Smart Home
a small market ($62K/yr) — Smart Home doesn't clear our bar today.
Flapen Score
Is Smart Home profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Smart Home is a £62K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Smart Home: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.9% over the last 90 days and 3.0% of searches end in a purchase.
£62K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 21 products
Top Smart Home products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BG Electrical Double Switched Power Wall Plug Socket with Smart Home Control Touch Voice or App Control Timer Function Security Options Round Edge Nexus 800 Series White Moulded 13A 822/HC
- Price
- £12.04
- Rating
- 4.2/5
- Reviews
- 3,075
- Age
- 7y ago
Tapo P100 (4-Pack) Smart Plug Wi-Fi Plug App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing Easy Set Up Multiple Safety Guarantees
- Price
- £21.68
- Rating
- 4.7/5
- Reviews
- 18,061
- Age
- 6y ago
Tapo P100 (2-Pack) Smart Plug Wi-Fi Plug App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing Easy Set Up Multiple Safety Guarantees
- Price
- £12.13
- Rating
- 4.6/5
- Reviews
- 53,352
- Age
- 6y ago
Smart Plug TVLIVE 2 Pack Smart Plugs that Work with Alexa (Echo Echo Dot) Google Home Voice Control Energy Monitoring Remote Control Timer & Schedule smart wifi plug socket UK No Hub Required
- Price
- £12.45
- Rating
- 4.2/5
- Reviews
- 6,737
- Age
- 7y ago
Tapo P100 Smart Plug Wi-Fi Plug App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing Easy Quick Set Up Multiple Safety Guarantees
- Price
- £6.61
- Rating
- 4.6/5
- Reviews
- 33,619
- Age
- 6y ago
Trending
90-day click momentum
Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £21.88
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago
LIVOLO Smart Tempered Glass Double Power Socket with LED Backlight App Control Wall Mounted Electrical Outlet (Black)
- Price
- £31.42
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago
Aqara Wall Outlet H2 UK Matter over Thread Double Socket 20W USB-C Energy Monitoring & Automations Voice & App Control Supports HomeKit Alexa Google Home Zigbee Required Aqara Hub
- Price
- £54.28
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 11mo ago
Tapo P110 (2-Pack) Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor App Remote Control Smart Home Voice Control with Google Away Mode Scheduling & Timer Device Sharing
- Price
- £12.53
- Rating
- 4.6/5
- Reviews
- 53,352
- Age
- 3y ago
CNBINGO WiFi Double Socket Smart Switched Socket with Indicator Smart Life App Control Timer Wall Power Socket Work with Alexa Google Assistant White Glass Panel Outlet AC 13Amp 240V
- Price
- £24.89
- Rating
- 4.0/5
- Reviews
- 96
- Age
- 5y ago
Newest
by launch dateOblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £21.88
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago
Aqara Wall Outlet H2 UK Matter over Thread Double Socket 20W USB-C Energy Monitoring & Automations Voice & App Control Supports HomeKit Alexa Google Home Zigbee Required Aqara Hub
- Price
- £54.28
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 11mo ago
UPXNBOR 13A Smart Plug WiFi Smart Socket with Energy Monitoring 2 Pack
- Price
- £11.99
- Rating
- 4.2/5
- Reviews
- 468
- Age
- 1y ago
LIDER 2-Gang Switched 13A Double Socket with USB TYPE C & A Charger Ports 25W Combined Output Always-On USB Child Safe Low Energy Standby Glossy Finish White
- Price
- £15.39
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 1y ago
Amazon Basics Single Outlet Indoor Wi-Fi Smart Plug works with Alexa only 1 Pack White UK
- Price
- £7.39
- Rating
- 4.4/5
- Reviews
- 2,893
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
79
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
17%
- British General36%
- Tapo23%
- Eightree9%
- Knightsbridge6%
- TVLIVE5%
- Amazon Basics4%
- Open — no brand owns it (7 brands, 17%)
Smart Home demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Top Smart Home search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- smart socket35K/yr
- smart sockets uk18K/yr
- wifi socket10K/yr
- smart wall socket8K/yr
- smart plug socket8K/yr
- smart sockets8K/yr
- smart double socket5K/yr
- smart sockets that work with alexa4K/yr
- alexa socket4K/yr
- alexa sockets uk4K/yr
What reviews say buyers love and hate about Smart Home
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Easy setup”
“Excellent Product”
“Good socket”
“its really handy to use”
“Amazing value”
What buyers complain about
82% of reviews“Impossible to connect”
“Breaks very quickly”
“can have issues setting up”
“The quality for the plastics is poor”
“so it was not compatible”
Smart Home return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
6%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Smart Home questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
