, 16%)
Demand
Smart Life Plug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.6×
Search terms
Top Smart Life Plug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tuya smart plug13K/yr
- smart life plug13K/yr
- smartlife8K/yr
- smart life9K/yr
- smartlife smart plug10K/yr
- teckin smart plug11K/yr
- teckin smart plugs uk7K/yr
- smart life compatible devices5K/yr
- gosund smart plug7K/yr
- teckin3K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Life Plug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks very quickly
Failed within 12 months
Broken
Can't connect to app
Poor Connectivity
I cannot get it to pair
Doesnt work
Rubbish will not work
Only one item work
needs better set up information
Impossibly complex to set up
not easy to set up
Rubbish, avoid and buy a better switch
Absolute rubbish
Poor quality
Love
Best smart plug
Great plug
Great plugs
Ease of use
it's really easy to set up -
It is easy to control
Excellent product
Great product, trustworthy company
Solid build quality
Easy to install
Amazing quick set up
Easy setup
Good value for money
Great value
Fairly priced
Return
2.2% Return rate 3% Fixable by listing
Can't connect to app
Poor Connectivity
I cannot get it to pair
so it was not compatible
Items don't pair
you can't pair the two things
Doesnt work
Rubbish will not work
Only one item work
The smart plugs are now totally useless
One of the sockets only lasted a week
This seems to be a common problem with these smart plugs
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Life Plug questions
Answered from the same tracked data.








