Smart Home
FailShoppers spend only $62K a year here, so Smart Home is a Fail.
- Flapen Score
- 42 / 100Ranks 1,704 of 2,225 DIY & Tools niches · −7 vs the category median of 4942
- Market size
- £62K/yr109K searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 58%top-5 click share · 13 brands · 79 sellers
Flapen Score
Smart Home against its category
The dotted line is the DIY & Tools average. Past it, Smart Home is stronger. Inside it, weaker.
Market
The Smart Home market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smart Home 109K times last year and spent an estimated £62K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £62Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- smart socket35K searches a year
02 · Price
A sale here is worth £19.37.
Listings sell for £19.37 on average, from £6.61 to £54.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £19.37 that is £5K to £10K a year per listing.
- Average price
- £19.37inside the $15 to $100 sweet spot
- Price range
- £6.61–£54.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within Electrical. It carries 8,656 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #141in Electrical
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,656per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Smart Home products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BG Electrical Double Switched Power Wall Plug Socket with Smart Home Control Touch Voice or App Control Timer Function Security Options Round Edge Nexus 800 Series White Moulded 13A 822/HC
- Price
- £12.04
- Rating
- 4.2/5
- Reviews
- 3,075
- Age
- 7y ago

Tapo P100 (4-Pack) Smart Plug Wi-Fi Plug App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing Easy Set Up Multiple Safety Guarantees
- Price
- £21.68
- Rating
- 4.7/5
- Reviews
- 18,061
- Age
- 6y ago

Tapo P100 (2-Pack) Smart Plug Wi-Fi Plug App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing Easy Set Up Multiple Safety Guarantees
- Price
- £12.13
- Rating
- 4.6/5
- Reviews
- 53,352
- Age
- 6y ago

Smart Plug TVLIVE 2 Pack Smart Plugs that Work with Alexa (Echo Echo Dot) Google Home Voice Control Energy Monitoring Remote Control Timer & Schedule smart wifi plug socket UK No Hub Required
- Price
- £12.45
- Rating
- 4.2/5
- Reviews
- 6,737
- Age
- 7y ago

Tapo P100 Smart Plug Wi-Fi Plug App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing Easy Quick Set Up Multiple Safety Guarantees
- Price
- £6.61
- Rating
- 4.6/5
- Reviews
- 33,619
- Age
- 6y ago
Trending
90-day click momentum
Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £21.88
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago

LIVOLO Smart Tempered Glass Double Power Socket with LED Backlight App Control Wall Mounted Electrical Outlet (Black)
- Price
- £31.42
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago

Aqara Wall Outlet H2 UK Matter over Thread Double Socket 20W USB-C Energy Monitoring & Automations Voice & App Control Supports HomeKit Alexa Google Home Zigbee Required Aqara Hub
- Price
- £54.28
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 11mo ago

Tapo P110 (2-Pack) Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor App Remote Control Smart Home Voice Control with Google Away Mode Scheduling & Timer Device Sharing
- Price
- £12.53
- Rating
- 4.6/5
- Reviews
- 53,352
- Age
- 3y ago

CNBINGO WiFi Double Socket Smart Switched Socket with Indicator Smart Life App Control Timer Wall Power Socket Work with Alexa Google Assistant White Glass Panel Outlet AC 13Amp 240V
- Price
- £24.89
- Rating
- 4.0/5
- Reviews
- 96
- Age
- 5y ago
Newest
by launch date
Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only
- Price
- £21.88
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 7mo ago

Aqara Wall Outlet H2 UK Matter over Thread Double Socket 20W USB-C Energy Monitoring & Automations Voice & App Control Supports HomeKit Alexa Google Home Zigbee Required Aqara Hub
- Price
- £54.28
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 11mo ago

UPXNBOR 13A Smart Plug WiFi Smart Socket with Energy Monitoring 2 Pack
- Price
- £11.99
- Rating
- 4.2/5
- Reviews
- 468
- Age
- 1y ago

LIDER 2-Gang Switched 13A Double Socket with USB TYPE C & A Charger Ports 25W Combined Output Always-On USB Child Safe Low Energy Standby Glossy Finish White
- Price
- £15.39
- Rating
- 4.3/5
- Reviews
- 141
- Age
- 1y ago

Amazon Basics Single Outlet Indoor Wi-Fi Smart Plug works with Alexa only 1 Pack White UK
- Price
- £7.39
- Rating
- 4.4/5
- Reviews
- 2,893
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
79
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
17%
- British General36%
- Tapo23%
- Eightree9%
- Knightsbridge6%
- TVLIVE5%
- Amazon Basics4%
- Open — no brand owns it (7 brands, 17%)
Demand
Smart Home search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Smart Home search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smart socket35K/yr
- smart sockets uk18K/yr
- wifi socket10K/yr
- smart wall socket8K/yr
- smart plug socket8K/yr
- smart sockets8K/yr
- smart double socket5K/yr
- smart sockets that work with alexa4K/yr
- alexa socket4K/yr
- alexa sockets uk4K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Home
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Impossible to connect
Poor Connectivity
I could not get it to connect with Alexa
Breaks very quickly
Failed within 12 months
Broken
can have issues setting up
not easy to set up
Very difficult to install
The quality for the plastics is poor
Disappointing quality
May not be the most reliable
so it was not compatible
incompatible with Vodafone 5GHz routers
the App is not compatible with Alexa
Love
Easy setup
Easy to install
Amazing quick set up
Excellent Product
Solid build quality
Good strong quality
Good socket
Great plugs
Nice plug
its really handy to use
Ease of use
no effort at all
Amazing value
Excellent price
Reasonable price
Return
2.0% Return rate 6% Fixable by listing
Impossible to connect
Poor Connectivity
I could not get it to connect with Alexa
so it was not compatible
incompatible with Vodafone 5GHz routers
the App is not compatible with Alexa
Unfit for purpose
Doesnt work
no longer works
especially at hard to get to sockets
Not so smart socket
Poor sockets that fail after a short while
Dont fit
A little bit smaller
quite large
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Home questions
Answered from the same tracked data.








