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Smart Home

Fail

Shoppers spend only $62K a year here, so Smart Home is a Fail.

Flapen Score
42
42 / 100
Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 49
Market size
£62K/yr109K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
58%top-5 click share · 13 brands · 79 sellers

Flapen Score

Smart Home against its category

The dotted line is the DIY & Tools average. Past it, Smart Home is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Home market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smart Home 109K times last year and spent an estimated £62K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
3.0%
Market size, estimated
£62Ka year
Peak month
December4.2× the quietest month
Top search term
smart socket35K searches a year

02 · Price

A sale here is worth £19.37.

Listings sell for £19.37 on average, from £6.61 to £54.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £19.37 that is £5K to £10K a year per listing.

Average price
£19.37inside the $15 to $100 sweet spot
Price range
£6.61–£54.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within Electrical. It carries 8,656 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#141in Electrical
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,656per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Smart Home products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

79

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

17%

  • British General36%
  • Tapo23%
  • Eightree9%
  • Knightsbridge6%
  • TVLIVE5%
  • Amazon Basics4%
  • Open — no brand owns it (7 brands, 17%)

Demand

Smart Home search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Smart Home search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart socket35K/yr
  • smart sockets uk18K/yr
  • wifi socket10K/yr
  • smart wall socket8K/yr
  • smart plug socket8K/yr
  • smart sockets8K/yr
  • smart double socket5K/yr
  • smart sockets that work with alexa4K/yr
  • alexa socket4K/yr
  • alexa sockets uk4K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Home

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall31%−0.17

Impossible to connect

Poor Connectivity

I could not get it to connect with Alexa

Durability18%−0.10

Breaks very quickly

Failed within 12 months

Broken

Assembly/Installation8%+1.11

can have issues setting up

not easy to set up

Very difficult to install

Quality-Overall6%+0.80

The quality for the plastics is poor

Disappointing quality

May not be the most reliable

Compatibility-Overall5%−0.02

so it was not compatible

incompatible with Vodafone 5GHz routers

the App is not compatible with Alexa

Love

Assembly/Installation20%+1.11

Easy setup

Easy to install

Amazing quick set up

Quality-Overall16%+0.80

Excellent Product

Solid build quality

Good strong quality

Socket/Port/Plug15%+0.91

Good socket

Great plugs

Nice plug

Ease Of Use12%+0.99

its really handy to use

Ease of use

no effort at all

Value For Money8%+0.50

Amazing value

Excellent price

Reasonable price

Return

2.0% Return rate 6% Fixable by listing

Connectivity-Overall40%█▇█▇▇█

Impossible to connect

Poor Connectivity

I could not get it to connect with Alexa

Compatibility-Overall19%▇█▆█▆▆

so it was not compatible

incompatible with Vodafone 5GHz routers

the App is not compatible with Alexa

Functionality-Overall14%██▆▇█▇

Unfit for purpose

Doesnt work

no longer works

Socket/Port/Plug6%█▅▇▆▇▄

especially at hard to get to sockets

Not so smart socket

Poor sockets that fail after a short while

Size-Overall5%▃█▇███

Dont fit

A little bit smaller

quite large

FAQ

Common Smart Home questions

Answered from the same tracked data.